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Vancouver June 5, 2012

Stay informed with Vancouver's strategic planning calendar, industry trends, and national/regional market reports.

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Vancouver June 5, 2012

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  1. VancouverJune 5, 2012

  2. TAP CVB Clients • Eastern Zone • Atlanta • Baltimore • Birmingham • Charlotte • Cincinnati • Cleveland • Detroit* • Fort Lauderdale • Grand Rapids • Indianapolis • Jacksonville • Lexington • Louisville • Northern Kentucky • Vancouver • Orlando • Philadelphia • Pittsburgh • Providence • Quebec City* • Puerto Rico* • Richmond • Tampa • Toronto • Virginia Beach • Washington DC Western Zone • Albuquerque* • Denver • Hawaii* • Los Angeles • Palm Springs • Phoenix • Portland • Reno • Sacramento • Salt Lake* • San Diego • San Francisco • San Jose • Seattle • Spokane • Vancouver Central Zone • Arlington • Austin • Chicago • Dallas • Des Moines • Fort Worth • Houston • Kansas City • Madison • Memphis • Milwaukee • Minneapolis • Mobile • Nashville • New Orleans • Oklahoma City • Omaha • Overland Park • San Antonio • St. Louis * Cities in start up phase

  3. Vancouver • Vancouver Room Night/Event Metrics • Infrastructure Improvement Benchmarks • Vancouver Yearly/Monthly Peer Set Reports • Strategic Planning Calendar • Current Industry Trends • National/Regional Pace/Market Share Reports • CVB/CC/Hotels Strategic Alignment/Conversion

  4. Vancouver Room Night/Event Metrics

  5. Vancouver Eight Year Pace Report (4/30/12)

  6. Vancouver Eight Year Pace Report (4/30/12)

  7. Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights

  8. Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights

  9. Report City: Vancouver Period Ending: April 30, 2012

  10. Report City: Vancouver Period Ending: April 30, 2012

  11. Report City: Vancouver Period Ending: April 30, 2012

  12. Report City: Vancouver Period Ending: April 30, 2012

  13. Vancouver Sample Strategic Planning CalendarRED – Clearly Need MonthGreen – Clearly Strong MonthBlue – Case By Case Basis

  14. Vancouver Sample Strategic Planning Calendar SummaryRED – Clearly Need MonthGreen – Clearly Strong MonthBlue – Case By Case Basis

  15. Vancouver Current Industry Trends

  16. Convention Industry Trends • Positive Growth/Transient Segments • Chains/Owners Pushed 8%-15% Growth 2011 over 2010 • 2012 Most Looking For 5%-9% over 2011 • North America Booking Pace Trending Up • Pace Trend Suggests Pent Up Demand Short Term • 2012 Aggressive Approach VS. Future Years • Economic Indicators Ride Roller Coaster • Meeting Planners Can Afford To Wait It Out • Less Meetings/Less Rooms Per Meeting • Peer Set Cities Have Shifted • CVB’s Still VERY Competitive 1/4/2020 21 21

  17. Vancouver CVB/CC/Hotels Strategic Market Positioning

  18. Strategic Alignment • Convention Center • City Government • City Council • City Manager • Private Mgmt? • Labor Leadership • General Public • Various Stakeholders • Hotels • Restaurants • Contractors • Executive Director • Finance • Sales Leadership • Sales Managers Hotels • Ownership • Asset Manager • Operations • Sales • Financial • Regional Corporate • Operations • Sales • Revenue Manager • Financial • Executive Committee • General Manager • Controller • DOS • Revenue Manager • Sales Managers Convention Bureau • City Government • City Council • City Manager • Board of Directors • Convention Committee • General Public • Various Stakeholders • Hotels • Restaurants • President • VP Finance • VP Marketing • VP Sales • Director of Sales • Sales Managers

  19. Vancouver Regional Trends Pace/Market Share Reports

  20. Report Region: North America Market Period Ending: December 31, 2011

  21. Report Region: North America Market Period Ending: December 31, 2011

  22. Report Region: East Region Period Ending: December 31, 2011

  23. Report Region: Mid-West Region Period Ending: December 31, 2011

  24. Report Region: West Region Period Ending: December 31, 2011

  25. Report: Market Segments Period Ending: September 30, 2011

  26. Report: Market Segments Period Ending: September 30, 2011

  27. The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC 12313 West 125th Terrace Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 E-mail: jeastman@tapreport.com

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