Harvest fall special salad business plan
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Harvest Fall Special Salad Business Plan. By: Sara Patton ARAMARK Dietetic Internship October 2, 2012 Paoli Hospital Cafeteria. Purpose of Business Plan. To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day. Project includes:

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Harvest Fall Special Salad Business Plan

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Harvest fall special salad business plan
Harvest Fall Special Salad Business Plan

By: Sara Patton

ARAMARK Dietetic Internship

October 2, 2012

Paoli Hospital Cafeteria


Purpose of business plan
Purpose of Business Plan

  • To provide intern an opportunity to develop a business plan aimed at the implementation of a retail theme day.

  • Project includes:

    • Company summary

    • Market Analysis

    • Event Concept

    • Implementation strategy


Mission statement of aramark
Mission Statement of ARAMARK

  • We are a professional services organization dedicated to excellence.

  • We develop and sustain our leadership position by engaging and supporting our most valuable and differentiated asset: the competence, commitment and creativity of our people.

  • We provide world-class experiences, environments and outcomes for our clients and customers by developing relationships based on service excellence, partnership and mutual understanding.


Continued
Continued…

  • We enable our clients to realize their core mission, and we will anticipate the needs and exceed the expectations of customers, by dedicating our skills in professional services - hospitality, food, facilities and uniforms - to the goals and priorities of their institution.

  • We create long-term value and capture the greatest opportunity for all ARAMARK stakeholders - our people, clients, customers, communities and shareowners - by delivering sustainable, profitable growth in sales, earnings and cash flow in a global company built on pride, integrity and respect.


Business objectives
Business Objectives

The Goals and Objectives for the Business Plan


Goal 1 to increase sales by drawing more customers to the cafeteria for the theme day salad
Goal 1: To increase sales by drawing more customers to the cafeteria for the theme day salad.

  • Objective: To increase cafeteria sales during Tuesday lunch period by 4% compared to the previous Tuesday.

  • Objective: To increase the average spent by the customers by 10% compared to the previous Tuesday.


Goal 2 to increase overall satisfaction of customers
Goal 2: To increase overall satisfaction of customers.

  • Objectives: To have 85% of the customers who participated in the Fall Harvest salad to report overall satisfaction with the theme day via surveys in the cafeteria.


Goal 3 to sell the basic amount of special salads
Goal 3: To sell the basic amount of special salads

  • Objectives: To sell at least 48 salads during the event day, which is the minimum amount made per recipe


Company summary
Company Summary

  • ARAMARK services over 2,000 different hospitals, serving over 75 million patients and residents every year

  • ARAMARK honors: by FORTUNE magazine’s “World’s Most Admired Companies” list for 2012

  • The World’s Most Ethical Companies.

  • Paoli Hospital has 214 licensed beds, 26 bassinets with 2,343 births.

  • Paoli Hospital is utilizes the Evidenced Based Design


Market
Market

Market Analysis

Market Segmentation

Target Market













Financial resources
Financial Resources

  • The budget for this event assumes no additional costs other than the normal budget for the Paoli cafeteria

  • Limit per purchase of $250 from flexible spending

  • $23.00 spent on decorations

  • No additional costs were made for advertising














Questions
Questions?

Thank You!


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