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Begin with the end in mind!. Understand Audience Needs. Stakeholder Analysis WIIFM Typical Presentations Expert Peer Junior. Organised. Attention to Detail. Assertive. Long Attention Span. Quick Decisions. Emotion. Effect of Type. Analytical. Driver. Amiable. Extrovert. Steps.

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Presentation Transcript

Understand audience needs l.jpg
Understand Audience Needs

  • Stakeholder Analysis

  • WIIFM

  • Typical Presentations

    • Expert

    • Peer

    • Junior


Effect of type l.jpg

Organised

Attention to Detail

Assertive

Long Attention Span

Quick Decisions

Emotion

Effect of Type

Analytical

Driver

Amiable

Extrovert


Steps l.jpg
Steps

Stakeholder Analysis


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Discreet Steps

  • 5-6 minutes – Why?

  • Creative Process

    • Phases

    • Pyramid


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Why do we need Structures?

  • It makes it easy for :

    • you to write

    • you to deliver

    • the audience to understand


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General Structure

  • Start

  • Middle

  • Endor

  • Intro

  • Body

  • Conclusion


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P.R.E.P.

  • Proposition or Position

  • Reason

  • Example

  • Proposition or Position


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Chronological

  • Past

  • Present

  • Future


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Future Fix

  • Problem

  • Cause

  • Solution


A i d a l.jpg
A.I.D.A.

  • Attention

  • Interest

  • Desire

  • Action


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3 Tells

  • Tell ‘Em

  • Tell ‘Em

  • Tell ‘Em


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Story

  • Must have no opening summary

  • Must prompt question –“What happens next”

  • Leave “Open Loops”


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Story Structure

  • Set the scene

  • Introduce the characters

  • Begin the journey

  • Encounter the obstacle

  • Overcome the obstacle

  • Resolve the story

  • Make the point



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Grab Their Attention

  • 6 Great Starts

    • Story

    • A question

    • Past or Future

    • A fact or statistic

    • Analogy

    • Saying or quotation


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Leave them on a high

  • Use

    • Emotions

    • Calls to Actions

    • Sense of Achievement


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KISS

  • Timing

    • Use 120 words a minute as a guide

  • Make it understood

    • Aim for 4-6 letter per word


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Additional Passes

  • To add relevance and reality

  • To add humour

  • To add Body Language and Props


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Add impact with PowerPoint

  • What it’s good at

  • What it’s not

  • Powerful Titles


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90%

Hear

SeeSay

Do

60%

Do

50%

Say

40%

See

30%

Hear

20%

Read

Why Involve the Audience?

How We Remember


Slide29 l.jpg

Pointto Key Area



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Nerves?

(http://www.joyrides.com)


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Overcoming Nerves

  • Be familiar with the environment

    • Know material well

    • Know Audience

    • Know Room

  • Concentrate on Message

    • Don’t apologize

  • Be prepared

    • Practice


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Notes

  • Always have available

  • Use as you need

  • Try different types

  • Use Treasury Tag

  • Try Mind/Speech Maps



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Effective Rehearsal

  • Write on 6”x4” cards

    • Rehearse Randomly

  • Tape yourself

    • Play back in car


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In Control with Q&A

  • Listen

  • Clarify and make positive

  • Are they comfortable

  • You don’t have to answer

  • Stay on target

  • Use a structure

  • Take off-line

  • Don’t counter punch


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Extenal Liquid

Fuel Tank

Solid Fuel

Boosters

Orbiter

Vehicle


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Will You Influence?

  • Reciprocation

  • Liking

  • Social Proof

  • Commitment & Consistency

  • Scarcity

  • Authority


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Summary

  • Develop Database

  • Pick Subject

  • Know end

  • Define Steps

  • Select Structure

  • Fill out Flesh

  • Add Reality, Humour and Visual Aids

  • KISS

  • Notes


Summary58 l.jpg
Summary

  • Grab Their Attention

  • Add Body Language

  • Use Great Props

  • Add impact with PowerPoint

  • Involve the Audience

  • Leave them on a high

  • Overcome Nerves

  • Control Q & A session


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