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Orlando Conference. Monetization. Another Introduction…. My experience with SBI! http://www.MyDreadlocks.com http://www.MyBraids.com http://www.HealthyKidMealsAndRecipes.com …but wait, there’s more! My thrills with monetizing (rent, bent, content) AdSense Affiliate Programs

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Orlando conference

Orlando Conference

Monetization

SBIer Conference: Orlando, Florida (October 2008)


Another introduction

Another Introduction…

  • My experience with SBI!

    • http://www.MyDreadlocks.com

    • http://www.MyBraids.com

    • http://www.HealthyKidMealsAndRecipes.com

    • …but wait, there’s more!

  • My thrills with monetizing (rent, bent, content)

    • AdSense

    • Affiliate Programs

    • Lead generation

    • Teleseminars

    • Co-authoring

SBIer Conference: Orlando, Florida (October 2008)

2


Monetization potential
Monetization Potential

Find multiple ways to monetize

SiteSell EducationSiteSell Education

3


Motoring onto monetization

Motoring Onto Monetization

  • You started building momentum with C T P

  • Are you ready to send presold traffic to M?

    It's a transition that you must take

    to build a long-term successful business!

SBIer Conference: Orlando, Florida (October 2008)

4


Motoring onto monetization1

Motoring Onto Monetization

Let’s find out how to know

when you’re ready to start monetizing…

SBIer Conference: Orlando, Florida (October 2008)

5


Motoring onto monetization2

Motoring Onto Monetization

Checklist: 30 pages of traffic-pulling content

With 30 KFCPs, based on a solid MKL and Content Blueprint, your traffic should be increasing steadily.

  • Is each page bringing you at least one visitor a day?

  • Are your pages ranking in the engines?

  • Do your visitors come back?

    If your answer is “No” for even two questions,

    then you should build more content.

SBIer Conference: Orlando, Florida (October 2008)

6


Motoring onto monetization3

Motoring Onto Monetization

Checklist: At least four quality inbound links

  • Did you apply to relevant niche sites, hubs, and directories?

  • Are you getting organic social media links?

  • Would you consider “buzz building” like galleries and games?

  • Have you submitted articles to other sites?

    If your answer is “No” for three questions,

    then you should build more content.

SBIer Conference: Orlando, Florida (October 2008)

7


Motoring onto monetization4

Motoring Onto Monetization

Checklist: 50 unique visitors per day

  • Have you tested alternative calls to action to help show visitors what you need them to do next?

  • Did you enable RSS/Blog It!?

  • Have you sent your first ezine yet?

    If your answer is “No” for even two questions,

    then you should build more content.

SBIer Conference: Orlando, Florida (October 2008)

8


Motoring onto monetization5

Motoring Onto Monetization

Checklist: Value, Visitors & VPP

  • Where do you get inspiration for the quality content that your niche wants?

  • How do you prioritize your visitors' needs before your monetization goals?

  • What does your VPP voice sound like?

SBIer Conference: Orlando, Florida (October 2008)

9


Take a under the hood

Take A Under The Hood…

  • Strategy: Affiliate Programs (Clickbank)

  • Tactic: Content 2.0 & Form Build It!

  • SBI! Case Study

  • Hot Seats

SBIer Conference: Orlando, Florida (October 2008)

10


Not there yet

Here Are Some Continued Keys to Success…

Have a solid and growing foundation of high-quality content pages

You are value-exchanging selectively and garnering quality in-pointing links from niche directories.

Your targeted traffic is building

Not There Yet?

SiteSell EducationSiteSell Education


Strategy affiliate programs

Why are Affiliate Programs so simple?

- Easy to join

- Nothing to make

- No products to touch or put in storage

Just send your highly targeted visitors

to your affiliated merchants

then get paid when they buy

Strategy: Affiliate Programs

SiteSell EducationSiteSell Education


Strategy affiliate programs1

Show Me The Money

Pay-per-sale: aka Partnership & Percentage program. Get paid a fixed dollar amount or a percentage of sales generated by your links

Pay-per-lead: Get paid a set amount whenever your visitor fills out a survey or requests a quote or asks for information

Pay-per-click: Similar to Pay-per-lead only you get paid when visitors clicks on the link through to program’s site

Strategy: Affiliate Programs

SiteSell EducationSiteSell Education


Let’s take a look at how the…

http://clickbank.com

…site and its pay per sale program

can help you monetize

Strategy: Affiliate Programs, Clickbank

SiteSell EducationSiteSell Education




$/Sale - This is how much you earn per sale (USD).

%/Sale - This is your commission expressed in percentage of sale

%refd - This represents the fraction of the publisher's total sales that are referred by affiliates

Grav - This stands for "Gravity".

