The 7 communicative functions of graphics clark lyons 2004
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THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004). By Robert J. Trader University of Kentucky. 1. Decorative 2. Representational 3. Mnemonic 4. Organizational 5. Relational

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The 7 communicative functions of graphics clark lyons 2004
THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS(Clark & Lyons, 2004)

By

Robert J. Trader

University of Kentucky


7 communicative functions

1. Decorative

2. Representational

3. Mnemonic

4. Organizational

5. Relational

6. Transformational

7. Interpretive

7 Communicative Functions


1 decorative aesthetics humor

Decoration

DECORATION

Decoration

1. Decorative (aesthetics & humor)


2 representational realistic depiction
2. Representational (realistic depiction)


3 mnemonic information storage retrieval
3. Mnemonic (information storage & retrieval)

“S” is for


4 organizational qualitative relationships
4. Organizational (qualitative relationships)


5 relational quantitative relationships
5. Relational (quantitative relationships)


6 transformational show change

Birth

2 Months

6. Transformational (show change)


7 interpretive hypothetical relationships
7. Interpretive (hypothetical relationships)

Berlo’s Model of Communication (1961)

Sender

Message


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