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Increasing Travel Plans in West London

Increasing Travel Plans in West London. Caroline Hodges WestTrans 14/05/09. About West London. 6 London boroughs 33,733ha 1.4 million people, 553,000 households 3403 employers with over 20 employees, 1456 of which have over 50 employees

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Increasing Travel Plans in West London

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  1. Increasing Travel Plans in West London Caroline Hodges WestTrans 14/05/09

  2. About West London • 6 London boroughs • 33,733ha • 1.4 million people, 553,000 households • 3403 employers with over 20 employees, 1456 of which have over 50 employees • High profile businesses such as BBC, Disney and Sky

  3. Two Types of Travel Plan – Two Approaches • Travel Plans secured through planning permission – importance of legally securing obligations to progress and monitor travel plans as a condition of agreeing development. • Travel Plans secured on a voluntary basis – responsible companies wishing to implement a travel plan on a voluntary basis.

  4. WestTrans & DC Travel Plans • Unique in London as a sub-region renowned for a heavy focus on securing travel plans through planning permission with a current known total of 384 DC travel plans in the region. • Ongoing innovative and pioneering projects which have had an impact on London and the rest of the UK including: iTRACE, Implementation Mechanisms Toolkit and more.

  5. 2008/09 – A Giant Leap for Voluntary Travel Plans • Recognition of the large amount of businesses already in existence in West London led to the WestTrans Voluntary Travel Plan and Marketing Strategy completed in 2007. • The strategy outlined the requirements for a new identity target organisations as well as maps and data prioritising key organisations, areas and sectors of West London.

  6. Developing a Brand • Branding which complements both the existing WestTrans and TfL New Way to Work brands • Use on website, frequent newsletters and an informative guide to travel planning

  7. Engaging Organisations • Frequent attendance at existing networking events such as Chamber of Commerce events, sustainability events etc. • Case study articles from successful travel plans in local magazines. • “New Year’s Resolution” mail-out postcards in January 2009 to key areas identified in strategy.

  8. Offerings • iTRACE – a web-based tool offering organisations online surveys and site audits and allowing us to support and monitor the travel plan efficiently. • Take A Stand – scheme offering each organisation up to 20 free cycle stands. • Match funding – funding up to a total of £5000 per organisation. • Free merchandise and promotionaltools for staff. • Discounts on pool bicycles • Advice on tax-free cycle schemes etc

  9. Monitoring and Outputs • iTRACE – allowing London to re-survey, monitor and store data. Multi function system also allows: • - Grouping of travel plans for area based networks and schemes • - Storing of multiple contacts • - Online site audits, snapshot and full travel surveys • - Storage of documents including the Travel Plan, summary results year on year etc • - Multiple detailed reports

  10. Monitoring and Outputs • Establishment and further work to develop key area networks such as the Golden Mile in Hounslow • Projects to re-engage existing travel plans and thereby provide ongoing support and ensure iTRACE compliancy. • A total of 457 travel plans now in iTRACE including Voluntary and DC.

  11. Monitoring and Outputs • A total of 48 new voluntary travel plans this year, in comparison to 22 in 2007/08 – an increase of 118% in just one year. • A 17.76%* reduction in single occupancy car use and car-shared vehicles and a rise in use of other sustainable modes. * As of February 1st 2009.

  12. Latest Mode Shift Report from iTRACE (Printed 05/05/09)

  13. Thanks! Caroline Hodges Sub-Regional Travel Plan Coordinator for West London Hodgesc@ealing.gov.uk +44208 825 8075 www.westtrans.org/travelplans

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