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Cliff Tillery – Digital Marketing Consultant

Cliff Tillery – Digital Marketing Consultant. Images Are The Future. A picture is worth a thousand words Which makes a video priceless for your business All social media channels are moving toward images.

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Cliff Tillery – Digital Marketing Consultant

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  1. Cliff Tillery– Digital Marketing Consultant

  2. Images Are The Future • A picture is worth a thousand words • Which makes a video priceless for your business • All social media channels are moving toward images. • They increase the engagement rate, get more shares and generally make things more interesting!

  3. Images, Images Everywhere! • Users are more likely to engage with brands if there are great images than any other medium • Pinterest is now the 4th largest driver of traffic worldwide • Picmonkey averages 1.6 million visits/day with 4.3 million pics edited daily in just 8 months! (ok, I was just looking for an excuse to say Picmonkey!!!)

  4. Image Posts Vs Text Posts • Hubspot did a study of nearly 9000 Facebook posts. Here’s what they found: • Facebook posts with images get 53% more likes than non-image related posts • Photo posts attracted 104% more comments than average • Photo posts received 84% more link clicks than text only posts

  5. YouTube • Owned by Google • Second most searched search engine in the country. Guesses on the first? • 4 BILLION videos viewed DAILY • 100 hours of video are uploaded every minute • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

  6. Videos & SEO • Provides a strong backlink to your website • Do some keyword research and select a few keyword phrases to focus on • The formula is: • Use the keyword phrase in your title • Write a description with the phrase in it • End with a link to your website • For extra bang, write a keyword rich transcript. That gets crawled by Google

  7. Tools To Use • Image To Video-free, but you get what you pay for http://www.imagetovideo.com/ • Stupeflix-two free templates, $5 for the others http://studio.stupeflix.com • RoxioPhoto Show- free, a little clunky, but not bad http://www.photoshow.com/home/start • Animoto- we’ve used it for awhile now. We love it. Very user friendly.

  8. More Tools • Kizoa- somewhat intuitive-https://pf.kizoa.com • Windows movie maker- straightforward, easy to use- just download and start adding images (if you have windows 8)

  9. Digital Marketing Diagnosis • We’ve developed a free tool that you can use to help you measure the effectiveness of your digital marketing. • Go to: digital.makeitloud.net • Take the free assessment. • We’re beta testing this, so help us work out the kinks!

  10. Please Help Us • If you enjoyed any part of this, please do one or more of the following: • Like/Follow us on • So, basically, please like us, follow us & share our stuff!

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