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Online data collection for health department utilization Christine Khosropour CFAR-Public Health Consortium Meeting October 7, 2014. Outline. Online survey: “ MSM testing practices and preferences survey” Benefits of online data collection Logistics Caveats Survey Feedback.

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Online data collection for health department utilizationChristine KhosropourCFAR-Public Health Consortium MeetingOctober 7, 2014


Outline

  • Online survey: “MSM testing practices and preferences survey”

  • Benefits of online data collection

  • Logistics

  • Caveats

  • Survey Feedback


MSM Testing Survey

  • Technical Cooperation Group (TCG):

    • Collect and disseminate health department best practices related to high-impact HIV prevention

    • PHSKC, Mississippi, Tennessee, North Carolina, Florida, Chicago, Philadelphia


MSM Testing Survey

  • Purpose: Examine MSM-focused HIV testing infrastructure and preferences for testing in each health jurisdiction

  • Outcome: Enhance local testing services for MSM


MSM Testing Survey Topics

  • HIV testing history & where last tested

  • Reasons for not testing

  • Testing for HIV/STIs at same time

  • PCP testing for HIV/STI

  • Preferences for testing location and type

  • Utilization of specialty MSM care clinics

  • Stigma and outness


MSM Testing Survey


Why Online Data Collection

  • Quick

  • Inexpensive

  • Easy for respondents

  • Wide geographic reach

  • Monitor data in real-time

    Best suited for prevalence estimates and location-specific data


How it works

Advertisement

Click

But only 100s of respondents

Could be millions of impressions!


Logistics of Online Data Collection

Advertising (recruitment):

  • Targeted advertising on Facebook:

    • Location

    • Demographics

    • Interests

  • Facebook gives denominator data


Logistics of Online Data Collection

  • Resources

    • Ad cost (e.g., iStockPhoto)

    • Ad placement cost

      • Pay per click (click-through 0.05% - 0.2%)

    • Recent national MSM campaign was $1.11 per completed survey

  • Number of respondents

    • Budget limit

    • Advertise for a specific period of time

    • Monitor number of respondents


Logistics of Online Data Collection

  • Time

    • Only a few weeks!

    • E.g., survey of rural LGBTQ respondents had 974 completed surveys in 10 days including:

      • 450 MSM respondents (in 5 days)

      • 200 transgender respondents

    • Depends on where and to whomyou are targeting


Online Data Collection Caveats

  • Selection bias

    • Internet, website/app, advertisement

  • Duplicate responses

  • Incomplete surveys: importance of survey design


Survey

  • Interest in receiving data from survey

  • Feedback


Questions?


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