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Strategic Goals & Objectives. Transformational Leadership in Action. Open vs. Closed Systems. Open. Model of Strategic Communication. Situational Knowledge Goal Setting Communication Competence Anxiety Management. Model of Strategic Communication. Situational Knowledge

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Strategic goals objectives

Strategic Goals & Objectives

Transformational Leadership in Action



Model of strategic communication
Model of Strategic Communication

  • Situational Knowledge

  • Goal Setting

  • Communication Competence

  • Anxiety Management


Model of strategic communication1
Model of Strategic Communication

  • Situational Knowledge

    • Contextual/situation

      • Boss

      • Peers

      • Subordinates


Model of strategic communication2
Model of Strategic Communication

  • Goal Setting (personal/organizational)

    • Clear goals

      • Defined

      • Stated

    • Appropriate

      • Situation

      • Cost

      • Time

      • Realistic


Model of strategic communication3
Model of Strategic Communication

  • Communication Competence

    • Knowledge

    • Skill

    • Motivation

  • Type of message

  • Type of channel

  • Style of delivery

    • Situation driven

    • Adapting to values/needs of organization


Model of strategic communication4
Model of Strategic Communication

  • Anxiety Management

    • Job interviews

    • Meetings

      • Superiors

      • Peers

      • Subordinates

    • Group/Committee Meetings


Fedex group exercise
FedEx: Group Exercise

  • Page 40

    • Read scenario

    • Answer questions

    • Report to class


Model of strategic communication transformational leadership
Model of Strategic Communication & Transformational Leadership

  • Mission

  • Vision

  • Values

  • Internal Control

    • Willingness to risk

    • Tolerance for ambiguity


Transformational leadership
Transformational Leadership Leadership

  • Time consuming process!

    • SJSU

    • G&O

  • Must involve all significant members of management

  • Those who participate in decision making are more likely to support final plan.


Mission statement
Mission Statement Leadership

In just a few (1 to 2) sentences a mission statement

needs to communicate the essence of your organization

to your stakeholders and to the public. For example:

At the Developmental Studies Center we develop, evaluate, and disseminate programs [business] that foster children's ethical, social, and intellectual development [purpose]. While nurturing children's capacity to think skillfully and critically, we also strive to deepen children's commitment to prosocial values such as kindness, helpfulness, personal responsibility, and respect for others - qualities we believe are essential to leading humane and productive lives in a democratic society [values]. and productive lives in a democratic society.


Mission statement1
Mission Statement Leadership

In just a few (1 to 2) sentences a mission statement needs to communicate the essence of your organization to your stakeholders and to the public.

  • See page 28


Mission statement2
Mission Statement Leadership

Gavilan’s Mission Statement

In an environment that nurtures creativity and intellectual curiosity, Gavilan College serves the community by providing a high quality learning experience and preparing students for higher education, technical and public service careers, life-long learning and participation in a diverse global society.


Mission statement examples
Mission Statement Examples Leadership

  • http://www.gavilan.edu/facilities/chapter1.htm

  • http://www.hartnell.cc.ca.us/academics/policies/mission.html

  • http://www.aarp.org/leadership/Articles/a2003-01-13-aarphistory.html

  • http://www.dole.com/company/about/mission.jsp


Organizational structure
Organizational Structure Leadership

  • Actual environment where business occurs

    • Building “brick and mortar”

    • Internet

    • Phone

  • Tall vs. Flat

    • P. 32


Vision
Vision Leadership

  • Where specifically are we going?

  • How will we get there?

  • Requires Necessary Communication Skills

    • Creative Insight

    • Sensitivity

    • Focus

    • Versatility

    • Patience

    • Global Attitude


Vision1
Vision Leadership

  • Developing vision

    • New ideas/ways of being

  • Clarifying vision

    • Readily understood

  • Acting on vision

    • Behave consistent with vision

  • Benefits of vision

    • All activities guided by vision


Shared core values
Shared Core Values Leadership

  • Always about what people want

    • Honesty

    • Integrity

    • Excellence

    • Teamwork

    • Personal Responsibility

    • Diversity

  • Ethical behavior

  • Sustained Trust

  • Empowerment

  • Innovation

  • Creativity

  • Passion


Internal control
Internal Control Leadership

  • Policies and Procedures

    • Bureaucratic structure

      • Employee Handbook

      • How To manuals

  • Willingness to risk

    • Sharing of power and control

  • Tolerance for ambiguity

    • Ability and willingness to deal with chaos


Environmental factors
Environmental Factors Leadership

  • What factors outside the organization (community/customers/government regulations) need to be factored into the revised strategic plan of the organization?

  • Include information gathered from the depth interviews and customer surveys.

  • Who are our stakeholders?


Identifying stakeholders
Identifying Stakeholders Leadership

  • Customers

  • Suppliers

  • Employees

  • Community

  • Competition


Strategic goals objectives1
Strategic Goals & Objectives Leadership

  • List the strategies necessary to meet the revised vision/mission of the organization (political/economical/cultural/fiscal/human).

  • What steps will we take to meet goals/objectives?

  • How do we measure/qualify our success/failure?

  • How do we track our progress against plans and/or competition?

  • What is our benchmark?


Benefits of strategic goal setting
Benefits of Strategic Goal Setting Leadership

  • Replaces individual MBOs

  • Drives all aspects of organization

    • Financial decisions

    • HR/Performance reviews

    • Marketing

    • Operations

  • Unified perception

  • Clear focus and resulting activity


Question class discussion
Question/Class Discussion Leadership

  • What is the mission and vision of your employer? Is it communicated effectively?

  • Are those statements accurate?

    • Internalized/Externalized

    • Reality/Fiction

  • How does the communication climate operate? (see p. 36)

    • Supportive?

    • Participative?

    • Open/Closed?

    • Trusting/Credible?



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