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Engaging The Next Generation of Climbers. Thomson Ling & Penny Riordan. Flickr: michael pollak. The Format. Focus: Prevention. Flickr: .Luc. The power of social media. Facts: 1.15 billion users on Facebook 50 million Facebook pages 36 average number of posts a month per Facebook page

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engaging the next generation of climbers

Engaging The Next Generation of Climbers

Thomson Ling & Penny Riordan

Flickr: michaelpollak

focus prevention
Focus:Prevention

Flickr: .Luc.

the power of social media
The power of social media
  • Facts:
  • 1.15 billion users on Facebook
  • 50 million Facebook pages
  • 36 average number of posts a month per Facebook page
  • 500 million users on Twitter
  • 200 million regular users on Twitter
topics of concern
Topics of Concern
  • Trespassing
  • Large group impacts
  • Etiquette
  • Tick marks
  • Dogs
  • Music

Flickr: liquene

strategies for education
Strategies for Education
  • Maintain a list of crags with info
    • Link to list on facebook/blog
  • Create a document about climbing etiquette
    • Engage your audience via teachable moments

Flickr: liquene

sarah dropadeuce
Sarah Dropadeuce

Flickr: Jim Bahn

topics of concern1
Topics of Concern
  • Human waste
  • Trash
  • Closures (Active & Where to research)
  • Wildlife
  • Gear stashing
  • Wilderness camping
  • Leave No Trace Principles

Flickr: Jim Bahn

strategies for education1
Strategies for Education
  • How much will your audience know ahead of time?
    • Post about seasonal closures
  • Maintain a list of LNT principles online
    • Have LNT workshops at an adopt-a-crag event

Flickr: Jim Bahn

allen project runaway
Allen & Project Runaway

Source: Thomson Ling

topics of concern2
Topics of Concern
  • Development safety/knowledge
  • Erosion issues
  • Land manager/owner research
  • Landscaping & plant degradation
  • Fixed draws

Source: Thomson Ling

strategies for education2
Strategies for Education
  • Use development of crags as an educational moment.
  • Share your knowledge of:
    • Working with landowners
    • Trail Maintenance

Source: Thomson Ling

membership vs social m edia reach
Membership vs. Social Media Reach

American Alpine Club: 10,000 members

Number of Facebook fans: 26,000

Access Fund: 10,000 members

Number of Facebook fans: 24,000

Earth Treks Climbing Centers: 5,000 Facebook fans

Mid Atlantic Climbers: 478 Facebook fans

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