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The Next Frontier

The Next Frontier. Digital Media going forward. Brian Sheehan. Syracuse Los Angeles Sydney Tokyo Hong Kong New York City. I Love Brasil !. Caveat. The next frontier-The short version. Digital Integrated Social Mobile Experiential. Digital Basics.

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The Next Frontier

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  1. The Next Frontier Digital Media going forward

  2. Brian Sheehan Syracuse Los Angeles Sydney Tokyo Hong Kong New York City

  3. I Love Brasil!

  4. Caveat

  5. The next frontier-The short version • Digital • Integrated • Social • Mobile • Experiential

  6. Digital Basics

  7. The highway to success now has many more on-ramps

  8. Lesson • You don’t need huge budgets to make a huge impact, only big ideas.

  9. Small Goes Big! • The Best job in the world

  10. Secondary lesson • Traditional Media, the Digital Media and Public Relations can be seamlessly intertwined • Is your company integrating them seamlessly?

  11. A New Social Environment

  12. Social Media Basics

  13. Gatorade

  14. Social Media

  15. Key Lesson • All digital media is social, not just Facebook, Orkut or Twitter. • All Digital media is made for sharing

  16. Communities

  17. Key Implications • “Engage” in Conversations • “Manage” News • “Spread” Advertising

  18. Where are your communities? • Social networks? • Blogs? • Where on YouTube? • Social events? • Stores?

  19. Fish where the fish are • Where are people talking about you: good and bad? • What is the best way to get involved in the conversation?

  20. Required Reading

  21. Easiest (and least effective)

  22. Finely Targeted Blogs

  23. Related Blogs

  24. Critical Blogs

  25. I hate you, specifically, blogs

  26. Special Interest Social Networks

  27. Niche content websites

  28. Transparency

  29. Ford Fiesta

  30. Lesson • Content creation and social media are symbiotic.

  31. Surprise and Delight

  32. Key Lesson • Sharing happens best when you have spent time to identify groups that care about your message and you give them a meaningful benefit. • Or, let a small group recruit a bigger group!

  33. Workshop • Who are the most important groups you need to reach (internally/Externally)? • Where do they congregate on the web? • How can you get them to take ownership and start sharing your messages with each other?

  34. DMA Social Media Summit • IBM, Xerox, HP, Intel, etc. • “Better not to do it than get it wrong” • “Start small (really small), get it right then do a second thing, etc.

  35. Employees-Friend or Enemy?

  36. Does your company have… • An employee blogging policy? • A training program that covers this issue? • Regular reminders?

  37. Reputation

  38. Search-Find

  39. What’s your biggest risk?

  40. Eye Tracking

  41. The Facts • 84% of a company’s value is based on reputation • 79% of clicks go to the top three results • 99% do not go to the next page • 64% believe whatever they read in search

  42. Hewlett-Packard

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