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Radio advertising offer 2013

BBC/ZET Radio. Radio advertising offer 2013. Characteristics BBC / ZET Radio. News and information station, whose significant part is the BBC World Service broadcast Goal-directed managers and executives, socio-demographic group A-B

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Radio advertising offer 2013

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  1. BBC/ZETRadio Radio advertising offer 2013

  2. Characteristics BBC / ZETRadio • News and information station, whose significant part is the BBC WorldServicebroadcast • Goal-directed managers and executives, socio-demographic group A-B • 48 % of broadcast listeners are group A = the highest social status, prestigious job and high incomes • 92 % of broadcast listeners are male • 55.7 % of broadcast listeners are university graduates • 56 thousand broadcast listeners a week, 20 thousand daily • Czech broadcast: Mon-Sun 8-11 a.m., 1-4 p.m.

  3. CommercialspotBBC/ZETRadio • Placement within broadcast in Czech language (8-11 a.m. and 1-4 p.m.) • 2 commercial breaks per hour • Sales in commercial packages • Package Mon-Sun • 6 spots daily (1 spot per hour) • 42 spots weekly Price for 1 week: CZK 17,640 price is exclusive of VAT The price does not include the production of the spot. The production can be ordered from RRM for CZK 5,000 excl. VAT for 1 spot. The text of the spot is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 6 working days before the start of the broadcast. BBC reserves the right to make changes related to the operational modifications of programme schedule or new staffing of the programme. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  4. Timer BBC / ZETRadio Type:Partnership Description: Current time. Method of Presentation: • Partner message, max 10 sec:e.g. "This programme is brought to you by...". • Every half-hour, during broadcasting in Czech language (8-11 a.m. and 1-4 p.m.) • Weekly packages Mon-Sun • 84 sponsor messages weekly • 12 sponsor messages daily Price for 1 week: CZK 7,500 The price includes the production of one sponsor message Price excl. VAT Client message placed at the start of the timer at about: Mon-Sun: 8.00, 8.30, 9.00, 9.30, 10.00, 10.30,13.00, 13.30, 14.00, 14.30, 15.00, 15.30 The text of the message is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 6 working days before the start of the broadcast. Message is recorded in silence. The BBC reserves the right to place the text of the message on its own background, and also reserves the right to make changes related to operational modifications of programme schedule or new programme staffing. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  5. Language courses BBC/ ZET Radio Type:Partnership Description: Regular programme – English course Method of presentation: • Partner message, max 10sec:e.g. "This programme is brought to you by ....". • Every hour, during broadcasting in Czech language (8-11 a.m. and 1-4 p.m.) • Weekly packages Mon-Sun • 42 sponsor messages weekly • 6 sponsor messages daily Price for 1 week: CZK 25,000 The price includes the production of one sponsor message Price excl. VAT Client message placed at the start of the language course at about: Mon-Sun: 8.20, 9.20, 10.20, 13.20, 14.20, 15.20 The text of the message is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 6 working days before the start of the broadcast. The message is recorded in silence. The BBC reserves the right to place the text of the message on its own background, and also reserves the right to make changes related to operational modifications of programme schedule or new programme staffing. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  6. Business EtiquetteBBC / ZETRadio Type:Partnership Description: Regular two-minute programme on etiquette for everyday business and personal prestige Method of presentation: • Partner message, max 10 sec:e.g. "This programme is brought to you by ....". • Every Monday (repeat on Tuesday) and Thursday (repeat on Friday) between 1 p.m. and 4 p.m. • 1 month package = 16x sponsor message Price for 1 month: CZK 22,000 The price includes the production of one sponsor message Price excl. VAT Client message placed at the start of the programme. The text of the message is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 6 working days before the start of the broadcast. The message is recorded in silence. The BBC reserves the right to place the text of the message on its own background, and also reserves the right to make changes related to operational modifications of programme schedule or new programme staffing. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  7. "Tip for you"BBC / ZET Radio broadcasting in Czech Type: Contents -Programme / Interview Method of presentation: • Pre-recorded interview or client programme of up to 1.5 min. • Once during broadcasting in Czech language (8-11 a.m. and 1-4 p.m.) • Weekly packages Mon-Sun • 7 programmes / interviews weekly • 1 programme / interview daily Price for 1 week in the morning daypart: CZK 13,500 Price for 1 week in the afternoon daypart: CZK 10,000 The price includes the production of one sponsor message Price excl. VAT Tip for you is placed within the 8.00-11.00 a.m. or 1.00-4.00 p.m. broadcasting as per client's choice. The price includes the production of one interview/programme. The text of the interview/programme is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 9 working days before the start of the broadcast. BBC reserves the right to make changes related to the operational modifications of program schedule or new staffing of the programme. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  8. Alter Eco programmeBBC / ZETRadio Type:Partnership Description: Regular prestigious programme with one celebrity interviewing a VIP in the field of • economics, sports and culture. The programme is prepared in cooperation with the Ekonom magazine, which also • publishes it. Method of presentation: • Partner message, max 10 sec:e.g. "This programme is brought to you by ....". • Every Wednesday at 9.45 a.m., 1st repeat at 2.45 p.m. and 2nd repeat at the weekend (Saturday or Sunday 8 • a.m. to 4 p.m.) • Partner message to all programme trailers10x a week Mon-Fri 8 a.m. to 4p.m. • Partner message on the radio station's web site in the form of audio input in programme podcasts + link to partner's • website Price for 1 week: CZK 35,000 The price includes the production of one sponsor message Price excl. VAT Client message is placed at the beginning or end of a programme or trailer. The text of the message is subject to RRM and BBC approval. The draft text must be submitted by the client no later than 6 working days before the start of the broadcast. The message is recorded in silence. The BBC reserves the right to place the text of the message on its own background, and also reserves the right to make changes related to operational modificationsof programme schedule or new programme staffing. The exact air time shall be determined by the BBC. Broadcasting is governed by the RRM General Terms and Conditions available at www.rrm.cz.

  9. Transmitters BBC / ZETRadio 101.1 FMPrague 96.7 FMJihlava 105.6 FMOlomouc 98.6 FMPlzeň 101.3 FMBrno 94.7 FMKarlovy Vary 106.3 FMOstrava 105.8 FMÚstí nad Labem 89.8 FM České Budějovice 99.2 FMLiberec / Jablonec nad Nisou 99.1 FMPardubice / Hradec Králové 93.9 FMZlín

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