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Romil Ramgarhia PPT

Romil Ramgarhia shared his perspective about OTT vs Movie Theatre. Romil Ramgarhia briefly discussed a few things like the big transformation of theatre to OTT, how covid impacted the film industry, how OTT platforms are on the rise etc. The video OTT market in India was valued in Billions in FY 2020. He also spoke about the changes in big picture experience and how movie content influences it.

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Romil Ramgarhia PPT

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  1. OTT VS MOVIE THEATRE: THE PERSPECTIVE OF ROMIL RAMGARHIA

  2. Theatre OTT Audienceswhovisitthetheatreslook beyondjustmovies. Itisatimeof relaxationwithfriends/family, combinedwithgreatfoodand hospitality. Thebig-screenrendersthe magicwhichkeepsthemgrippedto theseats. DuringthispandemicOTTplatforms allowyoutoindulgeinthefunof moviesattheclickofabutton. Youcan watchpersonalizedcontentinany languageofchoice, withorwithout subtitles.

  3. IMPACTS OF PANDEMIC During this pandemic, Theatres were closed down for an indefinite time, which postponed the release of big- budget movies. It halted production, and industrial revenue streams suffered a backlash. Unprecedented times like this favored the rise of OTT platforms. It created a breakthrough in terms of content availability, across the globe.

  4. Romil Ramgarhia’s View Ramgarhiasays, “Contentremainsthekingas thepipelinecontinuestodiversifyinmultiple ways.” OnlinestreamingappslikeNetflix, AmazonPrime, Hotstar, SonyLIV, Zee5, Voot, etc. havecaptivatedtheaudienceforsmall- budgetfilms. Henceforexperimentalfilms, OTTguaranteesabigviewership. Ontheotherhand, peoplevisitthetheatres foranexperience (highpictureandsound quality).

  5. movie content should dictate the medium of release. A perfect collaboration of both mediums can be a win-win for the consumers and producers. This will give them the freedom to choose and watch movies.

  6. Thank Thank Thank you! you! you!

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