A commitment to do good and make money
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a commitment to do good and make money. how much did they spend on traditional media ?. print broadcast direct mail outdoor events & live media point of sale endorsements digital. Ø. no advertising no marketing no public relations. the upside: no propaganda no waste

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a commitment to do good and make money

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a commitment to do good and make money


how much did they spend on traditional media ?


print

broadcast

direct mail

outdoor

events & live media

point of sale

endorsements

digital


Ø


no advertising

no marketing

no public relations


the upside:

no propaganda

no waste

no cost barriers


direct outreach to the green community


nodes, clusters and gatekeepers


Joel Makower


Jill Fehrenbacher


Rebecca Luke

Sean Schmidt


little gort clouds springing up all over the planet


Blogs: Blogger, Typepad, Wordpress

Internet Forums: Vbulletin

Microblogs: Twitter, Pownce, Jaiku

Social Networks: Facebook, MySpace, Linkedin

Aggregation: FriendFeed, Youmeo

Events: Upcoming, Eventful

Knowledge Collaboration: Wikipedia

Bookmarking: Delicious, StumbleUpon

News Sharing: Digg, Mixx, Reddit

Opinion Sharing: epinions, Yelp

Photo Sharing: Flickr, Zoomr, Photobucket

Video Sharing: YouTube, Vimeo

Livecasting: Ustream, Skype

Email Blasts: Constant Contact

Flock, Good Search, EcoSearch :Green Browsers

Green Maven, Ecoseek :Green Directories

Envirowise :Eco Webinars

The Green Line :Green Widgits

World Coolers, Sustainlane :Green Networks

EcoTuesday :Mixers

Grist, Treehugger :Podcasts

Green Options Media :Feeds

Ideal Bite ,NatGeo Green Guide :Green Tips

World Resources Institute :Green Tweets

RiverWired, emPivot, LivePaths :Green Video Feeds

Brickfish :Eco Marketing Platforms

IS, LivePaths :Crowdsourcing

C2NN, Five Limes :Green Content Syndication

social media + the green web


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