IMA GROUP HOLDING COMPANY OF INTEGRATED MARKETING COMMUNICATION

1. IMA GROUPHOLDING COMPANY OF INTEGRATED MARKETING COMMUNICATION

2. HISTORY • 1989– first companies, which will later become part of IMA GROUP, start their work in the field of business communication • 1999– IMA GROUP officially registered • 2003– IMA GROUP takes its present shape. IMA GROUP consists of 14 companies. The group works in the fields of PR, marketing, advertisement, political consulting, printingproduction and promotional products • 2010 – IMA GROUP – one of the largest entities in the field of business communication in Russia, tightly integrated into professional PR-, marketing and advertising community 2

3. MAJOR CLIENTS • STATE • Presidential Administration • Regional Administrations • State Duma of RF • Ministry of Culture • Ministry of Education and Science • Ministry of Agriculture • Federal Agency for Press and Mass Communication • Rossotrudnichestvo (Federal Agency for the Commonwealth of Independent States) • Government of Moscow • Moscow Duma (City Hall) • Central Electoral Commission • Moscow Electoral Commission • Goznak • ENERGY • Royal Dutсh Shell • Gazprom • ESN-Energo • Complex energy systems • Lukoil • Novatek • Norilskgazprom • Sakhalin-Energy • SG-trans • SUEK • TNK-BP • AVIATION • Sukhoi • BANKS AND INSURANCE COMPANIES • BNP Paribas • AlfaStrakhovaniye • Bank of Moscow • Vnesheconombank • VTB • Delta-credit • Ingosstrakh • KMB-bank • RESO-Garantiya • Rosselkhozbank • URALSIB • Central bank of RF • IT, TELECOMMUNICATIONSAND INTERNET BUSINESS • Equant • Mail.Ru • Microsoft • Association «Internet and business» • Kaspersky Laboratory • Megaphon • MTS • Rambler Internet Holding • ROCIT • TV3 • Yandex • PHARMACEUTICS • Bayer Schering Pharma • Nycomed • Novartis • Schering AG • Galderma • CULTURE • Christie’s • Maly theatre • Mikhailovsky theatre • Russian state library • Pushkin Museum if Fine Arts Foundation • EKSMO • ALCOHOL • Vinkontrakt • KiN • HOME APPLIANCES • Kimberly Clark Corporation • Rolsen Electronics • Schwarzkopf & Henkel • Siemens • FOOD • Friesland Food Cheese • JFC • Baker brothers • Moscow fat plant • JEWELLERY • Moscow jewellery plant • Tuymaada Diamond • OTHERS • Gold’s Gym • Lafarge • LEGO • Pony Express • KROST • Luch • Rolf • Summa Capital etc. 3

4. 1 OUR PROJECTS 4

5. Composite projects:image of the state 1. 2. • Project development from idea to realization • Arrangement of “turnkey” events • PR- and advertising support in Russia and abroad • Development of corporate identity • Deliveryof promotional and printing products 1 2 1. 3 3. • CASES • International Forum The Arctic – Territory of Dialogue • International Forum Drug Production in Afghanistan: A Challenge to the International Community. June 2010 • 65-th anniversary of the Victory. May 2010. • 2009 European and Asian Media Forum. December 2009 4. 3. 5 4 5

6. Composite projects:image of the state • Project development from idea to realization • Arrangement of “turnkey” events • PR- and advertising support in Russia and abroad • Development of corporate identity • Deliveryof promotional and printing products 1 2 3 • CASES • 60-th anniversary of the Victory. May 2005. • First BRIC summit and Shanghai Cooperation Organization (SCO) summit. June 2009. • International energy award «Global Energy». 2002-2009 . • Year of China in Russia. Year of Russia in China. 2006-2007. • World Grain Forum in Saint Petersburg. June 2009. 5 4 COMPOSITE PROJECTS, including organization of Russia’s participation in international book fairs in Bulgaria, Great Britain, Germany, India, China, Kazakhstan, USA, France, Czech Republic, Switzerland etc. 6

7. Composite projects:business image • Marketing research • Development of PR strategy • PR- and advertising support • Arrangement of “turnkey” events • Organizational consulting • Coaching of high rank officers • Development of corporate identity • Internet-promotion 7

8. PR-projects 1 2 • Development of PR strategy • Realization of composite PR campaigns • Regular communication with mass media • Organization of press-events • Media-trainings 3 4 • CASES • From Vneshtorgbank to VTB. 2006. • Christie`sin Russia. 2006 – 2009. • Sakhalin-Energy. 2000-2009. • Informational and advertising support for national projects “Education” and “Development of agriculture”. 2006-2008. OTHER CLIENTS AND PROJECTS:BNP Paribas, Equant, Friesland Food Cheese, Bank of Moscow, Global Energy, Ingosstrakh, KiN, Lenta, Mikhailovsky Theatre, Moscow jewelry plant, Moscow fat plant, Navicom, Norilskgazprom, Sakhalin-Energy, Storm International,EKSMO, TV3 8

9. Event-projects 1. 2. • Development of event concept • Technical and organizational support of the event • Interior decoration • Informational support of the event 3 1 3. • CASES • RuNet Awards. November 2009 • Composite Conference RIF and CIB. 2008-2010 • Realization of promo campaign “Victory songs and letters from the front ” in hero-cities and military honored towns. 8–9 of May 2010 г 4 2 5 9

