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Network for a Healthy California – Retail Program. Network & WIC Collaborations for Healthy Habits. Presented by:. Rosanna M. Oliva, Marketing Specialist. Today we aim to achieve:.

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Network for a healthy california retail program

Network for a Healthy California – Retail Program

Network & WIC Collaborations for Healthy Habits

Presented by:

Rosanna M. Oliva, Marketing Specialist


Today we aim to achieve
Today we aim to achieve:

  • An overview of the Network for a Healthy California – Retail Program and the roles and responsibilities of Retail Program Specialists

  • 2) An understanding of partnership opportunities between Retail Specialists and Local Vendor Liaisons


The new look of ca 5 a day
The New Look of CA 5 a Day

Why the Change?

  • To comply with the 2005 Dietary Guidelines for Americans that increased the recommended amount of fruits and vegetables from 5 servings a day to 2½ to 6½ cups a day.


The new look of the california 5 a day campaign
The New Look of the California 5 a Day Campaign

California Nutrition Network

for Healthy, Active Families

Network for a Healthy California

California 5 a Day Campaign



Network for a healthy california retail program1
Network for a Healthy California – Retail Program

Mission

  • Increase the consumption of fruits & vegetables by providing resources to food retailers that influence consumers at the point of sale.

  • To promote good health & to reduce the risk of chronic diseases, such as obesity, type 2 diabetes, heart disease, and some types of cancer among low-income communities.


Targeted campaigns
Targeted Campaigns

  • African American

  • Latino

  • Children

  • Worksite


Retail program staff
Retail Program Staff

Retail Specialists

  • Certified food handlers who are well-trained in conducting cooking demonstrations, stores tours, health fairs, and placing merchandising materials that promote fresh, frozen, canned, and juiced fruits and vegetables.


Retail specialists
Retail Specialists

  • Gold Country - Edith Gomez

  • Health Education Council

  • West Sacramento

  • Los Angeles –Teresa Blanco

  • Los Angeles County Department of Public Health - Nutrition Program

  • North Coast – Angie Corwin

  • California Health Collaborative

  • Orange County - Elsa Amezcua

  • Orange County Health Care Agency

  • Santa Ana

  • San Diego & Imperial – Victor Paz

  • University of California, San Diego

  • Sierra Cascade - Kimberly Ames

  • California Health Collaborative

  • Chico

Bay Area – Carlos Torres

Santa Clara County Public Health Department

San Jose

Central Coast - Kathryn Ramirez

Monterey County Health Department

Salinas

Central Valley - Abrie Gerhardt (interim)

Central Valley Health Network

Fresno

Desert Sierra - Maureen Medina

San Bernardino County Department of Public Health

Gold Coast – Mary Arevalo (interim)

Ventura County Public Health Department


Target audience
Target Audience

  • Supermarkets, grocery stores, & independent/corner stores in census tracts where at least 50% of its residents are at or below 185% federal poverty line.

  • Low-income families because they have an increased risk of acquiring nutrition related chronic diseases.


Reasons why retailers are interested in partnering with the retail program include
Reasons why retailers are interested in partnering with the Retail Program include:

  • identifying new resources

  • reaching new consumers

  • increasing profits

  • enhancing their store’s image

  • creating customer appreciation



Partnership options
Partnership Options

  • Merchandising & Promotions

  • Corporate Social Responsibility

  • Retailer Fruit & Vegetable Education


Store qualifications

Choose a new store.

NO

NO

YES

Are they interested

in expanding

their variety?

Does the store sell at

least two types of fruits

and two types

of vegetables?

NO

YES

May approach for

Retailer Fruit & Vegetable

Education

Partnership

YES

Does the store have

enough room for

a food demonstration?

YES

Approach for

Corporate Social

Responsibility

Partnership

NO

Approach the store!

Store Qualifications





Promotions
Promotions

Food Demonstration

  • A food demo is a “how to” presentation that involves instructing participants about ingredient selection, guiding them through each step of a recipe, and tasting a finished product.




Resources
Resources

Slide Guide




Partnership opportunities
Partnership Opportunities

  • State Level Network & WIC Partnerships

  • Local Level Retail Specialist & LVL Partnerships


Partnership opportunities1
Partnership Opportunities

State Level Network & WIC Partnerships

  • Cross Training Opportunities

    • California WIC Association Conference in Oct 08 (Palm Springs)

    • Retail Program Specialists Orientation in Nov 08 (Sacramento)

    • Geographic Information Systems & Communities of Excellence in Nutrition, Physical Activity & Obesity Prevention Program Web Training

    • Retail Specialists, WIC LVL & CX3 Meeting in Mar 09 (Sacramento)

    • California WIC Association Conference in Apr 09 (San Jose)

  • Joint Promotion

    • Fruit & Veggie Fest: Eating Right When Money’s Tight in May


Partnership opportunities2
Partnership Opportunities

State Level Network & WIC Partnerships

  • Distribute Co-branded Materials

    • Wobblers (available Aug)

    • Shelf Talkers (planning stages)

  • Share Resources

    • Produce Quick Tips, Recipes, Produce Handling Guide, Food Demo Kit, Store Tour Guide, etc.



Local level retail specialist lvl partnerships
Local Level Retail Specialist & LVL Partnerships

  • Referrals to Retail Specialists

    • Information about the Retail Program

    • Retailer Fruit & Vegetable Education Partnership

    • Info about becoming a Food Stamp provider

  • Referrals to LVLs

    • Info about the new WIC Food Package

    • Info about becoming a WIC authorized vendor


Regional level retail specialist lvl partnerships materials maintenance
Regional Level Retail Specialist & LVL PartnershipsMaterials Maintenance

  • Retail Program materials (posters, floor stands, spinning kiosk, recipe cards, wobblers, newsletters) in WIC authorized stores

  • WIC materials (shelf talkers, posters, shopping guides, decals) in qualifying stores



Contact information
Contact Information

Rosanna M. Oliva

[email protected]

916-449-5399

www.networkforahealthycalifornia.net/retail

Thank you!


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