Exmbaq 2011 n1 grupo e
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EXMBAQ 2011 N1 GRUPO E. Just a digital shop …. … or a digital empire ?. All these companies belong to Amazon. Amazon Web Services drives these companies. Worldwide sales. CAGR = 3 2 %. Year 2011 $ 48.077 m. Year 2001 $ 3.123 m. Other 2 %. Other 3 %. EGM 19 %. Media 37 %. EGM

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EXMBAQ 2011 N1 GRUPO E

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Exmbaq 2011 n1 grupo e

EXMBAQ 2011 N1 GRUPO E


Just a digital shop

Just a digital shop …


Or a digital empire

… or a digital empire ?


All these companies belong to amazon

All these companies belongto Amazon


Amazon web services drives these companies

Amazon Web Services drivesthese companies


Worldwide sales

Worldwide sales

CAGR = 32 %

Year 2011

$ 48.077 m

Year 2001

$ 3.123 m

Other 2 %

Other 3 %

EGM

19 %

Media 37 %

EGM

60 %

Media 79 %

Media  Books, music, movies, games,…

EGM  Electronics and general merchandise

Other  Amazon Web Services,…


Amazon is a giant

Amazon is a giant …

40 % growth in 20113 x

$ 48.000 m of sales1,25 x

$ 90.000 m of market capitalization2 x

152 m of customers2 x

51.300 employees25 x

$ 189 of sales per unique user24 x

7th site with the most unique usersbefore

1st retail brandbefore


Mission vision and values

Mission, vision and values

Mission

  • We seek to be earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises and content creators.

Vision

We seek to be build a place where people can come to find and discover anything they might want to buy online and enjoy the best shopping experience on the internet.

Values

Customer obsession.Ownership.

Innovation.High hiring bar.

Bias for action.Frugality.


Core value proposition

Core value proposition

Amazon’s core value proposition is not disruptive.

Amazon perfectly understood the old economy retail cocktail.


Amazon s virtuous cycle and its strategic imperative

Amazon’s virtuous cycle andits strategic imperative

Get big fast

by investing aggressively in new product categories and new businesses, by spending money on brand awareness and by getting new customers.


A picture is worth a thousand words

A picture is worth athousand words …


Marketing strategy

Marketing strategy

Objectives

Key actions

Increase customer traffic.

Pay per click advertising.

E-mail marketing.

Affiliate marketing.

Create awareness of our

products and services.

Promote repeat purchases.

Continual web site improvement.

Streamlined ordering process.

Personalization and customization.

Customer’s opinions and co-creation.

Customer service.

Develop incremental product and service revenue opportunities.

Partnerships and web services.

Strengthen and broaden the

Amazon brand name.

Online advertisement.

Offline advertisement.


Best practices where amazon is best in class

Best practices where Amazonis best-in-class

Other retailers

Large selection

Low prices

Service quality

Navigation experience

Users co-creation


Best practices where amazon is best in class1

Best practices where Amazonis best-in-class

$ 73,54

In stock. Sold by Car Toys.

Large selection

Suggested retailer

Low prices

Service quality

Navigation experience

Price competition

Users co-creation


Best practices where amazon is best in class2

Best practices where Amazonis best-in-class

Large selection

Free shipping in two or three days

Low prices

Service quality

Navigation experience

Returns

and refunds are easy

Users co-creation


Best practices where amazon is best in class3

Best practices where Amazonis best-in-class

Streamlined ordering process

$ 59,00

In stock. Sold by LiveSpan.

Large selection

Low prices

Personalized recommendations

Service quality

Navigation experience

Users co-creation


Best practices where amazon is best in class4

Best practices where Amazonis best-in-class

Large selection

Customer’s

opinions

Low prices

Service quality

Helpful ?

Navigation experience

Users co-creation


Best practices where amazon is best in class5

Best practices where Amazonis best-in-class

Rate a product or create product reviews

Large selection

Low prices

Service quality

Navigation experience

Users co-creation

Comment on other user’s reviews


Best practices where amazon is best in class6

Best practices where Amazonis best-in-class

Large selection

Low prices

Top reviewer

ranking

Service quality

Navigation experience

Users co-creation


Best practices where amazon is best in class7

Best practices where Amazonis best-in-class

Customer

discussions

Large selection

Low prices

Service quality

Navigation experience

Users co-creation


Opportunities for improvement in terms of customer experience

Opportunities for improvementin terms of customer experience

Length and design of the pages containing the information about the products.


Opportunities for improvement in terms of customer experience1

Opportunities for improvementin terms of customer experience

Purchasing process when shopping in an Amazon’s website that is not intended for the country where the user lives.

Calle María de Molina, 11 - 28006 Madrid - Spain


Opportunities for improvement in terms of customer experience2

Opportunities for improvementin terms of customer experience

It is not possible to search in multiple departments

The search options are too basic.

Limited sorting and filtering options

There are no advance search tools


Functionality that we would add

Functionality that we would add

Wider interaction and interrelation with social networks to create a larger value added community.


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