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Begin with the end in mind!

Begin with the end in mind!. Understand Audience Needs. Stakeholder Analysis WIIFM Typical Presentations Expert Peer Junior. Organised. Attention to Detail. Assertive. Long Attention Span. Quick Decisions. Emotion. Effect of Type. Analytical. Driver. Amiable. Extrovert. Steps.

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Begin with the end in mind!

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  1. Begin with the end in mind!

  2. Understand Audience Needs • Stakeholder Analysis • WIIFM • Typical Presentations • Expert • Peer • Junior

  3. Organised Attention to Detail Assertive Long Attention Span Quick Decisions Emotion Effect of Type Analytical Driver Amiable Extrovert

  4. Steps Stakeholder Analysis

  5. Discreet Steps • 5-6 minutes – Why? • Creative Process • Phases • Pyramid

  6. Why do we need Structures? • It makes it easy for : • you to write • you to deliver • the audience to understand

  7. General Structure • Start • Middle • Endor • Intro • Body • Conclusion

  8. P.R.E.P. • Proposition or Position • Reason • Example • Proposition or Position

  9. Chronological • Past • Present • Future

  10. Future Fix • Problem • Cause • Solution

  11. A.I.D.A. • Attention • Interest • Desire • Action

  12. 3 Tells • Tell ‘Em • Tell ‘Em • Tell ‘Em

  13. Story • Must have no opening summary • Must prompt question –“What happens next” • Leave “Open Loops”

  14. Story Structure • Set the scene • Introduce the characters • Begin the journey • Encounter the obstacle • Overcome the obstacle • Resolve the story • Make the point

  15. What’s coming next?

  16. Grab Their Attention • 6 Great Starts • Story • A question • Past or Future • A fact or statistic • Analogy • Saying or quotation

  17. Leave them on a high • Use • Emotions • Calls to Actions • Sense of Achievement

  18. KISS • Timing • Use 120 words a minute as a guide • Make it understood • Aim for 4-6 letter per word

  19. Additional Passes • To add relevance and reality • To add humour • To add Body Language and Props

  20. Add impact with PowerPoint • What it’s good at • What it’s not • Powerful Titles

  21. 90% Hear SeeSay Do 60% Do 50% Say 40% See 30% Hear 20% Read Why Involve the Audience? How We Remember

  22. Pointto Key Area

  23. What’s coming next?

  24. Nerves? (http://www.joyrides.com)

  25. Overcoming Nerves • Be familiar with the environment • Know material well • Know Audience • Know Room • Concentrate on Message • Don’t apologize • Be prepared • Practice

  26. Notes • Always have available • Use as you need • Try different types • Use Treasury Tag • Try Mind/Speech Maps

  27. Speech Map

  28. Effective Rehearsal • Write on 6”x4” cards • Rehearse Randomly • Tape yourself • Play back in car

  29. In Control with Q&A • Listen • Clarify and make positive • Are they comfortable • You don’t have to answer • Stay on target • Use a structure • Take off-line • Don’t counter punch

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