Introduction User Focus and Perspective

1. Introduction User Focus and Perspective Jacques Terken

2. UXCD: Case study 1 http://www.philips.co.uk/c/-/for-sharing-hf8410_00/prd/ Also: http://www.stichtingmilieunet.nl/andersbekekenblog/valentijn/philips-sex-talk-the-lovecloud-and-the-sensual-stimulators.html / Industrial Design DG000

3. Quote: • “In the research, conducted by Philips, worldwide 3500 people with longlasting relations were interviewed … In recent tests, our Sensual Stimulators were assessed as “the most satisfying sext toy in the market for couples, compared with our most important competitors. • The interview research data are supported by a unique illustration on a special website, where words are collected in real time which are twittered by couples. These words are represented in the form of a LoveCloud, one of the first ‘tag clouds’ ever related to sex and relations. The LoveCloud shows the words which are exchanged by couples in real-time and in this way displays today’s most popular key words about love and sex. The LoveCloud is formed by recording different opinions and thoughts about sex by scanning Twitter-feeds, and this gives a revealing insight into what people think and say about sex.” • http://www.stichtingmilieunet.nl/andersbekekenblog/valentijn/philips-sex-talk-the-lovecloud-and-the-sensual-stimulators.html: / Industrial Design DG000

4. However Philips stops the sales of its erotic massage devices • EINDHOVEN – The 2 products did not become a success with European consumers. A spokesman of Philips confirmed on Thursday that the sales will be terminated, if there is no more stock of Warm Intimate Massagers and Dual Intimate Massagers left. In 2008 these woman-friendly massage devices were launched in Europa. Consumere research had indicated there was a need for this type of devices. In practice there was hardly any interest for buying them by consumers. (Eindhovens Daily, 18 november 2010) / Industrial Design DG000

5. UXCD: Case study 2 / Industrial Design DG000

6. C3: User Focus and Perspective • General aim: Making sure that the outcomes of the design process are tuned to the interests, needs and preferences of the user This can be achieved by giving due attention to the user and by seeingthe world from the perspective of the user throughout the design process, so that the design process creates value for the user / Industrial Design DG000

7. People Goals/ambitions Values Emotions Personal history Social context: friends, family, colleagues, … Personality Beliefs/opinions Cognitive Abilities and limitations Picture: http://media.photobucket.com/image/harajuku%20fashion/dolce78/harajuku/00-harajuku-fashion-gas-mask.jpg?o=27 / Industrial Design DG000

8. 1. Interactive systems / Industrial Design DG000

9. . . . System State i User action i System State i+1 • . . . / Industrial Design DG000

10. Look-and-feel Pleasure Interaction Usability Functionality Usefulness The User experience (UX) • From: P. Jordan (1996): Designing pleasurable products / Industrial Design DG000

11. User Focus and Perspective • Relevant topics: • Methods for obtaining information from and about users in different stages of the design process • What method do I use to collect information from users? • Did that interview provide the needed | useful data? • How can I create empathy with the user? • How do I draw conclusions from these observation data? • Etc. / Industrial Design DG000

12. Relevant topics (cont’d): • Basics of scientific knowledge about users (cognitive psychology, personality and emotion theory - theories about differences between people, social psychology) • How do people learn to interact with technology? • How can we characterize people’s personality and emotions and how do they affect the interaction with technology? • If I design for social interaction, what are theories about communication and social interaction? • If I design for children, what does their cognitive, emotional and social development look like? / Industrial Design DG000

13. Relevant topics (cont’d): • Designing interfaces – creating interactions • How should I design the interface for this train ticket machine so that people understand how to use it? • When do I use menus and when do I use icons? • How can we integrate the knowledge people have about interacting with the world in the interaction with technology (tangible interfaces)? / Industrial Design DG000

14. Integrating these in an adequate design process • Keyword: Iterative / Industrial Design DG000

15. Technology Idea Implementation (User evaluation)/ Market Technology-centred design • As opposed to Technology-centred design or Designer-centred design. • Technology-centred design cycle: Featurism / Industrial Design DG000

16. User-centred (Human-centred ) design Ideas and concepts Integrating technology User focus and perspective User focus and perspective Form and senses / Industrial Design DG000

17. Implementation Task/functional analysis Requirements specification Prototyping Evaluation Conceptual/ formal design The Star lifecycle model • Important features: • Evaluation at the centre of activities • No particular ordering of activities. Development may start in any one • Derived from empirical studies of interface designers • (Hartson and Hix, 1989) / Industrial Design DG000

18. Reflective transformative design process • “It’s time we replace the User-Centered Design dogma” • Instead the focus should be on “informed design” to create usable and desirable experiences. • Three core UX attributes: • Solid vision • Strong capability for getting feedback • Culture for doing this kind of work • (Jared Spool, 2008) / Industrial Design DG000

19. Typical iterations Global concept: What would create value for user Concept detailing: functionality Interaction mechanics: How to interact with the appliance Look and feel: Visuals, audio etc. / Industrial Design DG000

20. Key points • Interaction Design is concerned with designing interactive products to support people in their everyday and working life • Interaction Design is multidisciplinary, involving many inputs from wide-reaching disciplines and fields • Interaction Design is big business even after the dot.com crash! / Industrial Design DG000

21. Key points (2) • Interaction Design involves taking into account a number of interdependent factors including context of use, type of task and kind of user • Need to achieve for user experience and usability goals / Industrial Design DG000

22. Resources • J. Preece, Y. Rogers and H. Sharp (2007). Interaction Design – beyond human-computer interaction 2nd ed. available through LUCID (see also http://www.id-book.com ) • Studyweb folder DG000: • Presentations, literature / Industrial Design DG000

23. See www.usabilitynet.org: Methods table http://www.usabilitynet.org / Industrial Design DG000

24. Assignments • UFP Basics • Follow-up assignments • Designing for the user experience • Designing for usability • User research methods • User testing • Designing for children and elderly • Discrete interaction design • Project activities • Modules / Industrial Design DG000

25. UFP Experts Berry Eggen (NN) Panos Markopoulos (C&B) Jacques Terken (OoC) Tilde Bekker (PI) Oscar Tomico (WS) Evelien vd Garde-Perik(CB) Harm van Essen (LTSM) / Industrial Design DG000

26. And others Jean-Bernard Martens (C&B) Ben Schouten (PI) Mark de Graaf (PI) Koert van Mensvoort (NN) / Industrial Design DG000