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Begin with the end in mind!. Understand Audience Needs. Stakeholder Analysis WIIFM Typical Presentations Expert Peer Junior. Organised. Attention to Detail. Assertive. Long Attention Span. Quick Decisions. Emotion. Effect of Type. Analytical. Driver. Amiable. Extrovert. Steps.

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Presentation Transcript
understand audience needs
Understand Audience Needs
  • Stakeholder Analysis
  • WIIFM
  • Typical Presentations
    • Expert
    • Peer
    • Junior
effect of type

Organised

Attention to Detail

Assertive

Long Attention Span

Quick Decisions

Emotion

Effect of Type

Analytical

Driver

Amiable

Extrovert

steps
Steps

Stakeholder Analysis

discreet steps
Discreet Steps
  • 5-6 minutes – Why?
  • Creative Process
    • Phases
    • Pyramid
why do we need structures
Why do we need Structures?
  • It makes it easy for :
    • you to write
    • you to deliver
    • the audience to understand
general structure
General Structure
  • Start
  • Middle
  • Endor
  • Intro
  • Body
  • Conclusion
p r e p
P.R.E.P.
  • Proposition or Position
  • Reason
  • Example
  • Proposition or Position
chronological
Chronological
  • Past
  • Present
  • Future
future fix
Future Fix
  • Problem
  • Cause
  • Solution
a i d a
A.I.D.A.
  • Attention
  • Interest
  • Desire
  • Action
3 tells
3 Tells
  • Tell ‘Em
  • Tell ‘Em
  • Tell ‘Em
story
Story
  • Must have no opening summary
  • Must prompt question –“What happens next”
  • Leave “Open Loops”
story structure
Story Structure
  • Set the scene
  • Introduce the characters
  • Begin the journey
  • Encounter the obstacle
  • Overcome the obstacle
  • Resolve the story
  • Make the point
grab their attention
Grab Their Attention
  • 6 Great Starts
    • Story
    • A question
    • Past or Future
    • A fact or statistic
    • Analogy
    • Saying or quotation
leave them on a high
Leave them on a high
  • Use
    • Emotions
    • Calls to Actions
    • Sense of Achievement
slide19
KISS
  • Timing
    • Use 120 words a minute as a guide
  • Make it understood
    • Aim for 4-6 letter per word
additional passes
Additional Passes
  • To add relevance and reality
  • To add humour
  • To add Body Language and Props
add impact with powerpoint
Add impact with PowerPoint
  • What it’s good at
  • What it’s not
  • Powerful Titles
how we remember

90%

Hear

SeeSay

Do

60%

Do

50%

Say

40%

See

30%

Hear

20%

Read

Why Involve the Audience?

How We Remember
nerves
Nerves?

(http://www.joyrides.com)

overcoming nerves
Overcoming Nerves
  • Be familiar with the environment
    • Know material well
    • Know Audience
    • Know Room
  • Concentrate on Message
    • Don’t apologize
  • Be prepared
    • Practice
notes
Notes
  • Always have available
  • Use as you need
  • Try different types
  • Use Treasury Tag
  • Try Mind/Speech Maps
effective rehearsal
Effective Rehearsal
  • Write on 6”x4” cards
    • Rehearse Randomly
  • Tape yourself
    • Play back in car
in control with q a
In Control with Q&A
  • Listen
  • Clarify and make positive
  • Are they comfortable
  • You don’t have to answer
  • Stay on target
  • Use a structure
  • Take off-line
  • Don’t counter punch
slide51

Extenal Liquid

Fuel Tank

Solid Fuel

Boosters

Orbiter

Vehicle

will you influence
Will You Influence?
  • Reciprocation
  • Liking
  • Social Proof
  • Commitment & Consistency
  • Scarcity
  • Authority
summary
Summary
  • Develop Database
  • Pick Subject
  • Know end
  • Define Steps
  • Select Structure
  • Fill out Flesh
  • Add Reality, Humour and Visual Aids
  • KISS
  • Notes
summary58
Summary
  • Grab Their Attention
  • Add Body Language
  • Use Great Props
  • Add impact with PowerPoint
  • Involve the Audience
  • Leave them on a high
  • Overcome Nerves
  • Control Q & A session
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