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BEST special topic 2013 T icket media. Kjetil Vrenne , BEST Project Manager 2014. Previous special topics. 2008: Use of PT information channels 2009: How to finance PT service improvements 2010: Transfers 2011: Walking distance vs. frequency 2012: Comfort vs. travel time

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Best special topic 2013 t icket media

BEST special topic 2013Ticket media

KjetilVrenne, BEST Project Manager

2014


Previous special topics
Previous special topics

  • 2008: Use of PT information channels

  • 2009: How to finance PT service improvements

  • 2010: Transfers

  • 2011: Walking distance vs. frequency

  • 2012: Comfort vs. travel time

  • 2013: Ticket media & use of PT information channels


Ticket media
Ticket media

  • How common is different ticket media & how does the use differ between cities?

  • How is it affected by travel frequency & overall satisfaction with public transport?

  • Are there differences between customer groups? PT travel frequency, age, satisfaction with PT?

  • Differences between BEST cities?


Data collection

  • Target group is citizens aged 16years or older

  • Data collection method is web panel

  • Data collection period – May to December 2013


Questions asked regarding ticket media
Questions asked regarding ticket media

When travelling by public transport, how often is your ticket …….?


Travel card smart card
Travel card / Smart card

When travelling by public transport, how often is your ticket …….?


Mobile phone app sms
Mobile phone (app/SMS)

When travelling by public transport, how often is your ticket …….?


Paper tickets
Paper tickets

When travelling by public transport, how often is your ticket …….?


Estimated share of citizens using the ticket media when going by pt
Estimated share of citizens using the ticket media when going by PT


Estimated share of trips per ticket media
Estimated share of trips per ticket media


Estimated share of citizens using ticket media based on pt travel frequency
Estimated share of citizens using ticket media, based on PT travel frequency


Estimated share of citizens using travel card based on pt travel frequency
Estimated share of citizens using travel card, based on PT travel frequency


Estimated share of citizens using mobile app sms based on pt travel frequency
Estimated share of citizensusing Mobile (app/SMS), based on PT travel frequency


Estimated share of citizens in each age bracket using ticket media
Estimated share of citizens in each age bracket using ticket media


Estimated share of citizens in each age bracket using mobile app sms
Estimated share of citizens in each age bracket using Mobile (app/SMS)


Mobile app sms used more frequently by dissatisfied customers nb but they are a very small group
Mobile (app/SMS) used more frequently by dissatisfied customers(NB! But they are a very small group)


Ticket media summary
Ticket media: customersSummary

  • The use of ticket media is quite similar, but:

    • Paper tickets are more widely used in Copenhagen

    • Mobile tickets a bit more common in Oslo and Copenhagen

    • Stockholm & Helsinki has a the highest share of travel card users

  • Frequent travellers more often use travel cards

  • Mobile (app/SMS) are used by both high & low frequent users – and more by younger people

  • There is a tendency that less satisfied customers uses mobile (app/SMS) more than satisfied customers


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