It's also important to note this is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks, ClickBank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

SiteSell EducationSiteSell Education


In class exercise let s search clickbank

Visit ClickBank's Marketplace to find products in your niche. Look for...

- 75% of more of sales referred by affiliates (%refd)‏

- better than average gravity (paid affiliates)

- professional looking “pitch pages”

Is this a product that YOU would buy? If not, do not suggest it to your visitors.

In class Exercise: Let's Search Clickbank

SiteSell EducationSiteSell Education



Affiliate programs in class exercise

Visit one of the following... niche. Look for...

http://AssociatePrograms.com

http://LinkShare.com

http://CJ.com

...to investigate your

other affiliate program options.

Affiliate Programs: In Class Exercise

SiteSell EducationSiteSell Education


Getting interactive with your visitors

Getting interactive with your visitors... niche. Look for...

Tactics: Content 2.0 & Form Build It!

SiteSell EducationSiteSell Education


- Do you communicate with your visitors? niche. Look for...

- How easy is it to talk to you?

- Can visitors talk to each other if not you?

Tactics: Content 2.0 & Form Build It!

SiteSell EducationSiteSell Education


Tactics content 2 0 form build it

Content 2.0 niche. Look for...

Can help monetization by...

- making visitors testimonials easier to process

- allowing for directories and paid ads

- building a community of “proven buyers”

Tactics: Content 2.0 & Form Build It!

SiteSell EducationSiteSell Education


Tactics content 2 0 form build it1

Form Build It! niche. Look for...

Can help monetization by...

- offering visitor feedback

- delivering infoproducts

- gathering visitor email or snail mail addresses

Tactics: Content 2.0 & Form Build It!

SiteSell EducationSiteSell Education


Tactics content 2 0 form build it2

Access your target market and get a competive clue into their desires.

How will you test

Content 2.0 or Form Build It

in your online business?

Tactics: Content 2.0 & Form Build It!

SiteSell EducationSiteSell Education


Let s check in with richard from http ideas for deck designs com

Let’s check in with their desires.

Richard from http://ideas-for-deck-designs.com

Case Study: Deck Design Dollars

SiteSell EducationSiteSell Education



“Getting good rankings on Google was their desires.

the longest, toughest thing”

- Richard from ideas-for-deck-designs.com

Case Study: Biggest Danger

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Case study research and trust long tail

“People found me based on words and their desires.

phrases I never even thought of.”

- Richard from ideas-for-deck-designs.com

Keywords...

deck designs

deck building

deck railings

backyard decks

Case Study: Research and trust long tail

SiteSell EducationSiteSell Education



Case study what about your c ontent

“My site is a great resource for all information their desires.

about how to build anddesign great backyard decks”

- Richard from ideas-for-deck-designs.com

Case Study: What About Your Content?

SiteSell EducationSiteSell Education


Case Study: What About Your their desires.Traffic?

  • “I'm averaging about 1200 visitors a day”

  • - Richard from ideas-for-deck-designs.com

  • How much targeted traffic do you get daily?

  • Your market needs to know that you are there and ready to provide a solution to their problems.

SiteSell EducationSiteSell Education


P their desires.reSelling

SiteSell EducationSiteSell Education


Case Study: their desires.Monetizing Is The Fun Part!

  • “My product (post anchor) has sold over $25,000 in the first couple of months and a huge buzz has been created in the marketplace.

  • I signed my first major license distribution deal

  • for North America which covers

  • 80% of the market.”

  • With distribution channels now in place, this SBIer is going on to develop a line of related proprietary products. Think of it as his backend!

SiteSell EducationSiteSell Education


Hot seat focus

Hot Seat: Focus their desires.

Only five questions…

  • Which products/services do you offer?

  • What problem does it help solve?

  • Where can we find it on your site?

  • Does it complement your site?

  • Have you used Monetize It!?

SBIer Conference: Orlando, Florida (October 2008)

35


Hot seat tell us about yourself

Hot Seat: Tell Us About Yourself their desires.

http://www.wrinkle-free-skin-tips.com

  • Describe 3 of your CTPM successes

  • What do you want to learn in the “hot seat?”

SBIer Conference: Orlando, Florida (October 2008)

36


Hot seat tell us about yourself1

Hot Seat: Tell Us About Yourself their desires.

http://www.gentle-stress-relief.com

  • Describe 3 of your CTPM successes

  • What do you want to learn in the “hot seat?”

SBIer Conference: Orlando, Florida (October 2008)

37


Session review open questions

What do you need to know right NOW to help you move forward with monetizing your site?

What can you share today that can help others monetize TODAY?

Session Review: Open Questions

SiteSell EducationSiteSell Education


Take it away
Take It Away… with monetizing your site?

Visit the Monetization HQ for tips to test

on your site…

http://mhq.sitesell.com

SiteSell EducationSiteSell Education


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