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New Design Skateboards Foreign Opportunities

New Design Skateboards Foreign Opportunities. Erik Smith INB300 – International Business Lynn Bertsch July 1, 2005. Reasons to Enter Foreign Market. Increase Profits and Sales Attack Competitors in Their Local Environment Geographic Diversification

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New Design Skateboards Foreign Opportunities

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  1. New Design SkateboardsForeign Opportunities Erik Smith INB300 – International Business Lynn Bertsch July 1, 2005

  2. Reasons to Enter Foreign Market • Increase Profits and Sales • Attack Competitors in Their Local Environment • Geographic Diversification (Ball, McCulloch, Frantz, Geringer, Minor, 2004, p. 54, 61, 66)

  3. Multi-Domestic or Global Strategy • Product • Market • Promotion • Value Added • Competitive • Personnel • Ownership (Ball, et al., 2004, p. 67)

  4. Trade Restrictions • Dumping • Subsidies • Tariffs (Ball, et al., 2004, p. 93)

  5. GNI/Capita • Consideration for Entering Market • United States GNI/Capita • PPP as a better metric

  6. International Investment • Monopolistic Advantage Theory • Market Imperfect Theory • Internationalization Theory

  7. Conclusion • Difficulties of Entering Foreign Market • Available Resources • Underdeveloped Local Market

  8. References Ball, D., McCulloch, W. H., Frantz, P., Geringer, J. M., & Minor, M. (2004) International business: The challenge of global competition. New York: McGraw-Hill Irwin.

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