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A Powerful Partnership &

A Powerful Partnership &. Contents. Internet Trends Mass Audience / Growth Upscale Audience At-Work Audience Corporate Audience NYTimes.com Overview Mission Journalism Excellence Print vs. Online General Statistics Audience Content. Partnership Overview Expertise

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A Powerful Partnership &

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  1. A Powerful Partnership &

  2. Contents • Internet Trends • Mass Audience / Growth • Upscale Audience • At-Work Audience • Corporate Audience • NYTimes.com Overview • Mission • Journalism Excellence • Print vs. Online • General Statistics • Audience • Content • Partnership Overview • Expertise • Special Reports • Index • Section Front • Article Pages • Advertising Opportunities • Special Reports Promotion • Permanent Access • Mass - Homepage & TH Email • Target by Section • Target Wall Street and Corp. Leaders

  3. Internet Trends

  4. Internet Trends - A Mass Medium “No medium in history has reached 50% penetration of U.S. households faster than the Internet. At its present rate of growth, the Internet is attracting 2 million new users per month.” Source: The Internet at Work: An Efficient Way to Reach Affluent, Well-Educated Consumers – Online Publishers Association, March 2002 • U.S. Internet Use: • Online population is 119 million unique users • 88% of all households have an annual income above $75,000 • 83% of all people have a college degree • 65% of all working people • 38% of all adult working population access the internet at work • 67% of that, are managers and professionals • Source: Media Metrix, June 2002 &Dept. of Commerce, U.S. Census Sept. 2001

  5. Internet Trends - Upscale Online Users “The fastest growing income group online is making between $100,000 and $149,999, growing by 20% over the year through September.” Source: Nielsen / NetRatings, October 2002 US Internet User Growth, by Household Income, September 2001 – September 2002 (In thousands of users and as a % yearly growth) September 2001 September 2002 Year-over-year growth $0 - $24,999 7,025 7,135 2% $25,000 - $49,999 30,603 32,266 5% $50,000 - $74,999 33,673 37,263 11% $75,000 - $99,999 18,548 20,693 12% $100,000 - $149,999 12,476 14,949 20% $150,000 - $999,999 5,607 6,383 14% Source: Nielsen/NetRatings, September 2002

  6. Internet Trends - At-Work Usage The Internet exceeds all other media for at-work users. Internet Television Radio Magazine Newspaper Source: The Media Consumption Study, OPA and MBIQ, Nov. 2001

  7. Internet Trends - At-Work Usage 89% of the at-work universe is online during the hours of 9:00 a.m. and 4:30 p.m. 64% of all at-home users are online from 8:00 p.m. to 11:00 p.m. Source: Nielsen/NetRatings Report, July 2002 • Target users on a time-of-day basis • Reach the “at work” audience Source: The Media Consumption Study, OPA and MBIQ, Nov. 2001

  8. Internet Trends - Online Users are Business Decision Makers “The Internet is the preferred and most effective form of media for advertiserstrying to target business decision-makers” Source: Nielsen/NetRatings’ @plan and Minnesota Opinion Research, September 2002 • A Study of Impact of Web Ads on Business Execs found that: • 60% said the Web is the best way to reach them • 50% said the Web has influenced them to make a purchase or obtain a service for their business • 92% said they read general news during the workday • 45% read financial news and checked stocks Source: Nielsen/NetRatings’ @plan and Minnesota Opinion Research, September 2002

  9. NYTimes.com Overview

  10. NYTimes.com Overview - Mission The New York Times’ core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. Launched in 1996, NYTimes.com has been providing all the wisdom, perspective and hard facts of The New York Times to the fingertips of our audience 24-hours a day, 7-days a week.

  11. NYTimes.com Overview - Journalism Excellence New York Times, in 2002, won seven Pulitzer Prizes for journalism excellence, an unprecedented achievement. One of the awards, the most prestigious, was for Public Service. PUBLIC SERVICEFor a distinguished example of meritorious public service by a newspaper through the use of its journalistic resources which, as well as reporting, may include editorials, cartoons, photographs and an online presentation, a gold medal. “Awarded to The New York Times for "A Nation Challenged," a special section published regularly after the September 11th terrorist attacks on America, which coherently and comprehensively covered the tragic events, profiled the victims, and tracked the developing story, locally and globally.”To date, The New York Times Company has won 108 Pulitzer Prizes, more than any other news organization

