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Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success

Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success. What the Heck is P.R. Anyway?. Media Interview Possibilities. TV, radio & print Taped vs. live Full interview vs. sound bite A media interview is not an ad. Why the Media Seeks Experts.

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Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success

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  1. Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success

  2. What the Heck is P.R. Anyway?

  3. Media Interview Possibilities • TV, radio & print • Taped vs. live • Full interview vs. sound bite A media interview is not an ad

  4. Why the Media Seeks Experts • To educate the public • To validate or dispute information • To make their coverage more interesting

  5. Picking a Topic • Tie-ins with existing awareness campaigns: Nurse Week • What’s hot • Recent studies or reported trends • Seasonal topics • Area of personal expertise

  6. Why do Media Interviews? • Educate the public • Promote your profession • Enhance the reputation of WOCN • Increase professional credibility for yourself • Provide positive P.R. for your place of work • Clear up inaccuracies • Respond to positive or negative current events

  7. Get to Know Your Media Market • Local Newspapers • TV Stations with local News • Area radio stations And now……the pitch!

  8. The Press Release HEADLINE 5W & How Why Bother? Quotes Background End

  9. Mastering the Media Interview Print – Interview Possibilities • Running of entire press release • Profile on you or your practice setting • Quotes from you within reporter-written story Newspapers vs. Magazines

  10. Mastering the Media Interview Print – What Works • Educate the writer • Understandable explanations • On the record vs. off the record • Offer photo-ops • Be careful what you say • Be sensitive to deadlines

  11. Mastering the Media Interview Print – What Flops • Inaccurate information…. with you as the source! • Confusing explanations • Comments which insult & offend others

  12. Mastering the Media Interview Radio – Interview Opportunities • Public affairs interview • News interview • Public service announcement

  13. Mastering the Media Interview Radio – What Works • Breadth of information • Engaging dialogue • Clear, articulate voice • Understandable explanations • Strong sound bites • Tips or pointers that stick

  14. Mastering the Media Interview Radio – What Flops • Long, awkward pauses • One word responses • Saying “umm” • Coughing & sneezing • Confusing, technical answers • Wrong information • Jingling jewelry • Gum chewing • Insulting or offending your audience

  15. Mastering the Media Interview Television – Interview Possibilities • Public affairs interview • Event coverage on news • News interview • Profile story

  16. Mastering the Media Interview Television – What Works • Professional attire • Eye contact with interviewer • Understandable explanations • Strong visuals in ideal setting • Related footage • Pauses for editing • Confident delivery of information • Patient participation

  17. Mastering the Media Interview Television – What Flops • Shifty eyes, not looking at reporter • Awkward body movements • Tapping, shifting, swinging arms • Short, choppy sentences • Technical answers • Bold patterns • Big hair & jewelry • Dirty or disturbing surroundings • Background noise

  18. Getting the Benefit of Your P.R. • Post on website • Frame in your office • Include in newsletter or next mailing • Press release to non-competing media outlet

  19. WOC Nurses&Your P.R. What’s Ahead?

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