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Customized Solutions: A Case Study of LexisNexis and Lightbridge

Learn how LexisNexis and Lightbridge partnered to create a customized information solution, improving knowledge sharing, lead generation, and business decision making.

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Customized Solutions: A Case Study of LexisNexis and Lightbridge

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  1. Joseph Reilly Information Professional Consultant LexisNexis Karen Sunderland Product Marketing Manager Lightbridge Kimberly Savilonis Marketing Research Manager GE Franchise Finance Kathy Malone Enterprise Applications Consultant LexisNexis Partners for Success:A LexisNexis Customized Solutions Case StudyAn Internet Librarian 2002 PresentationPresenters

  2. Who is LIGHTBRIDGE?Who is LexisNexis?

  3. LexisNexis LexisNexisTM is the global leader in comprehensive and authoritative legal, news and business information and tailored applications. Its online services combine searchable access to over three billion documents from thousands of sources. A member of Reed Elsevier plc, LexisNexis is headquartered in Dayton, Ohio, and does business in 100 countries with 12,000 employees worldwide. The company offers an extensive range of products and customized tools that address job-specific and organization-wide information needs, driving productivity and confident decision-making. LexisNexis recently was named one of KM World magazine's "Top 100 Companies in Knowledge Management.“

  4. Lightbridge Lightbridge is a global enabler of mobile business solutions, offering communications providers products and services that are designed to increase revenue, productivity and customer loyalty. Building on its heritage in the wireless communications arena, Lightbridge integrates a reliable infrastructure for the mobile business economy that supports the complete customer lifecycle, including customer acquisition, risk management, prepay and replenishment, and customer relationship management and retention.

  5. Identifying the problem • No formal research unit or dedicated staff • No time! • Cost of vendors and outsourcing research

  6. Lightbridge Needs • Timely information on clients and competitors • Updates on regulatory trends impacting the wireless industry • Industry trends • Deep research/due diligence capacity

  7. The Challenge Delivering easy-access intelligence briefings for Managers of the following departments: • Product Management • Sales/Business Development • Marketing • Investor Relations • Executive Team

  8. Proposed Solution • Co-branded Interface for the Lightbridge Intranet featuring • Customized Searches in an easy-access environment • Access to nexis.com for deep research • Team of Consultants (Librarian, Attorney, Technical) • 24/7 Customer Service

  9. The Outcome Over 100 customized searches neatly organized for easy navigation

  10. The Benefit$ • Substantial increase in internal knowledge sharing • Strong client awareness during road shows • Access to critical regulatory changes • Improved lead generation for sales team

  11. Who is GEFF?

  12. GEFF GE Commercial Equipment Financing (CEF), a unit of GE, provides innovative financial solutions to help businesses of all sizes worldwide grow and operate more efficiently. CEF's portfolio includes more than 90 different collateral types, including trucks and trailers, corporate aircraft, manufacturing facilities, commercial real estate, and construction, medical and office equipment. GE is a diversified services, technology and manufacturing company with operations worldwide.

  13. Customer Needs • GEFF has been a LexisNexis customer since 1998 • GEFF needed a trusted informational source to accomplish the following:- Investigate and validate potential customers - Monitor conditions in key vertical markets (Restaurants, C-Store, Hospitality and Automotive Aftermarket) • Prior to using LexisNexis, GEFF relied on the Internet, trade publications and other niche industry sources

  14. Customer Dilemma LexisNexis provided the content depth needed to enhance the business decision making process, but the classic “off-the-shelf” web interface did not adequately solve the need for an “easy-to-use” efficient tool for all end users.

  15. Customer Solution • LexisNexis & GEFF recognized the need for an easy-to-use efficient web tool • The steps included: • together outlined both the informational needs and the research process used by Marketing Research and Risk • jointly designed and developed a customized web tool reflecting GEFF’s specific needs • continually assess, test and improve the tool

  16. Customer End Result GEFF has: • Customized interface which LN can enhance to include new sources and address changes in business practices and processes • Ready-made tool for new associates, reducing training time and costs, thereby improving employees’ productivity • One consistent source of information across various departments • Access to sources, otherwise not used

  17. Customer End Result

  18. Conclusion The power of cooperative collaboration: Customization + Technology + Service = Genuine Partnership and SUCCESS!!

  19. Kimberly Savilonis Marketing Research Manager GE Franchise Finance 17207 N. Perimeter Drive Scottsdale, AZ 85255 480.563.6289 kimberly.savilonis@gecapital.com Kathy Malone E-Applications Consultant LexisNexis 257 Edgehill Drive San Carlos, CA 94070 800.568.1179 kathryn.malone@lexisnexis.com For Additional Information

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