  12. Weekday Newspaper Sunday Newspaper NYTimes.com Total Audience 3.9 million 4.8 million 7.2 million unique users College Graduate + 63% 72% 73% Prof. / Managerial 48% 50% 37% Mean HHI $110,691 $107,380 $85,603 % Outside NY DMA 41% 41% 71% NYTimes.com Overview - Paper vs. Online NYTimes.com enjoys an upscale audience very similar to The New York Times newspaper Sources: ABC Publication Statement, October 2002; MRI Fall 2002 Report; @Plan,Winter 2003

  13. NYTimes.com Overview - Unduplicated Audience NYTimes.com enjoys a unique audience compared to The New York Times newspaper • Nationally, 86% of NYTimes.com readers do not subscribe to NY Times newspaper. • Within the NY DMA, 65% of NYTimes.com reader do not subscribe to the NY Times newspaper. Print distribution Key NYTimes.com markets Source: Roper Worldwide NYTimes.com Audience Survey, July 2001 Base: 2,102

  14. NYTimes.com Overview - Site Statistics • #1 Newspaper site in terms of time spent among major news sites on the Web • Average minutes spent: 39 minutes • 7.6 million unique U.S. users per month • 10.9 million active registrants • 1.1 million unique users per day • 362 million pageviews per month • Approximately 595,000 new registrants per month • 54% Male • Average age: 43 • Average HHI: $85,603 • 1.2 million unique users with HHI $150K + Source: @Plan, Winter 2003; Nielsen-Netratings, December, 2002; NYTd, December, 2002

  15. NYTimes.com Overview - Mission • NYTimes.com’s 100% registered audience offers advertisers the unique ability to target advertising directly to a specific unique user • User supplied information provides for a variety of enhanced targeting options: • Gender • Age • Zip Codes • Household Income • Country of Residence • Email Address • Job Title • Job Industry • Job Function

  16. City Top 10 U.S. Cities Unique Users Page Views New York, NY 710,471 67,933,198 San Francisco, CA 174,284 14,047,062 Washington, DC 163,283 12,694,344 Los Angeles, CA 155,631 9,833,644 Boston, MA 113,020 10,410,110 Philadelphia, PA 110,775 9,015,624 Chicago, IL 107,199 7,583,519 Seattle, WA 77,003 5,376,501 Atlanta, GA 63,593 4,360,641 Balance of Northeast Minneapolis, MN 53,587 3,619,613 9% 22% 8% NY DMA18% 18% 25% NYTimes.com Overview - U.S. Usage Source: NYTd, January, 2003

  17. Country Top 10 Countries Unique Users Page Views Canada 111,350 6,765,131 United Kingdom 52,841 2,243,312 Australia 37,713 1,498,253 Japan 31,476 1,581,505 Germany 28,463 1,346,563 Republic of Korea 21,268 972,476 France 20,017 1,162,086 Brazil 20,886 689,369 China 16,075 635,870 India 13,004 535,613 NYTimes.com Overview - International Usage Source: NYTd, January, 2003

  18. NYTimes.com Overview - Corporate Decision Makers Unique Users Nationally Unique Users Corporate Decision Makers C-Level Executive NYTimes.com 7,192,000 2,546,000 597,000 WSJ.com 1,348,000 601,000 136,000 Forbes.com 3,558,000 1,459,000 413,000 USAToday.com 4,989,000 2,225,000 504,000 Washingtonpost.com 5,135,000 1,838,300 333,800 Source: Nielsen-NetRatings, December 2002; @Plan, Winter 2003

  19. NYTimes.com Overview - Content NYTimes.com has diverse sections in which to target your customer: • Arts • Sports • New York Region • Opinion • Automobiles • Travel • Magazine • Job Market • Real Estate • Homepage • International • National • Washington • Business • Technology • Science • Health

  20. Partnership Overview

  21. Partnership - Mission Mission: Through an exclusive partnership between NYTimes.com and Summit Communications, specialized country reports are married with a highly sought after audience with the aim to influence public opinion, generate awareness and stimulate lead generation. Outcome: A highly effective connection between nations, consumers, vendors and investors.

