1 / 17

Turning Facebook Likes into Sales

Turning Facebook Likes into Sales. Rick Camino CEO, Hello Music Rick@HelloMusic.com. Background. FACEBOOK FACTS. 71% of all USA internet users are on Facebook 50% are 18-34 Users have an average of 229 friends 50% login daily for an average of 13.5 minutes.

rupali
Download Presentation

Turning Facebook Likes into Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Turning Facebook Likes into Sales Rick Camino CEO, Hello Music Rick@HelloMusic.com

  2. Background

  3. FACEBOOK FACTS • 71% of all USA internet users are on Facebook • 50% are 18-34 • Users have an average of 229 friends • 50% login daily for an average of 13.5 minutes

  4. Social Commerce Platform for musicians • Community (Members Only) • Curated Content • Commerce • C2C Marketplace

  5. Strategy

  6. BENEFITS OF FACEBOOK • Brand extension • A place for us to listen and converse • Social endorsement / word of mouth • Membership acquisition • Source of revenue

  7. TARGET A SEGMENT OF YOUR CONSUMER’S JOURNEY

  8. FOCUS ON SPECIFIC ACTIONS • Likes – Social endorsement and demand gauge • Shares – Amplification of content to friends • Comments – Engagement and conversation • Clicks – Redirect to a landing page

  9. CUSTOMER INSIGHTS • Demographics via Facebook Connect’s interface (API) • Name • Email Address • Gender • Age • Location • Birthday • Etc.

  10. CUSTOMER DEMAND GAUGE • Volume of likes can indicate potential sales demand • Historical Likes can influence re-orders • Targeted campaigns, using member emails collected from Facebook API

  11. Tactics

  12. Leveraging Facebook Endorsement Acquisition Sign In Referrals Amplification

  13. TACTICS THAT WORK • Pre-sales – Early access to the hottest products and services • Exclusives - Facebook only products & services • Feedback – Poll and survey our community • Coupons & Promotions – Early access to limited quantity deals • Sweepstakes – Give-a-way dream products • Other– Trivia, feature fans, SWAG giveaways, customer support and assistance

  14. TIPS AND TRICKS: • Use sexy images of your gear to drive engagement • Feature aspirational products that drive social status • Respond to any and all constructive feedback • Positive or negative • Great feedback deserves a great response

  15. Results

  16. A highly effective platform • 2,000,000 musicians weekly • 497,000+ Facebook members • 35% of Hello Music traffic • 25% of daily sales originate from Facebook

  17. THANKS

More Related