Over 30 Million Gamers Can’t Be Wrong

1. Over 30 Million Gamers Can’t Be Wrong GDC 2007 Sponsored Session Presented by Nick Williams and Scott Mucci March 7, 2007

2. Agenda • Introduction to IGN GamerMetrics • What is it? • What data do we collect? • Does IGN data map to the actual market? • The Validity of the data • Industry Partners • The Power of the data • Macro industry trending and forecasting • The Relevance of the data • Case Studies • 2007 Outlook • Q and A

3. “Relying on a crowd rather than an individual improves your chances of finding information that you didn’t know was out there. Just as important, it minimizes the impact of the mistakes that individuals make.” James Surowiecki, author of The Wisdom of Crowds

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5. What is IGN GamerMetrics? IGN GamerMetrics is a leading business intelligence tool designed to help videogame industry professionals analyze the gaming consumer, and the gaming market as a whole. GameSpy.com* – 8.5 million unique users per month* FilePlanet.com* – 4.5 million unique users per month* TeamXbox.com* – 2.5 million unique users per month* Vault and Planet Sites* - 2.4 and 2.3 million users per month* IGN.com* – 28.1 million unique users per month* Xbox 360 and Xbox gamers Sites dedicated to fans of specific titles and franchises Audience behavior maps closely to the overall market Multiplayer gamers, Online gamers PC gamers * Internal Log Files, December 2006

6. What Kind of Data do we Provide? IGN GamerMetrics effectively captures each phase of the gamer buying cycle. Sources The Gamer Buying Cycle

7. Sources: IGN GamerMetrics and The NPD Group IGN Data Maps Accurately to the Market PlayStation 3 • Diverse group of gamers that reflect actual console ownership percentages within the U.S. • Visitors to IGN are the gamers setting the tone for the market • Reinforces the idea of “Wisdom of Crowds” Wii Xbox 360

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9. Key Industry Partners Rely on the Data Publishers Press Mentions Developers, Agencies, and More Financial Partnerships Retailers Over the last year, IGN GamerMetrics data has also been published in hundreds of web publications and blogs, including: Partnerships with Deutsche Bank and other top financial institutions lend credibility to the data in GamerMetrics. "I'm always looking for leading indicators of sales trends and consumer sentiment. With GamerMetrics data, I can quickly assess the relative position of titles, platforms, and publishers. GamerMetrics…helps cut through the ceaseless newsflow and identify early what's catching gamers' attention." - Edward Urban, Interactive Entertainment Analyst, Bear Stearns

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11. Nintendo Wii 1401 Up 9 0.6% Sony PlayStation 3 1256 Up 30 2.4% Microsoft Xbox360 2359 Up 21 0.9% IGN Platform Indices Industry Insights (Nintendo) Is the Nintendo Wii as hot as they say? • Tied to successful franchise • Innovation

12. Industry Insights (Sony) Is the PlayStation 3 a failure? • Latent install base • Strength behind upcoming releases

13. Industry Insights (Microsoft) Did a one-year head start serve well for the Xbox 360? • Exceptionally strong library • Strength behind upcoming releases

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15. Blockbuster titles readily identifiable Spot opportunities The Wii Pre-Launch Report 85% of IGN Wii owners say they own Twilight Princess. This is identical to the percentage of all U.S. Wii owners who purchased the game in the first two months. Directional indicators 1 GamerMetrics Mindshare based on 90 days of Awareness and Purchase Intent data leading up to November 9, 2006 2 NPD Unit Share is based on share of Wii unit sales during the first two months

16. 7 Days Prior to Launch: IGN editorial publishes a review, awarding Crackdown an 8.0 60 Days Prior to Launch: Screenshots released on IGN 45 Days Prior to Launch: Microsoft announces Halo 3 beta promotion with Crackdown The Halo Effect Keeping an eye on purchase intent is critical leading up to the launch of any title Crackdown (Xbox 360)

17. Great Title…But Cluttered Launch Space

18. GamerMetrics Data NPD Data Use GamerMetrics to Manage Expectations IGN GamerMetrics Mindshare data predicted that F.E.A.R. would get lost in the crowd

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20. Xbox 360 and Wii Titles Dominate 2007 Landscape

21. Nintendo Wii 1401 Up 9 0.6% Sony PlayStation 3 1256 Up 30 2.4% Microsoft Xbox360 2359 Up 21 0.9% IGN Platform Indices What’s new for GamerMetrics 2007 Forecasting Model Platform Indexing Enhanced Design New Features

22. Monthly Report Highlights Micro to Macro Trends • 25 issues have been published dating back to the beginning of 2005 • Report is distributed to thousands of industry professionals each month • Recent topics include: • DS vs. PSP: Who Will Win in 2007? • Which Titles will Define the First Half of 2007? • Countdown to the Wii & PS3 launches • Holiday Retail Buyer’s Guide

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24. Thank You!