The 7 communicative functions of graphics clark lyons 2004
This presentation is the property of its rightful owner.
Sponsored Links
1 / 9

THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004) PowerPoint PPT Presentation


  • 82 Views
  • Uploaded on
  • Presentation posted in: General

THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004). By Robert J. Trader University of Kentucky. 1. Decorative 2. Representational 3. Mnemonic 4. Organizational 5. Relational

Download Presentation

THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The 7 communicative functions of graphics clark lyons 2004

THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS(Clark & Lyons, 2004)

By

Robert J. Trader

University of Kentucky


7 communicative functions

1. Decorative

2. Representational

3. Mnemonic

4. Organizational

5. Relational

6. Transformational

7. Interpretive

7 Communicative Functions


1 decorative aesthetics humor

Decoration

DECORATION

Decoration

1. Decorative (aesthetics & humor)


2 representational realistic depiction

2. Representational (realistic depiction)


3 mnemonic information storage retrieval

3. Mnemonic (information storage & retrieval)

“S” is for


4 organizational qualitative relationships

4. Organizational (qualitative relationships)


5 relational quantitative relationships

5. Relational (quantitative relationships)


6 transformational show change

Birth

2 Months

6. Transformational (show change)


7 interpretive hypothetical relationships

7. Interpretive (hypothetical relationships)

Berlo’s Model of Communication (1961)

Sender

Message


  • Login