Strategies for Promoting a Professional Service Culture

1. Yipsir www.yipsir.com.hk

2. Session schedule

3. Warm up activities Saying and doing the opposite (口是心非) Shake hands (握手看心理)

4. Mini-lecture Strategies for promoting a professional service culture

5. 香港目前經濟環境對各行各業的衝擊 • 服務轉型 • 『製造業』→『服務性行業』→『高科技』 • 『淘汰賽』的激化 • 『顧客服務』抬頭 • 小政府主義（對社會服務行業） • 『服務現監察制度』及『一筆過撥款制度』 • 『自負盈虧』的概念強化 • 不再承擔，『服務外判』 • 導致『合約制』、『價低者得』

6. 香港目前經濟環境對各行各業的衝擊 • 顧客權利及選擇 • 要求價廉物美及高質素的服務 • 投訴劣質服務 • 面對的衝擊 • 顧客深明本身權利 • 顧客要求比從前多 • 顧客批判態度比以前高 • 資源有限（巧婦難為無米炊） • 資源盡用（加班、加辛） • 員工要『揸頸就命』 • 工作壓力大　→　情緒問題比以前嚴重

7. 工作間生存六大法 • 推高質量 • 主動增值 • 公平理論 • 新丁上任 • 首末效應 • 埋堆選擇

8. 如何做個表現突出的員工 • 良好工作表現 • 能幹、迅速完成工作限期前，提早完成工作 • 主動承擔一些職責以外的工作 • 願意接受不喜歡的任務準時完成工作守時 • 忠誠 • 出席公司活動 • 肯維護上司 (不等於完全同意他/她的立場) • 有創意、為公司增值

9. Strategies for promoting a professional service culture • Explore your organization’s vision • E.g.：我 等 竭 誠 提 供 最 優 質 的 顧客 服 務 。 並 承 諾 以 「做足一百分 」/「 為您做得到」/ 「專業在這裏」 之 精 神 ， 糅 合 高 度 專 業 及 多 元 化 的 知 識 服 務 顧客 。 最 後 ， 我 等 更 矢 志 成 為 全 港 服 務 機 構 之 典 範 。 • Usually vision addressed to service goal and commitment • Help communicate the culture and vision to customers • Through your attitude, language, appearance, knowledge of products and services, and your communication skills, your customers can feel your commitment to serve them.

10. Strategies for promoting a professional service culture • Demonstrate ethical behavior • Examples of ethical behavior: (i.) voluntarily inform customers of a defective product, (ii.) honestly return to customers, properties that they have mistakenly left behind. • Examples of unethical behavior: (i.) provide an inferior product for an advertised brand, (ii.) mismanage the personal data of customers, (iii.) sexual harassment • Become an expert to your customers • to be knowledgeable about your service products, your organization and how your service can effectively meet the needs of your customers.

11. Strategies for promoting a professional service culture • Demonstrate commitment • In face of request, complains or other difficult situations, tell your customers what you can do and DO NOT mention what you cannot do - “plus”, “minus” strategy • Partners with customers • Promote a healthy customer-provider relationship. • Why and how? • Work with customers’ interest in mind • Think to yourself, “If I were the customer, what type of service would I expect?’ Then you set out to provide that service.

12. Strategies for promoting a professional service culture • Exceed expectation • not only to satisfy the customers’ expected need but to surprise them by doing, saying, or offering the unexpected related to high-quality service delivery. For instance, celebration birthday, leaflet, free gift, additional signs, etc. • Share resources • Build up a strong interpersonal network with coworkers and peers in the industry so as to develop a support system of resources. • Can will credibility and trust. • Can contribute to professional development. • Provide service follow-up • Such as sending cards, giving a call, soliciting feedback through questionnaire • This effort reinforces service commitment to customers

13. Intangible service – what customers want in addition to the products • Personal recognition and trust • Calling their names • Sending birthday cards, giving a call to show concern, looking up information to help, etc. • So as to acknowledge their presence • Courtesy • Basic courtesy language: ‘please’ and ‘thank you’ in a customer service environment. • If a situation becomes too tense and you find that you are losing temper, ask someone to serve that customer. • Timely service • In loan, information reply, tangible services • Professionalism • Customers expect and should receive knowledgeable answers to questions not just “genuine apology”, superficial answer or public skill response. • Enthusiastic service • Customers come to your company just to satisfy their specific needs or merely ‘looking around’, checking price, doing a questionnaire or for some other purposes. • Try to offer them a smile, additional services or information and what you might at service encounter • You are supposed to help your customers obtain a positive service experience.

14. Intangible service – what customers want in addition to the products • Empathy • E.g. If customers have particular handicaps such as difficulties in mobility and use of language, your care have to be special. • Genuineness and Responsibility • The is to recover from limitation and errors is to admit them, to make apology to accept responsibility, and then quickly and appropriately to solve the problem. • A matter of accountability and work efficiency. • Patience • Never allow your customers to face your frustrations and tension. • Even if you find that your customers are the one causing the problem, you have to remain in control, to serve with courtesy and to transfer the service appropriately.

15. Self-assessment on own orientation and suitability to customer service

17. Discussion • What is your score? 12 is the lowest and 60 is the highest. • Give a distribution profile of scores of the group by writing a curve on the transparency. • Which item(s) is/are most important? • Which item(s) is/are most easy to achieve and why? • Which item(s) is/are most difficult to achieve and why?

18. Activity 3.2Self-Assessment on Service Attributes

19. Performing a self-assessment on the following service attributes by giving a mark from 1 to 5, whereas: “1” in need of improvement “2” in need of attention “3” acceptable “4” good “5” excellent

23. Discussion • What is your score? • 10 is the lowest and 50 is the highest. Give a distribution profile of scores of your group by writing a curve on the transparency. • Which item(s) is/are most important? • Which item(s) is/are most easy to achieve and why? • Which item(s) is/are most difficult to achieve and why? • What are your strengths and weaknesses in service attributes of customer service?

24. 卡耐基 ─ 怎樣令人喜歡你的九點策略 • 獻出真心，給予對方真誠關心 • 莫忘了要笑逐顏開 • 最悅耳的聲音一名字 • 作一個優秀的聽者 • 投人所好；談別人最關心的事； 勿亂踏「蜜蜂巢」 • 由衷的讚美，令人感重要 → 滿足他人的「重要感」 • 「鴻毛效應」 • 「乞求小惠」 • 「累施小惠」

25. The End