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Course Project - Final Marketing Plan Submission 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary2.2 SWOT Analysis2.3 Competition

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For more course tutorials visit www uophelp com

MKTG 522 DERY Course Tutorial

For more course tutorials visit

www.uophelp.com


Mktg 522 dery courses uophelp

MKTG 522 DERY Course Tutorial

MKTG 522 Complete Course Project

MKTG 522 Week 1 Course Project Marketing Plan Topic

  • Course Project - Final Marketing Plan Submission

  • 1.0 Executive Summary

  • 2.0 Situation Analysis

  • 2.1 Market Summary

  • 2.2 SWOT Analysis

  • Course Project

  • This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details.

  • Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing.


Mktg 522 dery courses uophelp

MKTG 522 DERY Course Tutorial

MKTG 522 Week 1 DQ 1

MKTG 522 Week 1 DQ 2

  • Name the six steps in the marketing research process as discussed in the Kotler text.

  • Why is it important to include all of these steps in the research process?

  • Why is the first step the most important?

  • Why is it important for a company to have a well written mission statement?

  • What key points do you think need to be included in the mission statement?

  • Should a mission statement also be a marketing tool?


Mktg 522 dery courses uophelp

MKTG 522 DERY Course Tutorial

MKTG 522 Week 1

MKTG 522 Week 2 Course Project Marketing Plan

  • MKTG 522 Week 1 DQ 1 (Market Research)

  • MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)

  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

  • MKTG 522 Week 2 DQ 2 (Target Market Selection)

  • Course Project - Marketing Plan Submission #1

  • This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.


Mktg 522 dery course tutorial

MKTG 522 DERY Course Tutorial

MKTG 522 Week 2 DQ 1

MKTG 522 Week 2 DQ 2

  • What are some of the factors that influence consumers’ buying behavior?

  • Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?

  • If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?

  • What are some of the challenges faced by marketers as they attempt to define their target markets?

  • How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?

  • Why is extensive research necessary for an accurate definition of a target market?


Mktg 522 dery course tutorial1

MKTG 522 DERY Course Tutorial

MKTG 522 Week 2

MKTG 522 Week 3 DQ 1

  • MKTG 522 Week 1 Course Project Marketing Plan Topi 

  • MKTG 522 Week 2 Course Project Marketing Plan (Draft 1)

  • MKTG 522 Week 4 Course Project Marketing Plan (Draft 2)

  • MKTG 522 Week 6 Course Project Marketing Plan (Draft 3)

  • Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.


Mktg 522 dery course tutorial2

MKTG 522 DERY Course Tutorial

MKTG 522 Week 3 DQ 2

MKTG 522 Week 4 Course Project Marketing Plan

  • As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

  • Course Project - Marketing Plan Submission #2

  • 3.0 Marketing Strategy

  • 3.1 Mission

  • 3.2 Marketing Objectives

  • 3.3 Financial Objectives

  • 3.4 Target Markets


Mktg 522 dery course tutorial3

MKTG 522 DERY Course Tutorial

MKTG 522 Week 4 DQ 1

MKTG 522 Week 4 DQ 2

  • In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the multiple stages of product strategiesand life cycle management.

  • How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?


Mktg 522 dery course tutorial4

MKTG 522 DERY Course Tutorial

MKTG 522 Week 5 DQ 1

MKTG 522 Week 5 DQ 2

  • As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?

  • Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.


Mktg 522 dery course tutorial5

MKTG 522 DERY Course Tutorial

MKTG 522 Week 6 Course Project Marketing Plan

MKTG 522 Week 6 DQ 1

  • Course Project - Marketing Plan Submission #3

  • 3.5 Positioning

  • 3.6 Strategies

  • 3.7 Marketing Mix

  • 3.8 Marketing Research

  • Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?


Mktg 522 dery course tutorial6

MKTG 522 DERY Course Tutorial

MKTG 522 Week 6 DQ 2

MKTG 522 Week 7 DQ 1

  • Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!")

  • Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.


Mktg 522 dery course tutorial7

MKTG 522 DERY Course Tutorial

MKTG 522 Week 7 DQ 2

  • Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal.


Mktg 522 dery courses uophelp

MKTG 522 DERY Course Tutorial

For more course tutorials visit

www.uophelp.com


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