10. Event-projects • Development of event concept • Technical and organizational support of the event • Interior decoration • Informational support of the event 3 1 • CASES • Series of events in the framework of Russian-Italian Forum of civil societies, 2004-2008 . • Presentation ofSukhoiSuperJet 100. Komsomolsk-na-Amure. September 26, 2007. • Festival of Finno-Ugric culture of Russia. European Parliament, Strasburg, 2006 . • Event for Lafargecompany (Patricia Kaas and Alex de Valukhoff) at GUM, April 10, 2008. • Russian forum on small- and middle-scale business, Moscow, April 22, 2009. 4 2 OTHER CLIENTS AND PROJECTS : President administration, Goznak, Sukhoi airplanes, Central electoral commission of RF, Moscow Electoral Commission, Ministry of Culture, Federal Agency for Press and Mass Communication, Ministry of Education, Vnesheconombank, VTB, Christie’s, Siemens, Lafarge, Mosmart, Bank of Moscow, KMB-Bank, Gold’s Gym, etc. 5 10

11. Corporate Identity • Creation of logos and trade marks • Development of corporate identity • Creation of guidelines and brand books • Graphic design 11

12. Advertisement Campaigns 1 • Development of advertisement strategy • Design, development and implementation of advertisement campaigns • Media-planning • Control of campaign effectiveness 3 2 3 CASES Moscow State Election Committee. Advertisement campaign informing Russian citizens about elections to the State Duma of Russia State Inspection on Road Traffic Safety on Roads. Advertisement campaign in the framework of federal program for better safety on roads MTS. Campaign for attraction of personnel Aton. Outdoor advertisement, advertisement in press Kimberly Clark Corporation. Corporate advertisement campaign of Kotex 4 5 OTHER CLIENTS AND PROJECTS: Sammints of SCO, BRIC, Russia-EU, Central Election Committee of Russia, World Grain Union, Government of Moscow, VTB, Schering AG, Microsoft, Royal Dutch Shell 12

13. Marketing Research • Complex marketing research • Competitor analysis of the client • Study of consumers’ behaviour • Brand audit • Strategic marketing • Monitoring 13

14. Organizational Consulting • Strategy development • Optimization of business and administrative processes • Optimization of corporate culture, functional responsibilities • Optimization of HR-systems (motivation, evaluation, adaptation, training) • Development of corporate culture and internal communication • Trainings for implementation of changes (moderation, seminars, etc.) • Leadership development 14

15. Websites Creation • Web-design • Optimization of website structure • Creation of content 2 4 1 • CASES • Web-site of the President of Russia • Web-site ofSukhoi SuperJet 100 • Web-site of MTS-recruiting • Web-site of national priority projects 3 15

16. Polygraphic and Souvenir Production • Production of any polygraphic materials: from stickers and postcards to booklets, posters and POS-materials • Full spectrum of souvenir materials: from souvenirs for BTL-actions to exclusive VIP presents 16

17. Polygraphic and Souvenir Production • Production of any polygraphic materials: from stickers and postcards to booklets, posters and POS-materials • Full spectrum of souvenir materials: from souvenirs for BTL-actions to exclusive VIP presents 17

18. 2 IMA GROUP MEETINGS 18

19. IMA GROUP MEETINGS IMAGROUP Meetings Participants (left to right): Dmitry Peskov, Press Secretary of the Prime Minister of Russian Federation StanislavVoskresensky, Deputy Minister of Economic Development Mikhail Kusnirovich, Moscow International House “West and East” LTD, President Victor Erofeev, Philosopher IngeborgaDapkunajte, Actress PavelLungin, Film Director JohnBeyrle, US Ambassador to the Russian Federation Alexander Shohin, The Russian Union of Industrialists and Entrepreneurs /RSPP/, President Vladimir Grigoriev, Federal Agency of Press and Mass Communication, Deputy Director KanvalSibal, Ambassador of India to the Russian Federation VjacheslavFetisov,  Head Of Federal Agency of Physical Culture and Sports Alexander Lebedev,“National Reserve Corporation”, President 19

20. IMA GROUP MEETINGS IMAGROUP Meetings Participants (left to right): David Iakobachvili, Chairman of Wimm-Bill-Dann’s Board of Directors AlphredCoh, Businessman GareginTosunjan, Russian Bank Association, President Valery Goregljad, Accounts Chamber of the Russian Federation, auditor Alexander Oslon, Fund Public Opinion, General Director Svetlana Konegen, Journalist Sergey Karaganov, Russian Academy of Sciences Nicolai Gonchar, Deputy of the State Duma Vladimir Lopuhin, The “Vangvard” investment company, President Alexey Kara-Mursa, Political Scientist Vladimir Kehman, Mikhailovsky Theatre, General Director Oleg Kulik(artist) andAlexander Shaburov,artist“Blue Noses” Group 20

21. 3 AWARDS 21

22. Grateful Letters from Government Authorities 22

23. Professional Awards 23

24. Наши контакты НАШИ КОНТАКТЫ: 115184 Moscow, B. OvchinnikovskyLane., 18, build.4 Ph. ( + 7495) 956-28-82 fax (+7495) 951-89-63 E-mail: info@imagroup.ru

25. Наши контакты