“The Social Search” An Advanced Resources Job Seeker Webinar

1. “The Social Search”An Advanced Resources Job Seeker Webinar

2. Hi, I’m Lana Johnson! • 18 years at Advanced • 7 years as President • Director of Marketing for past 4 • PHR, CSP, industry leader • Passionate about social!

3. Advanced Resources is one of five companies that comprise The Advanced Group: • Founded in 1988, our 25 years of experience form the foundation of our success. • We provide talent and workforce business solutions through our four branch locations: • Chicago Loop | Northbrook • Downers Grove |Schaumburg www.advancedresources.com

4. 2012

5. A Few Housekeeping Details … • My goal is to provide value for everyone, even though our participants have varying levels of interviewing experience • Please pitch in if you have an idea, pointer, or question! • Please don’t put us on hold • Recording of this session & slides will be on www.advancedresources.com after the event

6. Why Should You Be Social in Your Search?

7. Social Media Can Seriously Help You Get Hired

8. It Can Also Kill Your Chances Of Landing Your Dream Job

9. Advanced Resources Top 5 Ways Social Media Helps Your Job Search

10. Let’s talk about

11. How do people use Facebook for finding a job? • 27% - contact shared a job opportunity • 25% - contact provided an employee’s perspective on a company • 22% - shared a job opportunity with a contact

12. Facebook Job Seeker Insights

13. Twitter is the most popular place to ask others for help and advice … Next three most popular activities on Twitter: • 29% shared a job opportunity with a contact • 28% contact provided an employee’s perspective on a company • 28% contact shared a job opportunity

14. Twitter Job Seeker Insights

15. LinkedIn is where job seekers do most of their job-seeking activity … • 40% - contacts referred me for a job • 34%- contacts shared a job opportunity • 32% - made a new professional connection • 32% - contacts provided an employee’s perspective on a company

16. LinkedIn Job Seeker Insights

17. Social Search 1 – LOCATE job opportunities1.1 Use Facebook Applications to Tap Into Jobs

18. Social Search 1 – LOCATE job opportunities1.1 Use Facebook Applications to Tap Into Jobs

19. Social Search 1 – LOCATE job opportunities 1.2 Search Facebook for Corporate Jobs Pages

20. Social Search 1 – LOCATE job opportunities1.3 Use Twitter Applications

21. Social Search 1 – LOCATE job opportunities1.4 use hashtag (#) or simple searches on Twitter

22. Social Search 1 – LOCATE job opportunities1.5 The Jobs Section on LinkedIn ** For more information on using LInkedIn to find jobs, check out one of our past webinars at http://www.advancedresources.com/find-job/career-resources/job-seeker-webinars

23. Social Search 2 – CONNECT with people who can help2.1 Use Graph Search in Facebook

24. Social Search 2 – CONNECT with people who can help2.1 Use Graph Search in Facebook

25. Social Search 2 – CONNECT with people who can help2.2 - 5 ways to find relevant people on Twitter

26. Social Search 2 – CONNECT with people who can help2.2 example - try wefollow.com to find people on Twitter

27. Social Search 2 – CONNECT with people who can help2.3 Search for people who work at your target companies (& follow them)

28. Social Search 2 – CONNECT with people who can help2.4 Request introductions on LinkedIn

29. Social Search 2 – CONNECT with people who can help2.5 JOIN GROUPS on LinkedIn

30. Social Search 2 – CONNECT with people who can help2.5 JOIN GROUPS on LinkedIn

31. Social Search 3 – RESEARCH 3.1 Three things you might not be using on LinkedIn

32. Social Search 3 – RESEARCH 3.2 Get a sense for a company’s culture & environment

33. Social Search 3 – RESEARCH 3.3 Research the people you are interviewing with • Google them and see what information you can find • Make note of anything you might have in common so you can bring it up and MAKE A CONNECTION that helps you stand apart • See if you share any connections and reach out to those who might know your interviewer for insight/tips • If you’ve had a good meeting, connect with them/follow up them afterward

34. Social Search 3 – RESEARCH 3.4 Target specific companies in your search Avoid the “spray and pray” approach

35. Social Search 4 – BUILD your personal brandWhat is a personal brand on social media? • In a world where social media rules, we have all become brands • Everything that we say and do on social channels ultimately tells others what we are all about • Everything you Like, Share, Comment on, Pin or retweetexpresses things about you • This can be both a blessing and a curse… especially when you want to establish yourself as a thought leader or credible resource in a particular industry • You have to be aware that every public online action you take helps build your personal brand

36. Social Search 4 – BUILD your personal brand4.1 decide what you want your personal brand to be • Make a list of your personal brand attributes • What responses do you desire to elicit from your audience? • Do you want people to label you as a trendy technologist, social butterfly, articulate blogger, sales guru, or master networker? • How do you want to be perceived by your audience?

37. Social Search 4 – BUILD your personal brand4.2 build context for your personal brand • Connect with groups, people, places, events, that match your brand • By linking your name to said content you’ll accelerate people’s understanding of what you are all about • Share, like, and connect with others--create content that matches the themes of your brand

38. Social Search 4 – BUILD your personal brand4.3 Demonstrate knowledge • Publish useful content in a conversational tone • Share relevant information. For instance, leverage your favorite industry blogs and discuss them online • Educating other people is a great way to begin laying a foundation of authority

39. Social Search 4 – BUILD your personal brand4.3 Leverage Twitter • The fast paced dynamic of Twitter makes it great for sharing blogs, thoughts, funny tidbits and interact with other users • Create a list of power users that you admire and pay attention to what kind of content they share • Be sure to use hashtagsso that your tweet will be findable • Participate in Tweet Chats. These usually happen with webinars; however you can also find other standalone Tweet Chats Tweet Chats really provide a platform for you to connect with like-minded people on Twitter to discuss a particular topic.

40. Social Search 4 – BUILD your personal brand4.4 If you only brand yourself on one site, make it LinkedIn • Publish relevant industry articles, participate in discussions and leave your thoughts on the content other people post • Leverage the ability to endorse and recommend other people. Getting recommendations and endorsements can help those who view your provide get an idea about your skill set • GROUPS! • LinkedIn is where professional thought leadership really begins to grow

41. Social Search 4 – BUILD your personal brand4.5 DOs and DON’Ts DO: DON’T: Brag Be obnoxious Overshare • Be professional • Be likeable • Be humble

42. Social Search 5 – FIND tips and resources Get great job search advice, motivation, and tips from these Twitter accounts: • @undercoverRec • @youternMark • @brazencareerist • @stevenrothberg • @careerealism • @dailymuse • @blogging4jobs • @lindseypollack • @keppie_careers • Want more? Check out this valuable list:http://www.youtern.com/thesavvyintern/index.php/2014/01/15/youterns-top-50-twitter-accounts-job-seekers-must-follow-2014/

43. Advanced Resources Top 5 Ways Social Media Helps Your Job Search

44. Our next job seeker webinar will be held on August 7, 2014 Topic: “Make Your Resume Work For You”

45. Thank You! www.advancedresources.com Be sure to Join Our Talent Network http://www.jobs.net/jobs/advanced-resources/join This presentation includes material adapted from socialmediatoday.com,youtern.com, Robert Hellmann, and CareerBuilder

46. any questions?