A commitment to do good and make money
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a commitment to do good and make money. how much did they spend on traditional media ?. print broadcast direct mail outdoor events & live media point of sale endorsements digital. Ø. no advertising no marketing no public relations. the upside: no propaganda no waste

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a commitment to do good and make money

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A commitment to do good and make money

a commitment to do good and make money


A commitment to do good and make money

how much did they spend on traditional media ?


A commitment to do good and make money

print

broadcast

direct mail

outdoor

events & live media

point of sale

endorsements

digital


A commitment to do good and make money

Ø


A commitment to do good and make money

no advertising

no marketing

no public relations


A commitment to do good and make money

the upside:

no propaganda

no waste

no cost barriers


A commitment to do good and make money

direct outreach to the green community


A commitment to do good and make money

nodes, clusters and gatekeepers


A commitment to do good and make money

Joel Makower


A commitment to do good and make money

Jill Fehrenbacher


A commitment to do good and make money

Rebecca Luke

Sean Schmidt


A commitment to do good and make money

little gort clouds springing up all over the planet


A commitment to do good and make money

Blogs: Blogger, Typepad, Wordpress

Internet Forums: Vbulletin

Microblogs: Twitter, Pownce, Jaiku

Social Networks: Facebook, MySpace, Linkedin

Aggregation: FriendFeed, Youmeo

Events: Upcoming, Eventful

Knowledge Collaboration: Wikipedia

Bookmarking: Delicious, StumbleUpon

News Sharing: Digg, Mixx, Reddit

Opinion Sharing: epinions, Yelp

Photo Sharing: Flickr, Zoomr, Photobucket

Video Sharing: YouTube, Vimeo

Livecasting: Ustream, Skype

Email Blasts: Constant Contact

Flock, Good Search, EcoSearch :Green Browsers

Green Maven, Ecoseek :Green Directories

Envirowise :Eco Webinars

The Green Line :Green Widgits

World Coolers, Sustainlane :Green Networks

EcoTuesday :Mixers

Grist, Treehugger :Podcasts

Green Options Media :Feeds

Ideal Bite ,NatGeo Green Guide :Green Tips

World Resources Institute :Green Tweets

RiverWired, emPivot, LivePaths :Green Video Feeds

Brickfish :Eco Marketing Platforms

IS, LivePaths :Crowdsourcing

C2NN, Five Limes :Green Content Syndication

social media + the green web


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