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Healthcare Messaging in the New Millennium

Healthcare Messaging in the New Millennium. UBM Medica Digital Capabilities – Video Programming Options. This is Medicine. Physicians Practice VIDEO Essentials Guide. Physicians Practice editor ’ s guide to navigating a critical practice management concern

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Healthcare Messaging in the New Millennium

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  1. Healthcare Messaging in the New Millennium UBM Medica Digital Capabilities – Video Programming Options This is Medicine

  2. Physicians Practice VIDEO Essentials Guide • Physicians Practice editor’s guide to navigating a critical practice management concern • Provides an enduring resource for readers. • Exclusive sponsorship features 5-7 minute professional video with animated slides. • User navigation, PDF download, polling are all features within this turnkey production platform. • Lead capture available. • Reporting metrics include duration of content engagement and poll answers. Programs from $30,000/ 250 leads Optionally: supply existing white paper content: $21,000/175 leads 2

  3. Diagnostic Imaging VIDEO White Paper • Diagnostic Imaging will leverage your existing white paper to create a 5-7 minute video resource for radiology professionals. • Exclusive sponsorship features professional talent video footage interspersed with animated slides. User navigation, PDF download, polling are all features within this turnkey production platform. • In addition to lead capture, reporting metrics include duration of content engagement and poll answers. Programs from $22,500/ 300 leads 3

  4. Supplied Video eDetail Physician Websites & Tools Peer-Reviewed Medical Journals Physician eNewsletter Databases Branded Custom Online Content Enduring Materials & Sales Solutions • Engage healthcare professionals within trusted community resources in the UBM Medica Network • Leverage existing video assets • Measure user engagement: unique users, return users, duration of content view • List-matched programs available • Cost-per-view programs available Programs from $37,500/500 guaranteed views 4

  5. ExpertStream Interactive Resource • Turnkey, robust learning environment tailored to your objective – ExpertStream can include: • Disease state awareness and education • Clinical reference and resources • eDetail/promotional content • KOL-led eductation • ExpertStream can leverage you pre-approved assets or new content customized by the UBM Medica team. In either case, programs feature: • Pre/post or in-program polling and quizzes • Multiple modules with invitations over time to view unviewed modules • List-matched programs available, as well as multiple content tracks tailored to behavior and/or demographic profile Programs from $75,000/750 visitors

  6. Reporting and ROI Every program we deliver features: • Clearly articulated, measurable engagement guarantee • Credible brand touchpoints • Scaleable components • Metric capture • Unique visitors • Presentation views • Resource Downloads • View time Data-driven dashboards facilitate engagement analytics and provide a path for ROI

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