Buying selling international programming
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Buying & Selling International Programming. Phil Lawrie Director, Global Distribution Al Jazeera Network. Al Jazeera Network. News, Sport & Documentary channels Arabic & English 4000 staff 120 nationalities Headquartered in Doha, Qatar Al Jazeera Satellite Channel (AJA) launched in 1996

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Buying & Selling International Programming

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Buying selling international programming

Buying & Selling International Programming

Phil Lawrie

Director, Global Distribution

Al Jazeera Network


Al jazeera network

Al Jazeera Network

  • News, Sport & Documentary channels

  • Arabic & English

  • 4000 staff

  • 120 nationalities

  • Headquartered in Doha, Qatar

  • Al Jazeera Satellite Channel (AJA) launched in 1996

    • “The Opinion & The Other Opinion”

  • Al Jazeera English (AJE) launched in November 2006

    • News from a developing world perspective

  • AJA & AJE combined have 69 bureaux worldwide


Buying selling international programming

Al Jazeera’s Newsgathering Reach

GLOBALLY

  • Al Jazeera (Arabic & English combined) has 69 bureaux worldwide

  • AJE has 4 x Broadcast Centres: Doha, London, Washington, Kuala Lumpur

IN AFRICA

  • Al Jazeera currently has 13 bureax in Africa

  • AJE is developing a sizeable News Centre in Nairobi that will significantly enhance the channel’s ability to cover the African continent


Buying selling international programming

The power of Al Jazeera

  • Brand – one of the most recognisable and powerful brands in the world

  • Integrity – the Al Jazeera Code of Ethics

  • Perspective – balancing the established Western news agenda / the “human” angle

  • Award-winning

    • Monte Carlo Television Festival 2008

      • Best News Programme - News Hour

    • Royal Television Society Awards 2008

      • Young Journalist Of The Year

    • Amnesty International Television & Radio Awards 2008

      • International Documentary

    • International Emmy Awards 2008 Nominations

      • Current Affairs


Buying selling international programming

Setting The News Agenda


Buying selling international programming

What are we selling?

  • Linear channels

  • Programming blocks

  • Individual programmes for syndication

  • Archive clips

  • Digital services

    • Internet TV & VOD

    • Mobile TV & VOD

    • Other mobile services (SMS, MMS)


Buying selling international programming

How are we doing?

  • AJA available in 52 million households worldwide

  • AJE available in 126 million households worldwide

  • AJE available in 13 million households in Africa (15 million from 1st Oct 08)

    “After climbing a great hill, one only finds that there are many more hills to climb”

    Nelson Mandela


Buying selling international programming

What challenges do we face?

  • Capacity

  • Regulatory bureaucracy

  • Rights

  • “Baggage” & myths

  • Timing of new deployments

    • HD

    • Digital media services

    • Localized services


Buying selling international programming

Opportunities: HD & Digital Media

  • Fully digitized, fully HD newsroom & newsgathering

  • When to deploy HD services with distribution platforms?

  • Al Jazeera = #1 news channel on YouTube

  • Free internet TV live stream in selected territories = need for geo-targeting

  • Web & mobile VOD services


Buying selling international programming

How are we delivering success?

  • “Glocal” Approach

  • Embracing multiple media

  • Knowing what rights we hold

  • Knowing our platform partners

  • Knowing our audience


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