Unbc wood concrete marketing team
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UNBC Wood Concrete Marketing Team. www.unbc.ca/woodconcrete. Mountain Pine Beetle Wood Concrete. Wood Cement Composites. Mineral Bonded Wood Materials (definition):

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UNBC Wood Concrete Marketing Team

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Unbc wood concrete marketing team

UNBC Wood Concrete Marketing Team

www.unbc.ca/woodconcrete


Mountain pine beetle wood concrete

Mountain Pine Beetle Wood Concrete


Wood cement composites

Wood Cement Composites

Mineral Bonded Wood Materials (definition):

“the utilization of surplus wood wastes: shavings, wool, or sawdust using inorganic binders: gypsum, magnesite, or Portland cement”

One of the first patents, in 1910, described as:

“a method to produce fire safe, lightweight, porous material”


History

History

  • 1900 - The first mineral bonded board was produced by an Austrian carpenter using wood shavings and gypsum.

  • 1920 - The first Wood Wool Cement Board (WWCB) is produced in Austria. Several others in Europe followed.

  • 1930 - Wooden lath reinforced WWCB roofing boards produced in Holland, along with the first Cement Bonded Wood Chips (Durisol)boards.

  • 1950 - Velox boards produced in Austria from course wood particles and cement.

  • 1970 - The first Cement Bonded Particle Board (CBPB), called Duripanel, was produced in Switzerland.

  • 2000 - Eltomation developed a fully automatic plant for Wood Strand Cement Board with approx. 1100 kg/m³, called EltoBoard


Technological process

Technological Process

Cement

Mixer

Wood

Mat

distribution

on form board

Pressing

Water

Trimming and

finishing

Curing

room/yard


Material attributes

Material Attributes


European products

European Products


Brazilian products

Brazilian Products


Philippine products

Philippine Products


American products

American Products


Mpb wood concrete compatibility

MPB Wood Concrete Compatibility

MPB-killed

wood-cement

compatibility

POOR

Extractives

Decay

GOOD


Mpb wood concrete compatibility1

MPB Wood Concrete Compatibility

120

110

100

90

80

CA

70

Index values

60

CI

50

CX

40

30

20

10

0

Sound

TSD-1

TSD-2

TSD-3

TSD-4

Blue-

wood

stained

sapwood


Research questions

Research Questions

  • Wood-cement compatibility

    • Lodgepole pine is the most compatible wood species in North America (paradigm/imitation)

    • What about beetle-killed lodgepole pine compatibility with Portland cement? (research question/innovation)

  • Interior walls

    • Gypsum board isn’t the best building material on the market (paradigm/imitation)

    • What about replacing it with a wood-cement panel? (research question/innovation)


Mpb wood concrete products

MPB Wood Concrete Products

  • Various applications of the material are in use and/or under development

  • Versatility of wood concrete leads to many possible applications


Planters

Planters


Benches

Benches


Countertops ramada hotel pg

Countertops – Ramada Hotel PG


Countertops union of bc municipalities hq victoria

Countertops –Union of BC Municipalities HQ (Victoria)


Interior walls

Interior Walls


Moulded products

Moulded Products


Structural applications walls

Structural Applications / Walls


Marketing research

Marketing Research

  • Phase I: Focus Groups

    • 76 participants discussed wood concrete

    • Most participants responded very positively to product. Industrial/professional consumers wanted to know more about technical specs.

    • Greenness: It has green properties such as employing an otherwise unusable component. However, there is skepticism because of the energy/emissions used to produce concrete.

    • Potential applications: flooring or patio tiles, garden blocks, countertops, and furniture

    • Pricing: People might consider this product if it were 10% higher or lower in cost than what it is replacing


Marketing research1

Marketing Research

  • Phase II: Conjoint Analysis

    • 151 participants rated product bundles on a 100 point scale for three products

      • Countertops

      • Garden blocks

      • Floor tiles

    • General preference toward attributes:

      • Location of production was rated as the most important attribute.


Phase ii conjoint analysis

Phase II: Conjoint Analysis

General preference toward attributes


Phase ii conjoint analysis1

Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Countertops)


Phase ii conjoint analysis2

Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Floor tiles)


Phase ii conjoint analysis3

Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Garden Blocks)


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