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Peter Alexander. By Isabela Del Carmen. Childhood. As a child, Peter was struggling at school with learning disabilities and did not go to university. He then started on his mother’s dining room table. His business has grown ever since then.

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Peter alexander

Peter Alexander

By Isabela Del Carmen


Childhood
Childhood

  • As a child, Peter was struggling at school with learning disabilities and did not go to university.

  • He then started on his mother’s dining room table. His business has grown ever since then.

  • He has made over 50 boutiques throughout Australia and New Zealand.

  • Went to mount Scopus Memorial College for his clothing

  • His classmates voted that Peter as the ‘Least likely to succeed’

  • He came up with an idea to close the ‘The Gap’ in women’s night wear range



Influences
Influences

  • Peter brought a pair of pyjamas from Hong Kong.

  • They were uncharacteristic and this prompted Peter to see why the pyjamas appealed to him and how he could make it appeal to other people

  • He discovered a ‘gap’ in women night wear range, Peter came up with an idea for a business, to make new and better sleepwear that appeals to others.


His style
His style

  • When Peter decided to establish his own business, his female friends gave him ideas about flannelette nighties and lacy lingerie styles. This was exactly what he did.


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