Gen y millennials are often referred to as the trophy kids
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Gen Y (Millennials) are often referred to as the “Trophy Kids” PowerPoint PPT Presentation


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Gen Y (Millennials) are often referred to as the “Trophy Kids” Trend in sports and other activities reward children based on participation Both target audience and performers are Gen Y. Audience. Gen Y Largest cohort since the Baby Boomers Most educated and diverse generation

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Gen Y (Millennials) are often referred to as the “Trophy Kids”

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Gen y millennials are often referred to as the trophy kids

  • Gen Y (Millennials) are often referred to as the “Trophy Kids”

  • Trend in sports and other activities reward children based on participation

  • Both target audience and performers are Gen Y


Gen y millennials are often referred to as the trophy kids

Audience


Gen y millennials are often referred to as the trophy kids

  • Gen Y

  • Largest cohort since the Baby Boomers

  • Most educated and diverse generation

  • Thrive on customization and music recommendation services (Pandora)

  • Gen Y has responded to the revival of indie music

  • Stay connected to favorite artists through Facebook, Twitter and Instagram


Gen y millennials are often referred to as the trophy kids

Locations


Gen y millennials are often referred to as the trophy kids

House of Blues

House of Blues

Dallas, TX

Most sought after space in the Metroplex

General Admission/Seating

Capacity 2000

- Main Music Hall capacity 1600


Gen y millennials are often referred to as the trophy kids

The Metro Theater

Sydney, Australia

Sydney’s leading independent rock venue

General Admission

Total Capacity: 1500

Landmark venue for both international and local acts


Gen y millennials are often referred to as the trophy kids

House of Blues Presents

Trophy Kids Tour

Coldplay/FloMachine/OfMonMen

House of Blues Dallas

2200 N Lamar, Dallas TX

FriJune 21 2013 DRS 7pm

$6

$65.00


Gen y millennials are often referred to as the trophy kids

Lineup


Gen y millennials are often referred to as the trophy kids

  • Of Monsters and Men

  • Indie folk band from Ireland

  • Considered by Billboard as one of the best bands to surface in America (2012)

  • iTunes: #17 on Top Alternative Albums

  • (Released March 2012)

  • Australia iTunes: #5 on Top Alternative Albums


Gen y millennials are often referred to as the trophy kids

  • Florence + The Machine

  • Recording name of Florence Welch

  • Music is referred to as soul inspired indie rock

  • iTunes: #47 on Top Alternative Albums (Released Ausgust 2012)

  • Australia iTunes: #17 on Top Alternative Albums


Gen y millennials are often referred to as the trophy kids

  • Coldplay

  • Band formed in 1997

  • Don’t allow music to be used for media endorsements

  • iTunes: Mylo Xyloto #75 on Top Alternative Albums

  • - 3 other albums in the top 200

  • Australia iTunes: #32 on Top Alternative Albums (Released October 2011)


Gen y millennials are often referred to as the trophy kids

  • Intimate

  • Colorful

  • Energetic

  • Infectious

  • Impulse to put your hands up in the air


Gen y millennials are often referred to as the trophy kids

Merchandise


Gen y millennials are often referred to as the trophy kids

Promotion


Gen y millennials are often referred to as the trophy kids

  • Promotion will be done through the venue(s) and artists Twitter and Instagram accounts, brand ambassadors and Radio

  • #trophykidsdallas and #trophykidssydney connect audience to the show via Twitter and Instagram

  • Brand ambassadors will go to college campuses in DFW area and Sydney to promote tour

  • Popular alternative radio stations run commercial promoting the tour


Gen y millennials are often referred to as the trophy kids

Merchandising

Plan


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