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Online data collection for health department utilization Christine Khosropour CFAR-Public Health Consortium Meeting October 7, 2014. Outline. Online survey: “ MSM testing practices and preferences survey” Benefits of online data collection Logistics Caveats Survey Feedback.

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Outline

Online data collection for health department utilizationChristine KhosropourCFAR-Public Health Consortium MeetingOctober 7, 2014


Outline

Outline

  • Online survey: “MSM testing practices and preferences survey”

  • Benefits of online data collection

  • Logistics

  • Caveats

  • Survey Feedback


Msm testing survey

MSM Testing Survey

  • Technical Cooperation Group (TCG):

    • Collect and disseminate health department best practices related to high-impact HIV prevention

    • PHSKC, Mississippi, Tennessee, North Carolina, Florida, Chicago, Philadelphia


Msm testing survey1

MSM Testing Survey

  • Purpose: Examine MSM-focused HIV testing infrastructure and preferences for testing in each health jurisdiction

  • Outcome: Enhance local testing services for MSM


Msm testing survey topics

MSM Testing Survey Topics

  • HIV testing history & where last tested

  • Reasons for not testing

  • Testing for HIV/STIs at same time

  • PCP testing for HIV/STI

  • Preferences for testing location and type

  • Utilization of specialty MSM care clinics

  • Stigma and outness


Msm testing survey2

MSM Testing Survey


Why online data collection

Why Online Data Collection

  • Quick

  • Inexpensive

  • Easy for respondents

  • Wide geographic reach

  • Monitor data in real-time

    Best suited for prevalence estimates and location-specific data


How it works

How it works

Advertisement

Click

But only 100s of respondents

Could be millions of impressions!


Logistics of online data collection

Logistics of Online Data Collection

Advertising (recruitment):

  • Targeted advertising on Facebook:

    • Location

    • Demographics

    • Interests

  • Facebook gives denominator data


Logistics of online data collection1

Logistics of Online Data Collection

  • Resources

    • Ad cost (e.g., iStockPhoto)

    • Ad placement cost

      • Pay per click (click-through 0.05% - 0.2%)

    • Recent national MSM campaign was $1.11 per completed survey

  • Number of respondents

    • Budget limit

    • Advertise for a specific period of time

    • Monitor number of respondents


Logistics of online data collection2

Logistics of Online Data Collection

  • Time

    • Only a few weeks!

    • E.g., survey of rural LGBTQ respondents had 974 completed surveys in 10 days including:

      • 450 MSM respondents (in 5 days)

      • 200 transgender respondents

    • Depends on where and to whomyou are targeting


Online data collection caveats

Online Data Collection Caveats

  • Selection bias

    • Internet, website/app, advertisement

  • Duplicate responses

  • Incomplete surveys: importance of survey design


Survey

Survey

  • Interest in receiving data from survey

  • Feedback


Outline

Questions?


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