Harvest fall special salad business plan
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Harvest Fall Special Salad Business Plan. By: Sara Patton ARAMARK Dietetic Internship October 2, 2012 Paoli Hospital Cafeteria. Purpose of Business Plan. To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day. Project includes:

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Harvest Fall Special Salad Business Plan

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Harvest Fall Special Salad Business Plan

By: Sara Patton

ARAMARK Dietetic Internship

October 2, 2012

Paoli Hospital Cafeteria

Purpose of Business Plan

  • To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day.

  • Project includes:

    • Company summary

    • Market Analysis

    • Event Concept

    • Implementation strategy

Mission Statement of ARAMARK

  • We are a professional services organization dedicated to excellence.

  • We develop and sustain our leadership position by engaging and supporting our most valuable and differentiated asset: the competence, commitment and creativity of our people.

  • We provide world-class experiences, environments and outcomes for our clients and customers by developing relationships based on service excellence, partnership and mutual understanding.


  • We enable our clients to realize their core mission, and we will anticipate the needs and exceed the expectations of customers, by dedicating our skills in professional services - hospitality, food, facilities and uniforms - to the goals and priorities of their institution.

  • We create long-term value and capture the greatest opportunity for all ARAMARK stakeholders - our people, clients, customers, communities and shareowners - by delivering sustainable, profitable growth in sales, earnings and cash flow in a global company built on pride, integrity and respect.

Business Objectives

The Goals and Objectives for the Business Plan

Goal 1: To increase sales by drawing more customers to the cafeteria for the theme day salad.

  • Objective: To increase cafeteria sales during Tuesday lunch period by 4% compared to the previous Tuesday.

  • Objective: To increase the average spent by the customers by 10% compared to the previous Tuesday.

Goal 2: To increase overall satisfaction of customers.

  • Objectives: To have 85% of the customers who participated in the Fall Harvest salad to report overall satisfaction with the theme day via surveys in the cafeteria.

Goal 3: To sell the basic amount of special salads

  • Objectives: To sell at least 48 salads during the event day, which is the minimum amount made per recipe

Company Summary

  • ARAMARK services over 2,000 different hospitals, serving over 75 million patients and residents every year

  • ARAMARK honors: by FORTUNE magazine’s “World’s Most Admired Companies” list for 2012

  • The World’s Most Ethical Companies.

  • Paoli Hospital has 214 licensed beds, 26 bassinets with 2,343 births.

  • Paoli Hospital is utilizes the Evidenced Based Design


Market Analysis

Market Segmentation

Target Market

Market Analysis Summary


SWOT Analysis

2010 Population Growth and Population Statistics

Population by Race and Ethnicity

Target Market


4 P’s of Marketing


Employee roles

Equipment Resources

Financial Resources

  • The budget for this event assumes no additional costs other than the normal budget for the Paoli cafeteria

  • Limit per purchase of $250 from flexible spending

  • $23.00 spent on decorations

  • No additional costs were made for advertising

Typical Tuesday Sales

Breakeven Analysis


Financial Evaluation


Overall Satisfaction

Review of Objectives

Photos of Event

Station Before Event

Survey Table

Salad Ingredients

Prepared Station


Thank You!

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