Germany / United Kingdom Panels, Tracking & General Findings

1. Germany / United Kingdom Panels, Tracking & General Findings

2. Territory Panels • Germany - • United Kingdom – • Tracking • Germany - • United Kingdom – • Comparison and Conclusion

3. PANEL Launched: 10/16/01 • Panel in existence, approximately one year • Total panel members to date : 15532 • Evenly dispersed among the quadrants  27-30%(except for F25+ 13%) • 74% of panel consists of frequent moviegoers (those attending 2-3+ times per month). • Generally recruited from a diverse number of film & non-film web sources: • Sony Pictures Sources • Main site • CTS newsletter email • CTS popup • CTS newsletter signup • German Spiderman site • U.S. Spiderman site • German Spiderman newsletter • MIB II Incentive Sweepstakes • Other Sony Family Sources • Sony Music newsletter • Sony Hardware • Sony Home Entertainment link • Sony Music banner ad • Non-Sony Sources • Lycos popup • Giga email newsletter • Yahoo.de emailing • Tvspielfilm.de link • Amica.de link • Cinema.de link • Prosieben.de link • RTL link • Mindmatics

4. PANEL Launched: 4/22/02 • Panel in existence, approximately six months • Total panel members to date : 4379 • Evenly dispersed among the quadrants  17-22% (except for M25+ 41%) • 53% of panel consists of frequent moviegoers (those attending 2-3+ times per month). • To date, strictly recruited from Sony Entertainment / Film sources: • Sony Pictures Sources • CTS Main site popup • Spiderman site popup • Panic Room site popup • CTS Newsletter emailing • MIBII Popup • xXx Popup

5. DE - TRACKING • Territory Methodology • Generally Mirrors Existing Industry-wide Tracking Studies currently in the field. • # of interviews: 400 • Frequency: Weekly • Gender: 50% Males, 50% Females • Sample Structure Age Weighting (13-49)* • 30% Males Under 25 • 20% Males 25 & Older • 30% Females Under 25 • 20% Females 25 & Older • Average Survey Response Rate to Date: 24% (7 week avg.) *Since week #3 September 16, 2002

6. General Findings (3 weeks Sept 16 – 30th, 2002) • CTS DE or WIT tracking is generally on par with NRG. • In terms of Films Opening and Pre-Opening, there is very little difference between WIT & NRG overall, (± 1% - 4% points) • WIT’s unaided is 1% point higher than NRG’s average (5% to 4%) • WIT’s total awareness is off -2% points from NRG’s average (31% to 33%) • WIT’s definite interest is 4% points higher than NRG (24% to 20%) • WIT’s first choice is 1% point higher (4% to 3%) • WIT’s first choice among opening & released is 1% point lower than NRG (9% to 10%) • Generally the same holds true for Previously Released films. (± 1% - 10% ) • WIT’s unaided is 10% points higher than NRG’s average (30% to 20%) • WIT’s total awareness is 3% points higher than NRG’s average (74% to 71%) • WIT’s definite interest matches NRG average (19% to 19%) • WIT’s first choice is 2% points lower (6% to 8%) • WIT’s first choice among opening & released is 1% point lower (9% to 10%)

7. General Findings Cont. • CTS’ WIT tracking is also generally consistent on average with NRG among U.S. and Local title averages. • In terms of Non U.S. Titles, NRG is generally higher in terms of interest and first choice measures. (average of 8 films) • WIT’s unaided is 3% points higher than NRG’s average (5% to 2%) • WIT’s total awareness average is identical with NRG’s (32%) • WIT’s definite interest is 3% points lower than NRG (11% to 14%) • WIT’s first choice measures in general are lower overall (- 1% to 2% points) • U.S. Titles, WIT is generally in-line with NRG averages, except in terms of definite interest, where WIT is higher (average of 26 films) • WIT’s unaided is 1% point higher than NRG’s average (5% to 4%) • WIT’s total awareness is 1% point lower than NRG’s (32% to 33%) • WIT’s definite interest is 8% points higher (29% to 21%) • WIT’s first choice matches that of NRG’s (4%) • WIT’s first choice among opening & released is 2% points higher

8. UK - TRACKING • Territory Methodology • Generally Mirrors Existing Industry-wide Tracking Studies currently in the field. • # of interviews: 400 • Frequency: Weekly • Gender: 50% Males, 50% Females • Sample Structure Age Weighting (13-49) • 25% Males Under 25 • 25% Males 25 & Older • 25% Females Under 25 • 25% Females 25 & Older • Average Survey Response Rate to Date: 14%* (2 week average ) * Not sure exactly why it is lower, but could be due to incentives used in DE and not yet used in the UK.

9. General Findings (2 weeks: Week of Sept 16 & Sept 30th, 2002) • CTS’ WIT tracking in the UK is generally higher, on average, than NRG among key tracking measures. • In terms of Films Opening and Pre-Opening, WIT is notably higher across all key tracking measures. • Unaided is 5% points higher than NRG’s average (6% to 1%) • Total Awareness up 18% points over NRG (50% to 32%) • Definite interest is 3% points higher than NRG (26% to 23%) • First Choice is 2% points higher (5% to 3%) • First choice among opening & released is 1% point lower (5% to 6%) • Among Previously Released, WIT is notably higher in awareness and lower in interest and choice. • Unaided is 29% points over NRG’s average (39% to 10%) • Total Awareness is 16% points higher than NRG (84% to 68%) • Definite interest is 3% points lower than NRG’s average • First choice measures in general are lower overall (- 2% to 4% points)

10. General Findings Cont. • CTS’ WIT tracking is also higher in terms of U.S. title averages. • Among U.S. Titles, CTS is generally higher among all key tracking measures. (average of 22 films) Note: all films on tracking for the two week time period were US titles. • The higher tracking measures could be due to a bias coming out of the CTS-UK panel.

11. Comparison and Conclusion • Panels & Tracking • Germany: Generally on par with NRG • In terms of NRG, the German tracking appears to be more comparible. • This is probably due to the fact that the panel over this past year was recruited from a number of diverse internet sources and reflects a better cross section of the movie going marketplace. • The difference may be due to the fact that the NRG sample is a 100% big city / phone survey and WIT’s is more nationally represented, 24% big city, 33% medium and 43% “other cities in Germany” / web based surveys. • UK: Need to diversify panel recruit sources • Conversely, the UK tracking averages were considerably higher than that of NRG’s. • This is probably due to the fact that the UK sample had a higher “internet” as a source of film awareness, 23% overall compared to 16% Germany • And due to the limited time (six months) and the initial recruit sources (100% CTS films sites), probably lead to the inflated unaided and total awareness scores on average.