Project Innovation:
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Project Innovation: An Example from IDEO Karl A. Smith Purdue University/ University of Minnesota PowerPoint PPT Presentation


  • 91 Views
  • Uploaded on
  • Presentation posted in: General

Project Innovation: An Example from IDEO Karl A. Smith Purdue University/ University of Minnesota [email protected] Engineers Leadership Institute Minnesota Society for Professional Engineers November 18, 2011. The Innovation Journey VandeVen, Polley, Garud & Venkataraman, 1999.

Download Presentation

Project Innovation: An Example from IDEO Karl A. Smith Purdue University/ University of Minnesota

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Project innovation an example from ideo karl a smith purdue university university of minnesota

Project Innovation:

An Example from IDEO

Karl A. Smith

Purdue University/

University of Minnesota

[email protected]

Engineers Leadership Institute

Minnesota Society for

Professional Engineers

November 18, 2011


The innovation journey vandeven polley garud venkataraman 1999

The Innovation JourneyVandeVen, Polley, Garud & Venkataraman, 1999.

The innovation journey is a nonlinear cycle of divergent and convergent activities that may repeat over time and at different organizational levels if resources are obtained to renew the cycle, p. 16.

2


Ideo deep dive video

IDEO – Deep Dive Video

ABC News Nightline - 7/13/99Available FromABC News Storewww.abcnews.comKelley, Tom and Littman, Jonathan (2001) The art of innovation: Lessons in creativity from IDEO, America=s leading design firm. New York: Random House


Ideo the deep dive

IDEO – “The Deep Dive”

  • IDEO has been identified as America’s Leading Design Firm.

  • IDEO’s special ingredients:

    • Teams

    • Culture

    • Methodology


Ideo the deep dive1

IDEO – “The Deep Dive”

  • Viewing Perspectives:

    • Teams

    • Culture

    • Methodology

    • Videographer


The deep dive five days at

I

E

D

O

“THE DEEP DIVE”Five Days at


Components of ideo process

Components of IDEO process

  • Creation of “Hot Teams”

  • Brainstorming

  • Rapid Prototyping

  • Observing & Listening from Customers

  • Thinking of products in terms of verbs, rather than nouns


Ideo s teams

IDEO’s Teams

  • Named “Hot Teams.”

  • Multidisciplinary.

  • Group leader is assigned based on their abilities to work with groups.


Project innovation an example from ideo karl a smith purdue university university of minnesota

Seven Secrets for Better Brainstorming

1.Sharpen the focus

2.Playful rules

3.Number your ideas

4.Build and jump

5.The space remembers

6.Stretch your mental muscles

7.Get physical


Playful rules

Playful Rules

  • One conversation at a time

  • Stay focused on the task

  • Encourage wild ideas

  • Go for quantity

  • Be visual

  • Defer judgment

  • Build on the ideas of others


Ideo s culture

IDEO’s Culture

  • Employees design their own working areas.

  • Employees have interest and skills to work with a wide range of people.

  • No hierarchies.


Build your greenhouse

Building Neighborhoods

Think Project, ThinkPersonal

Building Blocks

Inspiration from Adversity

Prototype Your space

Create a Team Icon

Watch Your Body Language

Simple Team Space

Hierarchy is the Enemy of Team Space

Give Your Workers a View

Tell Stories

Make Your Junk Sing

Build Your Greenhouse


Build your greenhouse1

Build Your Greenhouse

  • Building Neighborhoods

    • Areas of Congregation

      • Lounge / Common Area

    • Mainstreet

      • Forced Interaction

    • Need for Privacy

      • Quiet Areas

      • Individuality


Five steps to ideo s innovation

Five steps to IDEO’s innovation

  • Understand the market/client/technology/ constraints

  • Observe real people in real situations

  • Visualize new-to-the-world concepts & ultimate customers

  • Evaluate & refine prototypes

  • Implement new concept for commercialization


Ideo s method

Observation

Prototyping

Implementation

Brainstorming

user desirability

business viability

insights and opportunities

implementation

technical feasibility

IDEO’s Method

www.ideo.com


Innovation resources

Innovation Resources

Additional Perspectives on Innovation:

  • DEC - Schein, Edgar H., et.al. 2003. DEC is dead: Long live DEC – The lasting legacy of Digital Equipment Corporation. San Francisco: Berrett-Koehler.

  • The Innovation Journey – Van de Ven, Andrew H., Polley, Douglas E., Garud, Raghu & Venkataraman, Sankaran. 1999. The Innovation Journey. New York: Oxford University Press.

  • Organizational Change and Innovation Processes – Poole, Marshall S., Van de Ven, Andrew H., Dooley, Kevin, and Holmes, Michael E. 2000. Organizational Change and Innovation Processes: Theory and Methods for Research. New York: Oxford University Press.

  • Weird Ideas that Work – Sutton, Robert I. 2002. Weird Ideas that Work: 11-1/2 Practices for Promoting, Managing, and Sustaining Innovation. New York: Free Press.


Dec culture of innovation

DEC – Culture of Innovation

The DEC culture emphasized:

  • Creativity

  • Freedom

  • Responsibility

  • Openness

  • Commitment to truth

  • Having fun

    “Culture is a complex force field that influences all of an organization’s processes. We try to manage culture but, in fact, culture manages us far more than we manage it, and it happens largely outside of awareness (p. 31).”

Schein, Edgar H., et.al. 2003. DEC is dead: Long live DEC – The lasting legacy of Digital Equipment Corporation. San Francisco: Berrett-Koehler.


Sutton weird ideas that work

Sutton – Weird Ideas that Work

  • Hire “Slow Learners” (of the organizational code). 1-1/2 Hire People Who Make You Uncomfortable, Even Those You Dislike.

  • Hire People You (Probably) Don’t Need

  • Use Job Interviews to Get Ideas, Not to Screen Candidates

  • Encourage People to Ignore and Defy Superiors and Peers

  • Find Some Happy People and Get them to Fight

  • Reward Success and Failure, Punish Inaction

  • Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everybody Else That Success is Certain

  • Think of Some Ridiculous or Impractical Things to Do, Then Plan to Do Them.

  • Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money

  • Don’t Try to Learn Anything from People Who Seem to Have Solved the Problems You Face.

  • Forget the Past, Especially Your Company’s Successes.

Sutton, Robert I. 2002. Weird Ideas that Work: 11-1/2 Practices for Promoting, Managing, and Sustaining Innovation. New York: Free Press.


  • Login