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Sustainable Technology Entrepreneurship for Scientists and Engineers

Sustainable Technology Entrepreneurship for Scientists and Engineers . MECH/AREC 581a2 . Innovation Strategies February 15, 2011 Rick Turley. Innovation Strategies. Using the Business Model Canvas (handout) Emergent Strategies (textbook +) Multi-sided Platforms Blue Ocean Free

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Sustainable Technology Entrepreneurship for Scientists and Engineers

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  1. Sustainable Technology Entrepreneurship for Scientists and Engineers MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley

  2. Innovation Strategies • Using the Business Model Canvas (handout) • Emergent Strategies (textbook +) • Multi-sided Platforms • Blue Ocean • Free • Innovation at the BoP

  3. Multi-Sided Business Model

  4. Freemium Business Model Over 90% of Skype users subscribe to the free service. Paid SkypeOut calls account for less than 10% of total usage.

  5. Blending Blue Ocean with BMG Canvas

  6. The Wii Blue Ocean

  7. Social and Environmental Costs Social and Environmental Benefits

  8. Innovation at the BoP • Base of the Pyramid Protocol – Hart & Simanis • Human-Centered Design Toolkit – IDEO • Leading With Vision: Design of New Ventures by Andrew Hargadon • His talk at CSU • Tim Brown Change By Design • His TED talk • Paul Polak, Out of Poverty • C. K. Prahalad, Fortune at the Bottom of the Pyramid

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