Character of Business Marketing. Classifying Commercial Enterprises. NAICS = North American Industrial Classification System Replaces SIC (Standard Industrial Classification) codes Common for NAFTA countries NAICS hierarchical structure: XXIndustry sector XXX Industry subsector
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Character of Business Marketing
XXX Industry subsector
XXXXXXU.S., Canadian, or Mexican national specific
Divides economy into 20 major industry sectors (at two-digit level):
11 Agriculture, Forestry, Fishing,54 Professional, Scientific, and Technical
and Hunting services
21 Mining 55 Management of Companies and Enterprises
22 Utilities 56 Administrative and Support, Waste
23 Construction Management, and Remediation Services
31–33 Manufacturing 61 Education Services
42 Wholesale Trade 62 Health Care and Social Assistance
44–45 Retail Trade71 Art, Entertainment, and Recreation
48–49 Transportation 72 Accommodation and Food Services
51 Information 81 Other services (except Public Administration)
52 Finance and Insurance 92 Public Administration
53 Real Estate, Renting,
Source: Roberts, Julie S. (2003) “The Buzz About Supply Chain,” Inside Supply Management, (July), 24-28.
Must predict supplier’s total ability to fulfill the contract as it relates to:
Must consider several items
relies on memory, personal judgment, and the experience/ability of the buyers.