WRITING THE PAPER

1. WRITING THE PAPER MKTG 3620 CONSUMER BEHAVIOR TERM PROJECT Letty Workman, Ph.D.

2. TITLE • Is appropriate in tone and structure for a marketing journal • Contains necessary descriptors and details subject of paper (5 points) • Think about what would be helpful to you in searching a data base

3. INTRODUCTION • Detail the activity to be covered and the author’s interest in the activity (5 points) • Include your own point of view • You can write this in first person • Explain why you chose this activity • Personal involvement • Other reason

4. INFORMANT INTRODUCTION • Describes all attributes of the informants that are relevant to the activity discussed (5 points) • Age? • Marital status? • Employment? • Anything that is important

5. INFORMANT QUOTES • Includes thick description based on good quotations from the informants (25 points) • Correct grammar • One way is to use the incorrect grammar and follow it with [sic] • Cat owners have came [sic] from Orem. • There is [sic] two ways to do it. • Use this if you want to capture the “flavor.”

6. INFORMANT QUOTES • A second way is to correct the grammar, enclosing your correction in brackets • Cat owners have [come] from Orem. • There [are] two ways to do it. • Be sure to check spelling • There/their/they’re • Buy/by • Its/it’s

7. USE OF THEORY • Three peer-reviewed journal articles for theoretical background (20 points) • The following data bases should be adequate • Academic Search Elite • Business Source Premier • Eric • Psych Info • ABI Inform • The text can give you ideas for sources, but it is not a source • Works cited

8. IS IT A REFEREED JOURNAL? • Relatively long (15 to 30 pages) • Has a bibliography • Often has “Journal” in the title • Not all “Journals” are refereed (or peer-reviewed) • Not all refereed journals are called “Journal” • The web site for the journal should say if it is a refereed journal.

9. KEYWORDS • Start with your subject • Skydiving • Parachute jumping • Parachute* • Expand to more general subjects • Extreme sports • High risk sports • High risk

10. KEYWORDS • Broaden to theory • Self concept • Esteem • Lifestyle • Use other sources for flavor • Magazines • Trade journals • Web articles • They do not count as journal articles

11. POSSIBLE KEY WORDS • Fetish • Passion • Stress reduction/Tension reduction • Stress reduction not drugs • Addiction/Obsession not drugs • Competition

12. THEORY/QUOTES • Ties theory from all three articles to the quotes from the informants (20 points) • Explain the theory • Tie the quotes into your explanation • Use lots of quotes

13. EXCITEMENT • Makes the paper as exciting to the reader as the activity is to the informant (20 points) • Good quotes help with this

14. CONCLUSION • Offers a conclusion consistent with the theory and the quotes (10 points)

15. TITLE PAGE FORMAT • Has all the necessary elements for the title page in the appropriate format (5 points)

16. TITLE PAGE FORMAT • The title page should have the following information: • TITLE OF THE RESEARCH PROJECT • The title of the research project should spell out briefly the nature and the scope of the research. • Capitalize the first letter of the first word, the first word after a colon, and all other words excluding articles, coordinating conjunctions and prepositions.

17. TITLE PAGE • AUTHOR IDENTIFICATION • Identify yourself and other members of the research team by name and designation. • Names may be either in alphabetical order or in the order of input. • Designation refers to the title(s) of the researcher(s). • Examples: • Satish Chadra, J.S.D. • David Morris, Ph.D. Associate Professor of Marketing • Mary Harvey Research Assistant • James Illing Graduate Student

18. TITLE PAGE • IDENTIFICATION OF SPONSORING ORGANIZATION(S) • In cases where the research project is conducted for a particular professor or organization, or funded by a sponsor, the name of such individual or organization should be included. • DATE • The date of submission or of the final preparation of the project • [1] Morris D. & Satish C. (1993) Guidelines for Writing a Research Report. Chicago, IL: American Marketing Association.

19. EXAMPLE – TITLE PAGE The Meaning of Possessions: An Inmate’s Point of View John Doe, Ph.D. Professor of Marketing Utah Valley University December 2012

20. GRAMMAR • Has no grammatical errors or typos (25 points) • Is easy to read • Sentences make sense • Use proper grammar • No abbreviations or contractions (unless in a quote) • Don’t use capital letters randomly • Write in real sentences

21. GRAMMAR • Run the spell check • Check the spelling after the spell check • Avoid one-sentence paragraphs • Use words correctly • http://www.uvu.edu/owl/ • Click on resources and then on tests and games.

22. BIBLIOGRAPHY • Contains all articles used for the paper • Is in correct APA format (10 points) • Do not use APA for title page • Do not number title page • Do a web search for “APA format” • Check with the writing center (LA 201) for a handout on APA style

23. ACADEMIC HONESTY • Plagiarism • DON’T • Faking data – quotes/activities/etc. • DON’T • Claiming work that is not yours • DON’T