Harvest fall special salad business plan
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Harvest Fall Special Salad Business Plan. By: Sara Patton ARAMARK Dietetic Internship October 2, 2012 Paoli Hospital Cafeteria. Purpose of Business Plan. To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day. Project includes:

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Harvest Fall Special Salad Business Plan

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Harvest fall special salad business plan

Harvest Fall Special Salad Business Plan

By: Sara Patton

ARAMARK Dietetic Internship

October 2, 2012

Paoli Hospital Cafeteria


Purpose of business plan

Purpose of Business Plan

  • To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day.

  • Project includes:

    • Company summary

    • Market Analysis

    • Event Concept

    • Implementation strategy


Mission statement of aramark

Mission Statement of ARAMARK

  • We are a professional services organization dedicated to excellence.

  • We develop and sustain our leadership position by engaging and supporting our most valuable and differentiated asset: the competence, commitment and creativity of our people.

  • We provide world-class experiences, environments and outcomes for our clients and customers by developing relationships based on service excellence, partnership and mutual understanding.


Continued

Continued…

  • We enable our clients to realize their core mission, and we will anticipate the needs and exceed the expectations of customers, by dedicating our skills in professional services - hospitality, food, facilities and uniforms - to the goals and priorities of their institution.

  • We create long-term value and capture the greatest opportunity for all ARAMARK stakeholders - our people, clients, customers, communities and shareowners - by delivering sustainable, profitable growth in sales, earnings and cash flow in a global company built on pride, integrity and respect.


Business objectives

Business Objectives

The Goals and Objectives for the Business Plan


Goal 1 to increase sales by drawing more customers to the cafeteria for the theme day salad

Goal 1: To increase sales by drawing more customers to the cafeteria for the theme day salad.

  • Objective: To increase cafeteria sales during Tuesday lunch period by 4% compared to the previous Tuesday.

  • Objective: To increase the average spent by the customers by 10% compared to the previous Tuesday.


Goal 2 to increase overall satisfaction of customers

Goal 2: To increase overall satisfaction of customers.

  • Objectives: To have 85% of the customers who participated in the Fall Harvest salad to report overall satisfaction with the theme day via surveys in the cafeteria.


Goal 3 to sell the basic amount of special salads

Goal 3: To sell the basic amount of special salads

  • Objectives: To sell at least 48 salads during the event day, which is the minimum amount made per recipe


Company summary

Company Summary

  • ARAMARK services over 2,000 different hospitals, serving over 75 million patients and residents every year

  • ARAMARK honors: by FORTUNE magazine’s “World’s Most Admired Companies” list for 2012

  • The World’s Most Ethical Companies.

  • Paoli Hospital has 214 licensed beds, 26 bassinets with 2,343 births.

  • Paoli Hospital is utilizes the Evidenced Based Design


Market

Market

Market Analysis

Market Segmentation

Target Market


Market analysis summary

Market Analysis Summary


Competition

Competition


Swot analysis

SWOT Analysis


2010 population growth and population statistics

2010 Population Growth and Population Statistics


Population by race and ethnicity

Population by Race and Ethnicity


Target market

Target Market


Strategy

Strategy


4 p s of marketing

4 P’s of Marketing


Resources

Resources


Employee roles

Employee roles


Equipment resources

Equipment Resources


Financial resources

Financial Resources

  • The budget for this event assumes no additional costs other than the normal budget for the Paoli cafeteria

  • Limit per purchase of $250 from flexible spending

  • $23.00 spent on decorations

  • No additional costs were made for advertising


Typical tuesday sales

Typical Tuesday Sales


Breakeven analysis

Breakeven Analysis


Evaluation

Evaluation


Financial evaluation

Financial Evaluation


Satisfaction

Satisfaction


Overall satisfaction

Overall Satisfaction


Review of objectives

Review of Objectives


Photos of event

Photos of Event


Station before event

Station Before Event


Survey table

Survey Table


Salad ingredients

Salad Ingredients


Prepared station

Prepared Station


Questions

Questions?

Thank You!


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