Business strategy in netherlands
This presentation is the property of its rightful owner.
Sponsored Links
1 / 2

Business Strategy in Netherlands PowerPoint PPT Presentation


  • 89 Views
  • Uploaded on
  • Presentation posted in: General

Business Strategy in Netherlands. Both offer fixed and mobile telephony, internet, TV, special services to business customers. Both concerned on retaining the customer. Vodafone wants to grow in the business sector: specialized services

Download Presentation

Business Strategy in Netherlands

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Business strategy in netherlands

BusinessStrategyin Netherlands

Both offer fixed and mobile telephony, internet, TV, special

services to business customers.

Both concerned on retaining the customer.

Vodafone wants to grow in the business sector: specialized services

( Machine to Machine, VastOpMobiel ) and iPhone subscriptions.

Vodafone and KPN share mobile site towers (lower network costs, better coverage)

Irina Tecsor


Business strategy in netherlands

Pricing: Vodafone:65 min/SMS, 0.23 € Call/SMS - 5 €/m (11.25€)

KPN: 100 min/SMS, 0.25 € for Call/SMS - 6 € per month ( 0 €)

Improving the network:

Vodafone: improves network, prepares for 4G network.

KPN: improves the capacity by increasing the number of UMTS masts, expands optical fiber network (bought optical fiber co.), deploy LTE network.

Strategy:

Vodafone wants to become no. 1 in fixed telephony and mobile communications services-> bought fiber and communication service provider. Increased revenues by growth of mobile subscribers, smart phones and mobile data usage .

KPN needs capital for buying spectrum, upgrading the network-> sells mobile towers, cut dividend from €0.90 to €0.35 per share.

Irina Tecsor


  • Login