GLOBAL RETAIL
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

GLOBAL RETAIL PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on
  • Presentation posted in: General

GLOBAL RETAIL. Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping. Global Retail Departments. VP Global Retail. Business Controlling Development. Business

Download Presentation

GLOBAL RETAIL

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Global retail

GLOBAL RETAIL

Global Retail Departments

Own & Operated vs. Franchise Stores

  • Distribution

    Commercial Planning

    Visual Merchandising

    The Brand Ambassador Selling Programme

    Mystery Shopping


Global retail

Global Retail Departments

VP Global Retail

Business Controlling

Development

Business

Development

Training &

Development

Concept Management

Merchandise

Management

Visual Merchandising


Global retail

Own & Operated vs. Franchise stores


Distribution

Distribution

ECCO HQ Regional Offices Tanneries Shoe Factories


Commercial planning

Commercial Planning

  • The store as a Media


Commercial planning1

Commercial Planning

  • Meeting the consumer buying behaviour


Commercial planning2

Commercial Planning

  • The 4 levels of in-store communication


Visual merchandising

Visual Merchandising

  • The 5 media/zones in the ECCO store


Visual merchandising1

Visual Merchandising

  • Window campaigns


Visual merchandising2

Visual Merchandising

  • In-store campaigns


The brand ambassador selling programme

The Brand Ambassador Selling Programme


Global mystery shopping programme

Global Mystery Shopping Programme


  • Login