GLOBAL RETAIL
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GLOBAL RETAIL. Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping. Global Retail Departments. VP Global Retail. Business Controlling Development. Business

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Presentation Transcript

GLOBAL RETAIL

Global Retail Departments

Own & Operated vs. Franchise Stores

  • Distribution

    Commercial Planning

    Visual Merchandising

    The Brand Ambassador Selling Programme

    Mystery Shopping


Global Retail Departments

VP Global Retail

Business Controlling

Development

Business

Development

Training &

Development

Concept Management

Merchandise

Management

Visual Merchandising



Distribution
Distribution

ECCO HQ Regional Offices Tanneries Shoe Factories


Commercial planning
Commercial Planning

  • The store as a Media


Commercial planning1
Commercial Planning

  • Meeting the consumer buying behaviour


Commercial planning2
Commercial Planning

  • The 4 levels of in-store communication


Visual merchandising
Visual Merchandising

  • The 5 media/zones in the ECCO store


Visual merchandising1
Visual Merchandising

  • Window campaigns


Visual merchandising2
Visual Merchandising

  • In-store campaigns




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