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Whole Foods Ad Astra. By: Anne Marie Dorsch , Curtis Grace, Molly Kanaley , Kiarri McBroom & Zan Zurawski. SWOT Analysis. Strengths  Unique Food choices  Choice of Dining  Reputable  Engaging with customers  Socially conscious . Weaknesses Expensive

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Whole foods ad astra

Whole FoodsAd Astra

By: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski


Swot analysis
SWOT Analysis

Strengths

Unique Food choices

Choice of Dining

Reputable

Engaging with customers

Socially conscious

Weaknesses

  • Expensive

  • Website is bland and not user friendly

Opportunities

Bring attention to new market

  • Kids

  • Young adults

    Home delivery like Sendiks

Threats

  • Trader Joes

  • Outpost

  • Sendiks


Whole foods
Whole Foods

  • Category: Grocery Store


Whole foods1
Whole Foods

  • Consumer: Teenagers, College Students, Families, Elderly People & Health Conscious Customers


Whole foods2
Whole Foods

  • Competition: Trader Joes and Outpost Grocery Store


The mission
The Mission

  • Whole Foods

  • Whole People

  • Whole Planet



Whole foods3
Whole Foods

  • Food Bars


Whole foods4
Whole Foods

  • Wine Dispenser


Whole foods5
Whole Foods

  • Baby Products

  • Skin Care

  • Kitchenware & Cookbooks


Whole foods6
Whole Foods

  • 365 Everyday Value®



Whole people1
Whole People

  • Local Farms


The 3 r s
The 3 “R’s”

  • Reduce

  • Reuse

  • Recycle


Social media
Social Media

  • Facebook

  • Twitter

  • Instagram

  • Flickr

  • Blog

  • YouTube



Twitter
Twitter

  • Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market


Customer feedback
Customer Feedback

  • Whole Foods encourages customers to “talk back”

  • Contests and questions about food and healthy living





Summary
Summary

  • Category, Consumer, Competition

  • Whole Foods, Whole People, Whole Planet

  • Social Media


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