1 / 39

August 4, 2011

Welcome!. August 4, 2011. We Will Be Starting the “Social Media in Prevention Webinar” Shortly. WELCOME!. Charline McCord T/TA Coordinator. Shannon Greer IT Specialist. Iris E. Smith Coordinator. Donna Dent Associate Coordinator. CAPT Southeast Resource Team. Penny Deavers

roxy
Download Presentation

August 4, 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome! August 4, 2011 We Will Be Starting the “Social Media in Prevention Webinar” Shortly

  2. WELCOME! Charline McCord T/TA Coordinator Shannon Greer IT Specialist Iris E. Smith Coordinator Donna Dent Associate Coordinator CAPT Southeast Resource Team Penny Deavers T/TA Specialist, GRAA Carol A. Hagen Epidemiologist LaShawn Martin Sr. Admin Assistant Deirdre Danahar T/TA Specialist Bertha Gorham Evaluator Carlos Pavao T/TA Specialist

  3. Welcome to Connect Pro • We will be using the following windows: • PowerPoint Window • Attendee List • Chat • Note • We will also use the “Raise your Hand” feature

  4. Raise your hand by clicking You will see your status change in attendees list Un-mute your phone (press * #) when called upon Remember to mute your phone again once you have finished speaking Lower your hand by again clicking Introduction to Connect Pro

  5. Asking Questions in Connect Pro • By Writing: • Write question in Chat window • Press enter • Only the moderator will see the question

  6. Social Media in Prevention Carlos Morales

  7. Why are you curious about Social Media?

  8. Objectives Review media distinctions See how the landscape has changed Assess positions in the landscape Assess our orientation to push/pull Use capacity building tools Identify & share examples & tools Choose a single action step

  9. What is . . . Social Media?

  10. What are all these things then? Social Media Tools

  11. So, Social Media is just another Channel? Not exactly.

  12. Traditional Media Newspaper Radio Television

  13. Social Marketing } Social marketing is like Traditional Media with a Social Twist

  14. The Social Media Shift

  15. Social Media Marketing Oooh, more V Channels Reach Message Control PR

  16. Remember the Gulf Oil Disaster?

  17. Turn the Megaphone Around Listen

  18. The Age of Push Content Broadcast Control Marketing Brown et al. (2010) The Power of Pull

  19. The  Age of Pull Comment Connect offline Collaborate Share Listen-Learn online

  20. Pull = Networked Expertise Knowledge gets shared throughout Networks

  21. Assessment Who are your People?

  22. Mapping Presence Who? Where?

  23. Social Presence Defining Media

  24. Social Presence Defining Media Website FB Twitter

  25. Social Presence Defining Media Website FB Conferences Meetings Events Stories Other Papers Media Blogs Data Articles Editorials Twitter

  26. SoMe & Community Framework

  27. The Six Rules of Social Media

  28. 6 RULES OF SOCIAL MEDIA FOR NON-PROFITS AND EVERYONE ELSE 1) Listen – Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.

  29. 6 RULES OF SOCIAL MEDIA 2) Get involved – Social Media is about conversations and building relationships. It takes effort.Don’t just talk about yourself. Ask questions, engage people and link. Most of all, inspire.

  30. 6 RULES OF SOCIAL MEDIA 3) Give up control – You can’t control the conversation. If you want people to spread your message, you have to trust them.Listen. Inspire. Engage. Let go.

  31. 6 RULES OF SOCIAL MEDIA 4) Be honest – You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.

  32. 6 RULES OF SOCIAL MEDIA 5) Think long term – Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.

  33. 6 RULES OF SOCIAL MEDIA 6) Stupid questions rule! – The best way to learn is by asking “stupid questions”. So don’t be afraid to ask!

  34. What one step will you take to increase your Presence online?

  35. References & Resources • Twitter feed, http://search.twitter.com enter #wspc2011 • Slides at http://www.slideshare.net/ladcoy • All other tools posted to: http://technologyinprevention.wikispaces.com/WISC2011 • Social Media & Community Framework http://bit.ly/axnlOm • Social Media-Traditional Media Distinctions (PDF) http://bit.ly/m2pzrq • Brown et al, (2010) The Power of Pull • HBR A Brief History of the Power of Pull http://bit.ly/moQs9e • Li & Bernoff, (2009) Groundswell • Kanter & Fine (2010) The Networked Nonprofit • Block, P. Community: (2009)The Structure of Belonging • Block, P. (2010) The Abundant Community • Shirky, C. (2009) Here Comes Everybody • Social Networking (Forrester) http://bit.ly/9H12cn

  36. Photo Citations • Photo Source: Creative Commons http://www.flickr.com/photos/11018968@N00/4656148830

  37. Questions? Additional Comments?

  38. Thank You for Participating! Carol Hagen Epidemiologist Charline McCord T/TA Coordinator Donna Dent Associate Coordinator Penny Deavers T/TA Specialist Iris E. Smith Coordinator CAPT Southeast Service Area Resource Team Bertha Gorham Evaluator LaShawn Martin Senior Administrative Assistant Deirdre Danahar T/TA Specialist Shannon Greer IT Specialist Carlos Pavao T/TA Specialist

  39. Contact Information LaShawn Martin Senior Administrative Assistant, Southeast Resource Team Center for the Application of Prevention Technologies lmartin@edc.org 678-954-5824

More Related