  22. Special Reports

  23. Special Reports - Expertise Through top-level interviews and research, Summit Communications compiles informative in-depth studies to showcase a nation’s culture, current affairs, government policies, economic analysis and outlook for the present and future. In addition, the Special Report provides advertisers a captive environment to reach American readers with global interests

  24. Special Reports - Index Report Index Page

  25. Special Reports - Index (alternate for multiple reports) Report Index Page

  26. Special Reports - Section Front and Articles Report Article Page Report Section Front

  27. Special Reports - Advertising Opportunities On every page of the special reports there exists unlimited advertising opportunities for in-country advertisers. The ads are prominently placed adjacent to the report content and can be linked to the advertisers own website. All banners can be animated or static.

  28. Special Reports Promotion

  29. Special Report Promotion - Distribution Promotion Duration: 4 weeks Email Promotion: 4 Today's Headlines emails (14,000,000 emails) Home Page Promotion: 8,000,000 impressions Targeted Banner Promotion: Options: Opinion Section Washington Section Business Section National News Section Technology Section International Section DealBook Email 3,500,000 impressions Total Media: 25,500,000 impressions Permanent Access is via the International Section Front with 3,900,000 impressions

  30. Special Report Promotion - International Section Front (Permanent Access) • Permanent access to the Special Reports index page will appear on the International section front. The International section features the most up-to-date news around the globe and attracts corporate leaders with business interests around the globe. • Statistics: • 470,000 unique users per month • 3.9 million pageviews per month Source: NYTd, January 2003

  31. Special Report Mass Promotion - Homepage • The homepage of NYTimes.com provides its readers with the most current news and information available from The New York Times. Featuring the morning news from the newspaper, this page is updated throughout the day by New York Times editors and journalists as well as wire reports from the Associated Press and Reuters. • Statistics: • The most visited page on the entire site • 2.3 million unique users per month • 114 million pageviews per month Source: NYTd, January, 2003

  32. Special Report Mass Promotion - Today’s Headlines Email • Customize Today’s Headlines, our most popular email product, with the top headlines from the main news sections that are most important to you - the reader. Delivered twice each day in one comprehensive mailing, this product is a source that news-hungry people cannot live without. • Statistics: • Most popular NYTimes.com email • 3.7 million daily recipients • HTML: 2.89 million • TEXT: 850,000 Source: NYTd, January, 2003

  33. Special Report Targeted Promotion - Opinion Section • The complete contents of the world-renowned New York Times editorial pages, including an archive of columns as well as forums on current affairs. • Statistics: • 1.3 million unique users per month • 20.4 million pageviews per month Source: NYTd, January 2003

  34. Special Report Targeted Promotion - Washington Section • News reports and political analysis from Washington updated throughout the day, enhanced with Web-exclusive columns from Pulitzer Prize-winning reporters. An effective vehicle for reaching decision-makers from the White House to the Supreme Court. • Statistics: • 1.3 million unique users per month • 10.7 million pageviews per month Source: NYTd, January, 2003

  35. Special Report Targeted Promotion - Business Section • A complete package of news and data that kick-starts the business day for investors, executives and professionals from all fields, around the world. Breaking news, analysis of important trends and exhaustive tables of market statistics appear daily. • Statistics: • 1.9 million unique users per month • 16.7 million pageviews per month Source: NYTd, December 2002

  36. Special Report Targeted Promotion - National News Section • News that impacts the domestic landscape ranging from political insights to education issues to cultural statements. Multimedia reports, in-depth reviews of current events and breaking news throughout the day. • Statistics: • 1.6 million unique users per month • 16 million pageviews per month Source: NYTd, January 2003

  37. Special Report Targeted Promotion - Technology Section • An informative and entertaining guide to modern technology and how it affects and enhances our daily lives. Readers look to this section for the most comprehensive coverage of technology offered by any general interest publication. • Statistics: • 1.2 million unique users per month • 7.8 million pageviews per month Source: NYTd, January 2003

  38. Special Report Targeted Promotion - DealBook Email A daily briefing on the latest and most comprehensive news about market-moving mergers and acquisitions, IPOs, private equity transactions, venture capital deals and Wall Street maneuverings, all delivered before the market's opening bell. Get analyst presentations, SEC filings, press releases and more. Statistics: • 112,000 daily loyal readers • Job Title Top-line • 43% are Top Managers • 34% are Professionals • Influence Corporate Decisions in: • Consulting Services 46% • Financial Services 39% • Commercial Property 15% • Manage Money or Influence Investment Decisions • 35% manage or influence $1 million or more • 9.5% manage or influence $100 million or more Source: NYTd, December 2002

  39. Expect the World… Expect Results. &

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