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UNBC Wood Concrete Marketing Team. www.unbc.ca/woodconcrete. Mountain Pine Beetle Wood Concrete. Wood Cement Composites. Mineral Bonded Wood Materials (definition):

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UNBC Wood Concrete Marketing Team

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UNBC Wood Concrete Marketing Team

www.unbc.ca/woodconcrete


Mountain Pine Beetle Wood Concrete


Wood Cement Composites

Mineral Bonded Wood Materials (definition):

“the utilization of surplus wood wastes: shavings, wool, or sawdust using inorganic binders: gypsum, magnesite, or Portland cement”

One of the first patents, in 1910, described as:

“a method to produce fire safe, lightweight, porous material”


History

  • 1900 - The first mineral bonded board was produced by an Austrian carpenter using wood shavings and gypsum.

  • 1920 - The first Wood Wool Cement Board (WWCB) is produced in Austria. Several others in Europe followed.

  • 1930 - Wooden lath reinforced WWCB roofing boards produced in Holland, along with the first Cement Bonded Wood Chips (Durisol)boards.

  • 1950 - Velox boards produced in Austria from course wood particles and cement.

  • 1970 - The first Cement Bonded Particle Board (CBPB), called Duripanel, was produced in Switzerland.

  • 2000 - Eltomation developed a fully automatic plant for Wood Strand Cement Board with approx. 1100 kg/m³, called EltoBoard


Technological Process

Cement

Mixer

Wood

Mat

distribution

on form board

Pressing

Water

Trimming and

finishing

Curing

room/yard


Material Attributes


European Products


Brazilian Products


Philippine Products


American Products


MPB Wood Concrete Compatibility

MPB-killed

wood-cement

compatibility

POOR

Extractives

Decay

GOOD


MPB Wood Concrete Compatibility

120

110

100

90

80

CA

70

Index values

60

CI

50

CX

40

30

20

10

0

Sound

TSD-1

TSD-2

TSD-3

TSD-4

Blue-

wood

stained

sapwood


Research Questions

  • Wood-cement compatibility

    • Lodgepole pine is the most compatible wood species in North America (paradigm/imitation)

    • What about beetle-killed lodgepole pine compatibility with Portland cement? (research question/innovation)

  • Interior walls

    • Gypsum board isn’t the best building material on the market (paradigm/imitation)

    • What about replacing it with a wood-cement panel? (research question/innovation)


MPB Wood Concrete Products

  • Various applications of the material are in use and/or under development

  • Versatility of wood concrete leads to many possible applications


Planters


Benches


Countertops – Ramada Hotel PG


Countertops –Union of BC Municipalities HQ (Victoria)


Interior Walls


Moulded Products


Structural Applications / Walls


Marketing Research

  • Phase I: Focus Groups

    • 76 participants discussed wood concrete

    • Most participants responded very positively to product. Industrial/professional consumers wanted to know more about technical specs.

    • Greenness: It has green properties such as employing an otherwise unusable component. However, there is skepticism because of the energy/emissions used to produce concrete.

    • Potential applications: flooring or patio tiles, garden blocks, countertops, and furniture

    • Pricing: People might consider this product if it were 10% higher or lower in cost than what it is replacing


Marketing Research

  • Phase II: Conjoint Analysis

    • 151 participants rated product bundles on a 100 point scale for three products

      • Countertops

      • Garden blocks

      • Floor tiles

    • General preference toward attributes:

      • Location of production was rated as the most important attribute.


Phase II: Conjoint Analysis

General preference toward attributes


Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Countertops)


Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Floor tiles)


Phase II: Conjoint Analysis

  • Relative Importance of Attributes (Garden Blocks)


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