1 / 24

Is It True?

Is It True?. http://www.youtube.com/watch?v=E5ckwBMpJ-A. Edessa Brown & Wivine Ngongo. Chapter 1: From Sake Oil to Emu Oil. Purpose.

roz
Download Presentation

Is It True?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Is It True? http://www.youtube.com/watch?v=E5ckwBMpJ-A

  2. Edessa Brown & Wivine Ngongo Chapter 1: From Sake Oil to Emu Oil

  3. Purpose • Give you a better idea of the types of spins and deceptions that are out there today along with illustrative examples of each and comparisons to 1984 and Language Awareness

  4. Preview • Introduction • Article’s Content • Contemporary Examples • Connection to 1984 • Connection to Language Awareness • Lipoway Weight Loss TV Commercial • Closing

  5. Two Spins, Two Deceptions • Commercial spins • Political spins • Direct deception • Implied deception RECOGNIZE THAT IT’S THERE!

  6. Commercial Spins • Claims and promises in advertisement that seem too good to be true • Assume that it may not be all that it says it is Companies Businesses Make a profit • In other words…

  7. Deception is Highly Profitable • Unrealistic fast results • Obvious over modified Photoshop images • Unheard of or rare products from unknown companies TOO GOOD TO BE TRUE! Yet, people buy! You too can have a body like mine…

  8. Deception Is True, But Misleading… • Free credit report ads are catchy and appear to be quite promising • Your ability to view your credit score for free is true, but only for the time being • To monitor your credit on freecreditreport.com it will cost you $15 a month • Consumers were unaware of this due to no disclaimers on the free credit report website or television advertisement

  9. Deception Can Cost Lives • Yasmin Birth Control, Yaz, or Ocella Birth Control “Canthe pill be good for you? Canyou feel OK when you're on it? Is it doing anything positive for you besides preventing an unwanted pregnancy? The answer to all these questions is yes!” • Not really! There has been reported claims of serious injury… http://www.youtube.com/watch?v=A6yzrMmIZ04

  10. Political Spins • Deliver even bigger doses of deception • Political deceivers often times imply their falsehoods rather than stating them outright • Otherwise known as implied deception … Politicians have a legal right to lie

  11. Direct Deception • The Claim: In the third Presidential debate in 2000, Bush stated that he supported a “Patients’ Bill of Rights” allowing patients to sue HMOs and insurance companies. • The Facts: Bush never signed to a right-to-sue law, and actively opposed it. He even vetoed a patient's bill of rights. • In other words, nothing in Bush’s claim was true and voters were deceived and supported Bush’s false claims.

  12. Implied Deception • Bush: “To keep family farms in the family, we’re going to get rid of the death tax.” • Under then-current law, estate taxes only applied to estates valued over $675,000, and spouses could inherit estates of any size, tax-free. • Although his claim was true: • Bush’s proposal affected the wealthy • It did not affect farmers

  13. Recognize that its thereFend for ourselves

  14. Connection to 1984 • Politicians have a legal right to lie • So does the Inner Party • Inner Party was full of lies that were otherwise claimed true. • People outside of the party was cheated and lied to, but there was nothing they could do about it.

  15. Part 1, Chapter 4, Page 39 “As short a time ago as February, the Ministry of Plenty had issued a promise (a 'categorical pledge' were the official words) that there would be no reduction of the chocolate ration during 1984. Actually, as Winston was aware, the chocolate ration was to be reduced from thirty grams to twenty at the end of the present week. All that was needed was to substitute for the original promise a warning that it would probably be necessary to reduce the ration at some time in April.”

  16. Examples of Deception • Direct deception • “Categorical pledge” • Definite, clear-cut, inflexible vow • The inner party directly lied to the public when they said that the chocolate ration would no longer be lowered.

  17. Examples of Deception cont. • Implied deception • “Substitute for the original promise” • Used implied deception when they said that it would be necessary to reduce the ration. • This statement was true but misleading because it lead people to believe it was for the best. • Reducing the chocolate ration wasn’t “necessary.”

  18. Deception Is Highly Profitable • Victory Gin, Victory Coffee, and Victory Cigarettes were provided by the party. • Otherwise known as “Victory Products” • Available in London after World War II, when “conditions made it impossible for people to obtain anything better.” • For all Winston knew, this could have been another lie for profit.

  19. Connection to Language Awareness • Weasel Words • Creates an impression that something specific and meaningful has been said. “…advertisers have learned to weasel-word their commercials so that their claims are literally accurate but still misleading.”

  20. Weasel Words Examples • New and Improved! “A great new look!” – Advertisement for Brawny Paper Towels • Helps “Activia helps naturally regulate your digestive system.” • Virtually “Is it possible for laser hair removal to be virtually painless? YES!” – Ave Laser Hair Removal • Like “Makes wrinkles almost invisible to the naked eye!...It is possible your wrinkles will no longer even exist.” – Deception Wrinkle-Cheating Cream

  21. Weasel Words In Lipoway Weight Loss TV Commercial • Safe with virtually no calories • Could reduce your food intake by up to 80% • Anything that’s free isn’t “best quality”

  22. Now What? • Deception is everywhere; it always was and it always will. • We voters and consumers must pretty much fend for ourselves if we know what’s good for us. • You will see how in the following presentations!

  23. Sources • http://www.pinkmonkey.com/booknotes/barrons/198423.asp • http://www.george-orwell.org/1984/3.html • http://en.wikipedia.org/wiki/Weasel_word • http://uts.cc.utexas.edu/~wechsler/PoliticalDeceptionHandout.pdf • http://www.youtube.com/watch?v=E5ckwBMpJ-A • http://www.youtube.com/watch?v=A6yzrMmIZ04

  24. Sources cont. • http://www.reuters.com/article/idUSN237176420080124 • http://thereasoner.com/articles/general/the-world-of-virtually-virtually-virtually-word • http://adage.com/adages/post?article_id=136596 • http://www.cbsnews.com/stories/2009/11/22/eveningnews/main5739490.shtml

More Related