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SonySim. George Marquis Danielle Hill Kevin Timmer Sarah Lawrence Samuel Grossman. Who is SONY?. History: Started in 1946 by Tokyo Telecommunications Engineering Corporation (aka Totsuko ) in Nihonbashi Today they have many different divisions in their company:

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Sonysim

SonySim

George Marquis

Danielle Hill

Kevin Timmer

Sarah Lawrence

Samuel Grossman


Who is sony

Who is SONY?

  • History:

    • Started in 1946 by Tokyo Telecommunications Engineering Corporation (aka Totsuko) in Nihonbashi

    • Today they have many different divisions in their company:

      • Sony electronics, Sony entertainment, Sony pictures, Sony music

    • Major accomplishments:

      • Created PlayStation series and are the Co-Developers of the CD, DVD, Super audio CD, and Blue Ray Disc


Sony s top competitors

Sony’s Top Competitors

  • Microsoft

  • Panasonic Corporation

  • Phillips Electronics

  • Warner Brothers

  • SANYO Electric Co.

  • Samsung

  • Sega

  • Toshiba

  • Nokia

  • Sharp

  • Nintendo

  • Dell

  • Nikon

  • Canon


Initially

Initially

  • 50 Million for initial starting cost.

    • Advertising

    • Research

    • Initial Production

    • Testing

    • Distribution

  • 500 Thousand to 1 Million will initially be produced

    • Survey based


The glasses

The Glasses

  • Three styles of glasses:

    • The unisex design (basic)-$200

    • two more stylish designs one for each sex(pro)-$250

    • Custom made (Elite) –depends on design

      • Working with Oakley

  • Standard Playstation packaging colors

    • Custom colors available

    • Custom engraving

    • Both will cost 25 dollars each

  • Consumer covers cost of shipping


Product

Product

  • The features are the 3d glasses with a kinect style motion sensor

  • All of the glasses will have two capabilities:

    • the ability to be used as regular 3D glasses

    • flip down Bluetooth screen to do actual projection in the glasses themselves

  • Compatible with the next PlayStation gaming system.


Product1

Product

  • One year manufacturer’s warranty

    • If the customer mistreats the device they will cover the cost of repair

    • if it is determined that there is a defect from us

      • we will repair it

      • cover shipping costs

      • $25 Sony Gift Card


Placement

Placement

  • Placement: Anywhere you see a PS3 being sold.

    • 6/7 continents

    • Majority of the systems will be sent to Europe, The US and other high socioeconomic countries.


Promotion

Promotion

  • Promotion: Anywhere we can advertise to the customers

    • TV, radio, magazines, internet, in store advertisements, billboards, and press release conferences.

    • Leading up to the release of SonySim we will hold monthly press conferences releasing some insight to the capabilities of the product.

    • Internet team

      • Control blogs and keep the product chatter positive


Promotion1

Promotion

  • Financing is available through the Sony corp.

    • Sony Credit Card rules and stipulations apply


Sonysim

SonySim The future of gaming


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