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Who owns what?

TAM Ireland Ltd / Nielsen TAM - Establishment Survey. Who owns what?. Establishment Survey. TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months.

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Who owns what?

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  1. TAM Ireland Ltd / Nielsen TAM - Establishment Survey Who owns what?

  2. Establishment Survey TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to January 2014*

  3. TV Ownership 94% of all households in Ireland have at least 1 TV this has remained static since DSO. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

  4. Current TV Population Adults 15+ 3,421,000 Children 4 -14 740,000 Housekeepers 1,590,000 Adults 15 – 34 1,134,000 Housekeepers with kids 547,000 Adults ABC1 1,390,000 Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2014

  5. Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

  6. Number of TV Sets per Household The number of TV sets has changed over the last year The number of TV homes with 1 set increased, while those with 2 or more sets decreased slightly. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14

  7. PVR Ownership PVR ownership appears to be very stable over the last 12 months and is currently at 54% of all TV homes in the latest survey. Interestingly time-shift viewing still only accounts for 9% of total adult 15+ viewing Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013– Jan 2014

  8. HD Subscription As more and more channels offer HD alternatives we can see a strong growth in the subscription to these services. The above TV Households with HD ready TV and TV subscription who are subscribed to a HD service. Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14

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