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International Recruitment 101. March 2010, Barcelona, Spain. Chris Price, International Director- MJD Consultancy, UK Pamela Barrett, Director-Barton Carlyle / KPMG Associate. International Recruitment 101. Wednesday 10.00 – 11.30 Session1: Introduction to the course

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International Recruitment 101

March 2010, Barcelona, Spain

Chris Price, International Director- MJD Consultancy, UK

Pamela Barrett, Director-Barton Carlyle/ KPMG Associate


International Recruitment 101

Wednesday 10.00 – 11.30

Session1: Introduction to the course

  • Welcome address by trainers

  • Introduction of participants, teachers and explanation of the programme

    Flop or Go: participant’s needs and expectations

    11.30 – 13.00

    Session 2: Trends in international Higher Education and the implications of these (PB)

    4 P’s of Success (CP)

13.00 – 14.00 Lunch


International Recruitment 101

14.00 – 15.00 Session 3: Market research and market planning (PB)

15.00 – 15.30 Coffee Break and discussion

15.30 – 17.00 Session 4: Creating an advertising and exhibition strategy (CP)

Market entry – advertising management

Market entry – making the most of exhibitions

20.00 - 22.00 Welcome dinner


International Recruitment 101

Thursday

10.00 – 11.15 Session 5: Sales training (CP)

Training agents

Training your colleagues

Creating the student sales pitch

Communication skills

11.15-11.45 Coffee break and discussions

11.45 – 13.00 Session 6: Digital marketing

13.00-14.00: Lunch


International Recruitment 101

1400 –1500 Session 7: Customer relationship management (PB)

Hard copy: Marketing material and brochures

Soft copy: Ezines

The conversion plan - Building relationships with students

15.00 – 15.30 Coffee Break and discussion

15.30-16.00 Session 7: Customer relationship management continued

17.00 onwards: Group work and free evening


International Recruitment 101

Friday

Morning until 10am free for case study work by participants

10.00–11.30 Session 8 – Working successfully with agents

Market entry and development: agents

What are agents and why use agents?

Recruiting, managing and motivating agents

Contracts and agreements

Maite (guest speaker)

11.30–12.00 Coffee break and discussion

12.00–13.00 Session 10Group 1/2 presentations

13.00–14.00 Lunch


International Recruitment 101

14.00–15.00 Session 11Group 3/4 presentations

15.00–15.30 Coffee break and discussions

15.30–17.00 Session 12Concluding sessionFeedback on presentations

questions and answers

award of certificates

Participants departure time 17.00


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