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Sending Techniques

Sending Techniques. Key Sending Topics. Getting the word out! How to approach schools…. You’re in….How to present so you are invited back! Follow-up on high interest leads Interviewing = Closing the Sale Funding- a little help can go a long way! Maximizing returnees’ enthusiasm.

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Sending Techniques

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  1. Sending Techniques

  2. Key Sending Topics • Getting the word out! How to approach schools…. • You’re in….How to present so you are invited back! • Follow-up on high interest leads • Interviewing = Closing the Sale • Funding- a little help can go a long way! • Maximizing returnees’ enthusiasm.

  3. Approaching Schools • Identify Target Schools: • Language Magnet (e.g. Bellaire) • Internationally Focused (HAIS) • AFS Hosts • Schools serving “underserved minorities” that are seeking opportunities for their student • Identify Target students- IB students can only go abroad in 10th grade • Request a table for relevant events where parents are in attendance: • College Fairs, International Festivals, Summer Opportunities Fairs, AVOID LUNCH ONLY EVENTS

  4. Making Contact • Identify persons who would be interested in providing students with study abroad opportunities: • Language Department Heads • Specific Language Teachers • Supportive Teachers of Hosted AFS Students • Principals of Target Schools • Many schools require approval from the principal; some require that you complete a background check

  5. Making Contact • Prepare an Email that: • Focuses on the importance of Global Competency- learned only by study abroad • Request an opportunity to present scholarship opportunities • State Department Funded (Merit): NSLI, YES • BP Global Leaders (Need based) • AFS Country Specific (Merit- partial) • Briefly describes your presentation & time requirement • Emphasize that study abroad differentiates students on college applications • Customize the email for each school • Close by stating when you will follow-up

  6. Sample Email

  7. Follow-Up • Teachers and School staff are busy – follow –up with another email or a voice message • When someone responds to your solicitation email, respond ASAP! • Plan to accommodate THEIR desired dates and times! • Remind them of scholarship deadlines

  8. Scholarship Document Example

  9. Preparing Your Presentation • Remember your audience: Teacher sand Teenagers! • Interactive: quizzes, Q&A – have prizes! • Relevant even to those who will never study abroad: Fun but relevant cultural facts • Specific steps for students who will want to apply for scholarships • Music & short videos (You tube) are great • Include time to collect leads!

  10. Example of Presentation • http://www.youtube.com/watch?v=6_WAmt3cMdk

  11. Preparing Your Presentation • Remember Your Presenters: AFS hosted Students & Returnees • Try to use students • Try to train the presenters on the presentation before it is expected to be given live! • Use simple language • Make sure the presentation slides includes all relevant info in case a presenter “forgets” or is not a good presenter • Include parts for even the shyest AFSer • Better to end early than to go over!

  12. World Culture Quiz • Brazil has the second largest group of what ethnic people outside of their country of origin? Choose one: Japan, Germany, Angola, Spain

  13. A: Japan

  14. World Culture Quiz • In Thailand, what part of the body should never be touched by another person, as it is the place where the soul is believed to reside?

  15. A: The Top of the Head

  16. World Culture Quiz • Which continent does Turkey belong to: Europe or Asia?

  17. A: Trick question, Turkey belongs both to Europe and Asia

  18. What stereotypes does the world use to label Americans?

  19. What stereotypes do you have about.. Thailand Brazil Turkey

  20. Obtaining Leads • Encourage students who are REALLY interested in study abroad to complete a student interest card. • This card can also be used to get Hosting leads! • Ask the teacher to identify best candidates! • Follow up with the students and their families and encourage them to sign up for an free online information session! • If you don’t like to do the follow-up find someone else to do it!

  21. Ex: Student Lead Card

  22. Sending Interview • AFS Sends an email to the Sending Coordinator as soon as a student submits a pre-application. • Many of these applications never get completed • Follow up with the student and the parents to encourage completion of the application. • Discuss the value of the opportunity and provide additional information; e.g. Fundraising, scholarship deadlines, etc. • BP and State Dept applications are free • Use this opportunity to assess parental support.

  23. Remember to be Thankful! • Leave behind AFS Teacher Packets with your AFS business card - Free & Invaluable! • Send a thank you email afterwards - Remind them you will contact them again next year for presentations. • Make sure the presenters sign a “Thank you for allowing us to share ‘Our World’ card” with a personal message for the hosts. • Consider donating a small AFS token or $5 Starbucks Card - Really appreciated but cannot be reimbursed!

  24. Interview Tips • Schedule the interview after the student has most of the application complete. • Bring a copy of Form 8 and the assessment questions used to interview NSLI applicants. • Ensure the parent gets the answers to their many questions- bring a translator if necessary! • Try to bring a returnee or parent of a returnee to the interview to lend support and help alleviate fears.

  25. Additional Questions

  26. Funding • Students who do not get a full scholarship often become disillusioned and give up. • HELP them get started fundraising! • Selected Fundraising ideas: • Various internet “funding” sites • Appeal to all local AFS families and on AFS nationwide • Local restaurants • AFS Fundraising conference calls! • Request Students you have helped fundraise for “pay back” in volunteer hours when they return.

  27. Funding Websites • Fund My Project • AFS Blog • Kick Starter • Indiegogo • RocketHub • FundRazr • GoGetFunding • Crowdfunder • StartSomeGood

  28. Maximizing Returnee Enthusiasm • Invite returnees to help with Arrivals & Post –Arrival Orientations- the connection they forge encourages yearlong activity • Schedule Early Fall Presentations at the Returnees’ schools • DO train Returnees! Request attendance to as many as possible; • They are the best salesmen and it reinforces their positive experience! • Start an AFS or International Club – reflects leadership and civic responsibility on their college applications • Use them as References! Ask them for email addresses of their supportive teachers, counsellors, etc.

  29. Feeling Overwhelmed?

  30. You Can Do it! It’s Worth the Effort! • You are introducing the opportunity of a lifetime to the students you introduce to AFS! • You are helping US students become more globally aware - even those who don’t want to study abroad! • You are helping the hosted students become better known in their school! • You are educating teachers while affirming the value of language teachers!

  31. AFS Resources • Afswiki.org/Sending • www.afsusa.org • http://www.youtube.com/watch?v=6_WAmt3cMdk • https://www.kickstarter.com/ • https://www.indiegogo.com/ • http://www.rockethub.com/ • https://fundrazr.com/ • http://gogetfunding.com/ • https://www.crowdfunder.com/ • http://startsomegood.com/ • http://www.youtube.com/watch?v=TlzQC3raXpE

  32. Recounts from Abroad • http://www.youtube.com/watch?v=TlzQC3raXpE

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