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Good Men Campaign Baseline Preliminary Results

Good Men Campaign Baseline Preliminary Results. Domrei Research and Consulting Phnom Penh February 21 2012. Objectives. Determine knowledge and perception change outcomes of the good men campaign Determine attitudinal and behavioral change outcomes

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Good Men Campaign Baseline Preliminary Results

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  1. Good Men Campaign Baseline Preliminary Results Domrei Research and Consulting Phnom Penh February 21 2012

  2. Objectives • Determine knowledge and perception change outcomes of the good men campaign • Determine attitudinal and behavioral change outcomes • Track media exposure within each cluster of the target population

  3. Sample • Provinces/City: • Kampong Chhnang, Pursat, Takeo and Phnom Penh • 19 villages/clusters per province • 1519 households with men aged between 15 to 49 • Random selection of households • Random selection of eligible men within the household

  4. Instrument • 8 sections • Adapted from the Change Project instrument • Additional questions on media habit • Pre-test

  5. Data Collection • Four field teams = field supervisor, field editor, four interviewers • Three provinces, Nov 22 to Dec 1, 2011 • Phnom Penh, Nov 22-28 and Dec 12-17

  6. Description of Sample Preliminary Results

  7. Response Rate • Higher percentage of refusal in Phnom Penh • 96% response rate

  8. Socio-economic Indicators • 74% belongs to medium wealth category

  9. Age Distribution • Target groups: • Youth between 15 to 24 years old n=442 (29%) • Adult between 25 to 49 years old n=1077 (71%) • Average age of the respondents is 31 years old

  10. Education and Literacy • 95% (n=1439) have attended school • Out of 1439: - 12% (n=168) completed grade 9 - 13% (n=180) completed grade 12 • Higher proportion of youth are literate • Higher proportion of adult are semi-literate

  11. Marital Status • Average age when first married = 24 years old • 5 percent got married when they were between 15 to 18 years old

  12. Income & Employment • 87 % have worked or earned income within the last year • Earning daily (n=552) • 41% earned between 10000-20000 riels daily • Earning monthly (n=293) • 44% earned less than 100 US dollars monthly • Earning yearly (n=470) • 51% earned 2-8 million riels in a year

  13. Work-related Stress • Adult respondents are more likely to feel work-related stress

  14. Work-related Stress • 39 % (n=586) of the respondents are not currently working

  15. Childhood Experiences Preliminary Results

  16. Parents of the Respondent • 27% have parents that are divorced • 1403 respondents who lived with both mother and father • Mothers are more often at home than fathers

  17. Decision-making • Mothers have the final word about decisions involving expenses on food or clothing

  18. Household Duties • Participation of the respondents’ fathers

  19. Relations Between Men and Women Preliminary Findings

  20. Gender Equality • Series of statement on gender norms • Support for inequitable and equitable norms • Strongly agree, agree, disagree and strongly disagree

  21. Gender Equality

  22. Violence Against Women

  23. Rape

  24. Masculinities

  25. Reproductive Health and Sexuality

  26. Intimate Relationship Preliminary Results

  27. Sexuality • 95 % (n=1143) reported to have sexual intercourse with a woman • 22 years old – average age of men when they had their first experience • 69 % (n=1054) have current wife/partner • Average age of current wife/partner is 33 years old • Youngest age of a current wife/partner is 14 yrs old

  28. Partners

  29. Decision-making

  30. Household Chores

  31. Violence Against Women

  32. Violence Against Women

  33. Fatherhood and Parenting Preliminary Results

  34. Childbirth • 64 % (n=966) have biological children • Average number of children is 3 • Average age of oldest child is 11 years old • “busy at work” – main reason for absence during and after childbirth

  35. Child Care • 61 % (n=927) is currently living with a biological or adopted child under 18 years old • 7 % (n=68) have children under 18 who are not currently living with them • 53 respondents send money for their child’s expenses and upkeep

  36. Gender Policies Preliminary Results

  37. Paternity Leave • 98 % support the idea of paternity leave

  38. Divorce Policies • Property Division • Custody of Children

  39. VAW • 91 % (n=1383) reported that there is a law on violence against women in Cambodia

  40. Exposure to messages and campaigns

  41. Discrimination Policies • Discrimination against homosexuals

  42. ChbabPhoh/Srei

  43. Media Habit Preliminary Results

  44. Media • 89 % (n=1355) of total respondents listen to radio • 95 % (n=1443) of total respondents watch TV

  45. Radio • 44 % (n=596) listens to the radio everyday • 37 % (n=496) listens 2 to 3 times a week • 50% (n=677) listens to the radio from 6 to 11 in the morning • 37 % (n=496) listens to the radio from 7 to 8 in the evening • 39 % (n=532) listens to the radio from 8 to 9 in the evening

  46. Radio • Top 5 radio stations most frequently listen to by the respondents: • FM 103 • FM 95 Bayon • FM 102 • Provincial Radio Stations • Radio Free Asia

  47. TV • 51 % (n=743) watches TV everyday • 29 % (n=417) watches TV 2 to 3 times a week • 20 % (n=287) watches TV from 6 to 11 in the morning • 70 % (n=1019) watches TV from 7 to 8 in the evening

  48. TV • Top 5 TV stations most frequently watched by the respondents

  49. Media Ranking • Most effective media for respondents to get information is TV.

  50. List of Indicators

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