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Online Advertising Plan. May 17, 2010. Online Advertising Goals. Maximize awareness of promotion Drive traffic to www.modernmusclex.com Focus on domestic performance sites Local targeting around events Target consumers from US locations only

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Presentation Transcript

Online advertising goals
Online Advertising Goals

  • Maximize awareness of promotion

  • Drive traffic to www.modernmusclex.com

  • Focus on domestic performance sites

  • Local targeting around events

  • Target consumers from US locations only

  • Develop custom media content and coverage with partner sites

  • Timing: June through December 2010

  • Budget: $3,000 per month. $21,000 total.


Modernmusclex schedule
ModernMuscleX Schedule

  • Two month “spray” to identify best-performing site audiences & ads

    • June & July

  • Use results from June & July to optimize Aug-Dec


Local targeting
Local Targeting

  • Will schedule “deep reach” in zip codes adjacent to scheduled events 14 days prior:


Modernmusclex site targets
ModernMuscleX Site Targets

Frequency Targeting: USA Targeting plus

“frequency cap” ads to be shown no more than 3 times every 14 days to the same person. This ensures we maximize the number of unique people viewing the ad.

  • MOPAR Focused Sites

15%

  • Racers

  • Fans

  • Drag Racing

  • FORD Mustang Focused Sites

20%

20%

  • Muscle Car

  • Performance

  • Restoration

  • Street Rod

  • Collector

  • Chevy Camaro Focused Sites

30%

15%

%: Percent of Budget


Proposed ad sizes
Proposed Ad Sizes

160x600

728x90

468x60

Most effective ad sizes:

#1: 300x250

#2: 728x90 (most common)

#3: 160x600

#4: 468x60 (will only use this ad size if the only option on site)

300x250


Creative services
Creative Services

  • Digital Throttle will develop three unique Flash ads for each ad size (12 ads total).

  • Will be run in addition to the “frequency capping” proposed. We limit the number of ads PLUS ensure they see different creative.

  • Digital Throttle will also develop a “local” Flash ad for each size to be used for the zip code event targeting (4 ads total).

    Total Flash Ads Included: 16


Outsource ad management
Outsource Ad Management

Use our system for any online advertising not purchased through Digital Throttle

Ad

Serving

+

Reports

Our Sites

Presolite

Other Sites

  • Our system stores the ad creative

  • We send URL of ad to sites’ ad servers

  • Gives you full error-free creative control

Consolidates all standard & customizable reports in online management tool

Reporting Demo: http://www.digitalthrottle.com/advertiser-reporting/


Rates
Rates

  • Digital Throttle Site Network

    • CPM: $6.25

    • Delivers 3.4 million ad impressions with a $21,000 ad budget

    • Includes 16 Flash Ads

    • Full reporting; Monday summary report + online tool

    • Automatic optimization

    • Local event targeting

  • Ad Serving for Sites Outside our Network

    • CPM: $1.00

    • Ad management handled by Digital Throttle

    • Consolidates your ad reporting


Proposed sites in our network
Proposed Sites in Our Network

Monthly US

Unique Visitor

Traffic:

900,000

We are actively recruiting more sites & will use this campaign to encourage membership.


Contact
Contact

Bryan Robb

bryan.robb@digitalthrottle.com

Phone (949) 713-0944

Cell (949) 683-6550

www.digitalthrottle.com


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