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How Blog Can Make (Or Break) Your Corporate Reputation

How Blog Can Make (Or Break) Your Corporate Reputation. Jim Durbin. BLOGS: A Technical Definition. 27% of Americans read blogs on a regular basis (76,000,000) 34% of Blog Readers are Influencers (26,000,000) Source: A Corporate Guide to The Global Blogosphere, Edelman PR 2007.

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How Blog Can Make (Or Break) Your Corporate Reputation

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  1. How Blog Can Make (Or Break) Your Corporate Reputation • Jim Durbin

  2. BLOGS: A Technical Definition

  3. 27% of Americans read blogs on a regular basis (76,000,000) 34% of Blog Readers are Influencers (26,000,000) Source: A Corporate Guide to The Global Blogosphere, Edelman PR 2007 The Blogosphere

  4. Blogosphere Growth

  5. Corporate Examples

  6. Starwood Resorts Southwest Airlines Sprint PCS T-Mobile Microsoft Sun Microsystems General Motors Marriott Successes

  7. Sony Kryptonite Locks Walmart Dell McDonald’s Comcast Diet Coke Apple 7-Up Mistakes

  8. Actions To Take Blogging Policy- Read Industry Blogs- Online Monitoring- Google Your Name

  9. Other Solutions Find Internal Bloggers- Ask For Their Help- Create A Response Plan - Join the Community- Read, Read, Read- Hire Consultants- Don’t Believe the Hype

  10. Fortune 500 Wiki ChurchOfTheCustomer.com Technorati.com MicroPersuasion.com TechCrunch.com Wikipedia Resources

  11. durbinmedia.com Brandstorming.com StlRecruiting.com

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